My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8261
Social Media Power Influencers to Follow 5160
Useful Resources on Branding using Social Media 3915
Useful Resources on Browser Extensions for Social Media 2289
Useful Resources on Images for Social Media 2044
Useful Resources on Influencer Marketing 1367
Useful Resources on Mobile for Social Media 5878
Useful Resources on Paid Social Media 3864
Useful Resources on Personal Branding 2615
Useful Resources on Setting up Social Media Team 6479
Useful Resources on Social Media Analytics 6907
Useful Resources on Social Media Automation 2239
Useful Resources on Social Media Automation Tools 2435
Useful Resources on Social Media Campaign 3669
Useful Resources on Social Media Landscape 6852
Useful Resources on Social Media Listening & Monitoring 5166
Useful Resources on Social Media Marketing 2531
Useful Resources on Social Media Measurement 3930
Useful Resources on Social Media Measurements & KPI 6264
Useful Resources on Social Media ROI 4089
Useful Resources on Social Media Statistics & Trends 7766
Useful Resources on Social Media Strategy 4520
Useful Resources on Social Media Tips and Techniques 8658
Useful Resources on Social Media Tools 14900
Useful Resources on Social Media in China 1760
Useful and Interesting Blogs on Social Media 2447

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3741
Useful Resources on Content Marketing for B2B 10931
Useful Resources on Crisis Management 4314
Useful Resources on Customer Engagement using Social Media 16572
Useful Resources on Enterprise Social Network 4041
Useful Resources on Gamification with Social Media 6177
Useful Resources on Knowledge Management using Social Media 3494
Useful Resources on Lead Generation using Social Media 6795
Useful Resources on Project Management using Social Media 5131
Useful Resources on Social Customer Care 3542
Useful Resources on Social Media for B2B 6897
Useful Resources on Social Selling 13636
Useful Resources on Using Social Media in Event Management 4279
Useful Resources on how to Humanize Your Brand 7329
Useful Resources on the Use of Social Media in Innovation 2823
Useful Resources on the use of social media in Crowdfunding 3976
Useful Resources on the use of social media in Crowdsourcing 5776

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1617
Useful Resources on B2B Lead Generation 4111
Useful Resources on Content Marketing for B2B 10931
Useful Resources on Social Media for B2B 6897

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1617
Useful Resources on B2C Content Hub 1516
Useful Resources on Blogging 9792
Useful Resources on Call-to-Action in Social Media 6779
Useful Resources on Content Curation 6926
Useful Resources on Content Hub 1871
Useful Resources on Content Marketing Audit 5079
Useful Resources on Content Marketing Campaign 3964
Useful Resources on Content Marketing Case Studies 1902
Useful Resources on Content Marketing Editorial Calendar 5254
Useful Resources on Content Marketing Measurements & KPI 5189
Useful Resources on Content Marketing ROI 4451
Useful Resources on Content Marketing Strategy 5448
Useful Resources on Content Marketing Tips & Techniques 29006
Useful Resources on Content Marketing Tools 5871
Useful Resources on Content Marketing for B2B 10931
Useful Resources on Content Marketing using Facebook 12893
Useful Resources on Content Marketing using Google+ 4725
Useful Resources on Content Marketing using Instagram 4859
Useful Resources on Content Marketing using Pinterest 40525
Useful Resources on Content Marketing using Twitter 4657
Useful Resources on Content Marketing using Vine 5779
Useful Resources on Content Promotion and Distribution 3983
Useful Resources on Copywriting 5140
Useful Resources on Creating Infographics 3222
Useful Resources on Creating and Marketing Viral Content 7728
Useful Resources on Creating eBooks 3093
Useful Resources on Email Marketing 2694
Useful Resources on Image Editing Tips and Techniques 2213
Useful Resources on Inbound Marketing 4427
Useful Resources on Marketing eBooks 2560
Useful Resources on Mobile Content Marketing 1725
Useful Resources on SEO Tips and Techniques 15978
Useful Resources on Search Engine Marketing 2624
Useful Resources on Storytelling 3450
Useful Resources on User Generated Contents 2807
Useful Resources on Video Marketing 2768
Useful Resources on Visual Content Marketing 5534
Useful Resources on Writing Good Headlines 5285
Useful Resources on how to Create Great Content 20357
Useful Resources on where to Find Good Contents 4799
Useful Resources on where to Find Good Stock Photos 3953

