My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 10031
Social Media Power Influencers to Follow 7054
Useful Resources on Branding using Social Media 5294
Useful Resources on Browser Extensions for Social Media 3851
Useful Resources on Images for Social Media 3941
Useful Resources on Influencer Marketing 2619
Useful Resources on Mobile for Social Media 8118
Useful Resources on Paid Social Media 5382
Useful Resources on Personal Branding 4152
Useful Resources on Setting up Social Media Team 8461
Useful Resources on Social Media Analytics 9284
Useful Resources on Social Media Automation 3460
Useful Resources on Social Media Automation Tools 3812
Useful Resources on Social Media Campaign 5530
Useful Resources on Social Media Landscape 8205
Useful Resources on Social Media Listening & Monitoring 7670
Useful Resources on Social Media Marketing 3882
Useful Resources on Social Media Measurement 5144
Useful Resources on Social Media Measurements & KPI 7948
Useful Resources on Social Media ROI 5555
Useful Resources on Social Media Statistics & Trends 10068
Useful Resources on Social Media Strategy 7109
Useful Resources on Social Media Tips and Techniques 10646
Useful Resources on Social Media Tools 39534
Useful Resources on Social Media in China 3078
Useful and Interesting Blogs on Social Media 3786

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4967
Useful Resources on Content Marketing for B2B 14846
Useful Resources on Crisis Management 6731
Useful Resources on Customer Engagement using Social Media 18347
Useful Resources on Enterprise Social Network 5309
Useful Resources on Gamification with Social Media 8052
Useful Resources on Knowledge Management using Social Media 4621
Useful Resources on Lead Generation using Social Media 10152
Useful Resources on Project Management using Social Media 6509
Useful Resources on Social Customer Care 4907
Useful Resources on Social Media for B2B 9210
Useful Resources on Social Selling 15224
Useful Resources on Using Social Media in Event Management 5521
Useful Resources on how to Humanize Your Brand 8426
Useful Resources on the Use of Social Media in Innovation 4039
Useful Resources on the use of social media in Crowdfunding 5211
Useful Resources on the use of social media in Crowdsourcing 7216

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2796
Useful Resources on B2B Lead Generation 5736
Useful Resources on Content Marketing for B2B 14846
Useful Resources on Social Media for B2B 9210

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2796
Useful Resources on B2C Content Hub 2609
Useful Resources on Blogging 12580
Useful Resources on Call-to-Action in Social Media 8156
Useful Resources on Content Curation 8728
Useful Resources on Content Hub 3340
Useful Resources on Content Marketing Audit 6694
Useful Resources on Content Marketing Campaign 6717
Useful Resources on Content Marketing Case Studies 3252
Useful Resources on Content Marketing Editorial Calendar 99840
Useful Resources on Content Marketing Measurements & KPI 6782
Useful Resources on Content Marketing ROI 6473
Useful Resources on Content Marketing Strategy 6844
Useful Resources on Content Marketing Tips & Techniques 39738
Useful Resources on Content Marketing Tools 8388
Useful Resources on Content Marketing for B2B 14846
Useful Resources on Content Marketing using Facebook 14516
Useful Resources on Content Marketing using Google+ 6137
Useful Resources on Content Marketing using Instagram 6144
Useful Resources on Content Marketing using Pinterest 48128
Useful Resources on Content Marketing using Twitter 5832
Useful Resources on Content Marketing using Vine 7043
Useful Resources on Content Promotion and Distribution 6183
Useful Resources on Copywriting 7065
Useful Resources on Creating Infographics 4549
Useful Resources on Creating and Marketing Viral Content 9569
Useful Resources on Creating eBooks 4414
Useful Resources on Email Marketing 4534
Useful Resources on Image Editing Tips and Techniques 3374
Useful Resources on Inbound Marketing 6437
Useful Resources on Marketing eBooks 3872
Useful Resources on Mobile Content Marketing 2930
Useful Resources on SEO Tips and Techniques 48268
Useful Resources on Search Engine Marketing 3713
Useful Resources on Storytelling 4889
Useful Resources on User Generated Contents 4589
Useful Resources on Video Marketing 4323
Useful Resources on Visual Content Marketing 8464
Useful Resources on Writing Good Headlines 7000
Useful Resources on how to Create Great Content 24875
Useful Resources on where to Find Good Contents 6180
Useful Resources on where to Find Good Stock Photos 5307

