My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7710
Social Media Power Influencers to Follow 4756
Useful Resources on Branding using Social Media 3652
Useful Resources on Browser Extensions for Social Media 1696
Useful Resources on Images for Social Media 1645
Useful Resources on Influencer Marketing 1105
Useful Resources on Mobile for Social Media 5232
Useful Resources on Paid Social Media 3582
Useful Resources on Personal Branding 2289
Useful Resources on Setting up Social Media Team 6046
Useful Resources on Social Media Analytics 6150
Useful Resources on Social Media Automation 2004
Useful Resources on Social Media Automation Tools 2171
Useful Resources on Social Media Campaign 3332
Useful Resources on Social Media Landscape 6569
Useful Resources on Social Media Listening & Monitoring 4448
Useful Resources on Social Media Marketing 2295
Useful Resources on Social Media Measurement 3689
Useful Resources on Social Media Measurements & KPI 5474
Useful Resources on Social Media ROI 3799
Useful Resources on Social Media Statistics & Trends 7226
Useful Resources on Social Media Strategy 4156
Useful Resources on Social Media Tips and Techniques 8190
Useful Resources on Social Media Tools 4883
Useful Resources on Social Media in China 1490
Useful and Interesting Blogs on Social Media 2172

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3360
Useful Resources on Content Marketing for B2B 10061
Useful Resources on Crisis Management 3783
Useful Resources on Customer Engagement using Social Media 16214
Useful Resources on Enterprise Social Network 3788
Useful Resources on Gamification with Social Media 5812
Useful Resources on Knowledge Management using Social Media 3237
Useful Resources on Lead Generation using Social Media 5968
Useful Resources on Project Management using Social Media 4846
Useful Resources on Social Customer Care 3293
Useful Resources on Social Media for B2B 6538
Useful Resources on Social Selling 13330
Useful Resources on Using Social Media in Event Management 4029
Useful Resources on how to Humanize Your Brand 7101
Useful Resources on the Use of Social Media in Innovation 2577
Useful Resources on the use of social media in Crowdfunding 3726
Useful Resources on the use of social media in Crowdsourcing 5468

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1382
Useful Resources on B2B Lead Generation 3851
Useful Resources on Content Marketing for B2B 10061
Useful Resources on Social Media for B2B 6538

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1382
Useful Resources on B2C Content Hub 1285
Useful Resources on Blogging 8592
Useful Resources on Call-to-Action in Social Media 6521
Useful Resources on Content Curation 6522
Useful Resources on Content Hub 1577
Useful Resources on Content Marketing Audit 4378
Useful Resources on Content Marketing Campaign 3086
Useful Resources on Content Marketing Case Studies 1644
Useful Resources on Content Marketing Editorial Calendar 4518
Useful Resources on Content Marketing Measurements & KPI 4562
Useful Resources on Content Marketing ROI 4139
Useful Resources on Content Marketing Strategy 5160
Useful Resources on Content Marketing Tips & Techniques 26638
Useful Resources on Content Marketing Tools 5398
Useful Resources on Content Marketing for B2B 10061
Useful Resources on Content Marketing using Facebook 12607
Useful Resources on Content Marketing using Google+ 4384
Useful Resources on Content Marketing using Instagram 4626
Useful Resources on Content Marketing using Pinterest 22482
Useful Resources on Content Marketing using Twitter 4423
Useful Resources on Content Marketing using Vine 5529
Useful Resources on Content Promotion and Distribution 3170
Useful Resources on Copywriting 4770
Useful Resources on Creating Infographics 2917
Useful Resources on Creating and Marketing Viral Content 7362
Useful Resources on Creating eBooks 2852
Useful Resources on Email Marketing 2412
Useful Resources on Image Editing Tips and Techniques 1978
Useful Resources on Inbound Marketing 3811
Useful Resources on Marketing eBooks 2308
Useful Resources on Mobile Content Marketing 1441
Useful Resources on SEO Tips and Techniques 10086
Useful Resources on Search Engine Marketing 2387
Useful Resources on Storytelling 3083
Useful Resources on User Generated Contents 2176
Useful Resources on Video Marketing 2363
Useful Resources on Visual Content Marketing 4232
Useful Resources on Writing Good Headlines 4944
Useful Resources on how to Create Great Content 19857
Useful Resources on where to Find Good Contents 4473
Useful Resources on where to Find Good Stock Photos 3673