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12893
Useful Resources on Facebook Ads 4536
Useful Resources on Facebook Insights 3479
Useful Resources on Facebook Live 967
Useful Resources on Facebook Stories 836
Useful Resources on Facebook Tips and Techniques 9417
Useful Resources on How to Increase Facebook Likes 61932
Useful Resources on running successful Facebook Contests 5156

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4657
Useful Resources on How to Grow Your Twitter Followers 4735
Useful Resources on Twitter Ads 2187
Useful Resources on Twitter Analytics 5189
Useful Resources on Twitter Cards 2632
Useful Resources on Twitter Lists 2302
Useful Resources on Twitter Moments 1639
Useful Resources on Twitter Tips and Techniques 13225
Useful Resources on Twitter Tools 4839
Useful Resources on running successful Twitter Contests 4609

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 8176
Useful Resources on How to Write Good LinkedIn Summary 5640
Useful Resources on LinkedIn Ads 901
Useful Resources on LinkedIn Tips and Techniques 19114
Useful Resources on Linkedin Analytics 3030
Useful Resources on Linkedin Tools 2855

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 40525
Useful Resources on Pinterest Analytics 3238
Useful Resources on Pinterest Tips and Techniques 9081
Useful Resources on Pinterest Tools 2732
Useful Resources on running successful Pinterest Contests 3294

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4725
Useful Resources on Google+ Analytics 3292
Useful Resources on Google+ Tips and Techniques 5833

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4859
Useful Resources on Instagram Ads 820
Useful Resources on Instagram Analytics 3185
Useful Resources on Instagram Stories 1877
Useful Resources on Instagram Tips and Techniques 15169
Useful Resources on Instagram Tools 2126

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5431

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5779
Useful Resources on Vine Tips and Techniques 3238

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3850

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6904

Quora

TitleHits
Useful Resources on Quora 2439

Misc

TitleHits
Useful Resources on IFTTT 2849
Useful Resources on MOOC 2322
Useful Resources on Siri 4096
Useful Resources on iPad 2452
Useful Resources on iPhone 3380

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5156
Useful Resources on running successful Pinterest Contests 3294
Useful Resources on running successful Twitter Contests 4609

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3479
Useful Resources on Google Analytics 14251
Useful Resources on Pinterest Analytics 3238
Useful Resources on Social Media Analytics 6907
Useful Resources on Social Media Listening & Monitoring 5166
Useful Resources on Twitter Analytics 5189

Blogging

TitleHits
Useful Resources on Blogging 9792
Useful Resources on Content Curation 6926
Useful Resources on Personal Branding 2615
Useful Resources on how to Create Great Content 20357
Useful Resources on where to Find Good Contents 4799
Useful Resources on where to Find Good Stock Photos 3953

By Industry

TitleHits
Social Media in Education 1501
Useful Resources on Social Media for Facility Managers 3271
Useful Resources on Social Media for Interior Designers 11101
Useful Resources on Social Media for Pet Stores 3297
Useful Resources on Social Media for Real Estate Agents 3110
Useful Resources on Social Media for Restaurants 10456
Useful Resources on Social Media in Airports and the Airline Industry 7365
Useful Resources on Social Media in Banks and the Financial Industry 83319
Useful Resources on Social Media in Construction Industry 16031
Useful Resources on Social Media in Higher Education 3242
Useful Resources on Social Media in Hotels 5009
Useful Resources on Social Media in Pharmaceutical Industry 8226
Useful Resources on Social Media in Retail Industry 6246
Useful Resources on Social Media in Telecommunications Industry 11261

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5499

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2347
Useful Resources on Presentation Tips 2399
Useful Resources on Prezi Tips 2415

Website

TitleHits
Useful Resources on A/B Testing 3278
Useful Resources on Cinemagraphs 3056
Useful Resources on Landing Page 5246
Useful Resources on Typography 2770
Useful Resources on Website Loading Speed 2522
Useful Resources on Website Tips and Techniques 4045
Useful Resources on Wordpress 4272

Google

TitleHits
Useful Resources on Google Analytics 14251
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3623

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