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 14516
Useful Resources on Facebook Ads 6542
Useful Resources on Facebook Insights 4955
Useful Resources on Facebook Live 2201
Useful Resources on Facebook Stories 2034
Useful Resources on Facebook Tips and Techniques 12513
Useful Resources on How to Increase Facebook Likes 151602
Useful Resources on running successful Facebook Contests 6610

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5832
Useful Resources on How to Grow Your Twitter Followers 5967
Useful Resources on Twitter Ads 3451
Useful Resources on Twitter Analytics 7179
Useful Resources on Twitter Cards 4496
Useful Resources on Twitter Lists 3702
Useful Resources on Twitter Moments 3037
Useful Resources on Twitter Tips and Techniques 16535
Useful Resources on Twitter Tools 6547
Useful Resources on running successful Twitter Contests 5841

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 10608
Useful Resources on How to Write Good LinkedIn Summary 6980
Useful Resources on LinkedIn Ads 2227
Useful Resources on LinkedIn Tips and Techniques 24161
Useful Resources on Linkedin Analytics 4240
Useful Resources on Linkedin Tools 4233

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 48128
Useful Resources on Pinterest Analytics 4423
Useful Resources on Pinterest Tips and Techniques 21208
Useful Resources on Pinterest Tools 3855
Useful Resources on running successful Pinterest Contests 4371

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 6137
Useful Resources on Google+ Analytics 4707
Useful Resources on Google+ Tips and Techniques 7460

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 6144
Useful Resources on Instagram Ads 1968
Useful Resources on Instagram Analytics 4628
Useful Resources on Instagram Stories 3643
Useful Resources on Instagram Tips and Techniques 18788
Useful Resources on Instagram Tools 3605

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 7240

Vine

TitleHits
Useful Resources on Content Marketing using Vine 7043
Useful Resources on Vine Tips and Techniques 4566

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 5343

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 8474

Quora

TitleHits
Useful Resources on Quora 3995

Misc

TitleHits
Useful Resources on IFTTT 4343
Useful Resources on MOOC 3597
Useful Resources on Siri 5389
Useful Resources on iPad 3698
Useful Resources on iPhone 4550

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 6610
Useful Resources on running successful Pinterest Contests 4371
Useful Resources on running successful Twitter Contests 5841

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4955
Useful Resources on Google Analytics 24009
Useful Resources on Pinterest Analytics 4423
Useful Resources on Social Media Analytics 9284
Useful Resources on Social Media Listening & Monitoring 7670
Useful Resources on Twitter Analytics 7179

Blogging

TitleHits
Useful Resources on Blogging 12580
Useful Resources on Content Curation 8728
Useful Resources on Personal Branding 4152
Useful Resources on how to Create Great Content 24875
Useful Resources on where to Find Good Contents 6180
Useful Resources on where to Find Good Stock Photos 5307

By Industry

TitleHits
Social Media in Education 2710
Useful Resources on Social Media for Facility Managers 4493
Useful Resources on Social Media for Interior Designers 13179
Useful Resources on Social Media for Pet Stores 4493
Useful Resources on Social Media for Real Estate Agents 4499
Useful Resources on Social Media for Restaurants 12297
Useful Resources on Social Media in Airports and the Airline Industry 9087
Useful Resources on Social Media in Banks and the Financial Industry 114183
Useful Resources on Social Media in Construction Industry 33042
Useful Resources on Social Media in Higher Education 4518
Useful Resources on Social Media in Hotels 7246
Useful Resources on Social Media in Pharmaceutical Industry 10191
Useful Resources on Social Media in Retail Industry 7799
Useful Resources on Social Media in Telecommunications Industry 12792

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6814

Presentations

TitleHits
Useful Resources on Powerpoint Tips 3574
Useful Resources on Presentation Tips 3542
Useful Resources on Prezi Tips 3669

Website

TitleHits
Useful Resources on A/B Testing 5005
Useful Resources on Cinemagraphs 4334
Useful Resources on Landing Page 7564
Useful Resources on Typography 3866
Useful Resources on Website Loading Speed 3776
Useful Resources on Website Tips and Techniques 5849
Useful Resources on Wordpress 5884

Google

TitleHits
Useful Resources on Google Analytics 24009
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 5539

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