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12607
Useful Resources on Facebook Ads 4136
Useful Resources on Facebook Insights 3190
Useful Resources on Facebook Live 721
Useful Resources on Facebook Stories 601
Useful Resources on Facebook Tips and Techniques 8605
Useful Resources on How to Increase Facebook Likes 5838
Useful Resources on running successful Facebook Contests 4808

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4423
Useful Resources on How to Grow Your Twitter Followers 4535
Useful Resources on Twitter Ads 1955
Useful Resources on Twitter Analytics 4557
Useful Resources on Twitter Cards 2242
Useful Resources on Twitter Lists 2008
Useful Resources on Twitter Moments 1116
Useful Resources on Twitter Tips and Techniques 12539
Useful Resources on Twitter Tools 4555
Useful Resources on running successful Twitter Contests 4277

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7511
Useful Resources on How to Write Good LinkedIn Summary 5250
Useful Resources on LinkedIn Ads 655
Useful Resources on LinkedIn Tips and Techniques 18419
Useful Resources on Linkedin Analytics 2786
Useful Resources on Linkedin Tools 2618

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22482
Useful Resources on Pinterest Analytics 2986
Useful Resources on Pinterest Tips and Techniques 6428
Useful Resources on Pinterest Tools 2520
Useful Resources on running successful Pinterest Contests 3067

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4384
Useful Resources on Google+ Analytics 2751
Useful Resources on Google+ Tips and Techniques 5531

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4626
Useful Resources on Instagram Ads 614
Useful Resources on Instagram Analytics 2922
Useful Resources on Instagram Stories 1323
Useful Resources on Instagram Tips and Techniques 13781
Useful Resources on Instagram Tools 1807

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5103

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5529
Useful Resources on Vine Tips and Techniques 2969

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3613

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6547

Quora

TitleHits
Useful Resources on Quora 1864

Misc

TitleHits
Useful Resources on IFTTT 2547
Useful Resources on MOOC 2041
Useful Resources on Siri 3870
Useful Resources on iPad 2193
Useful Resources on iPhone 3124

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4808
Useful Resources on running successful Pinterest Contests 3067
Useful Resources on running successful Twitter Contests 4277

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3190
Useful Resources on Google Analytics 5490
Useful Resources on Pinterest Analytics 2986
Useful Resources on Social Media Analytics 6150
Useful Resources on Social Media Listening & Monitoring 4448
Useful Resources on Twitter Analytics 4557

Blogging

TitleHits
Useful Resources on Blogging 8592
Useful Resources on Content Curation 6522
Useful Resources on Personal Branding 2289
Useful Resources on how to Create Great Content 19857
Useful Resources on where to Find Good Contents 4473
Useful Resources on where to Find Good Stock Photos 3673

By Industry

TitleHits
Social Media in Education 1253
Useful Resources on Social Media for Facility Managers 3053
Useful Resources on Social Media for Interior Designers 10340
Useful Resources on Social Media for Pet Stores 2928
Useful Resources on Social Media for Real Estate Agents 2837
Useful Resources on Social Media for Restaurants 10104
Useful Resources on Social Media in Airports and the Airline Industry 7053
Useful Resources on Social Media in Banks and the Financial Industry 51286
Useful Resources on Social Media in Construction Industry 15780
Useful Resources on Social Media in Higher Education 2983
Useful Resources on Social Media in Hotels 4641
Useful Resources on Social Media in Pharmaceutical Industry 7774
Useful Resources on Social Media in Retail Industry 5898
Useful Resources on Social Media in Telecommunications Industry 10810

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5197

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2141
Useful Resources on Presentation Tips 2171
Useful Resources on Prezi Tips 2160

Website

TitleHits
Useful Resources on A/B Testing 2923
Useful Resources on Cinemagraphs 2776
Useful Resources on Landing Page 4307
Useful Resources on Typography 2545
Useful Resources on Website Loading Speed 2265
Useful Resources on Website Tips and Techniques 3405
Useful Resources on Wordpress 3936

Google

TitleHits
Useful Resources on Google Analytics 5490
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3111

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