My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7927
Social Media Power Influencers to Follow 4896
Useful Resources on Branding using Social Media 3756
Useful Resources on Browser Extensions for Social Media 1934
Useful Resources on Images for Social Media 1810
Useful Resources on Influencer Marketing 1216
Useful Resources on Mobile for Social Media 5488
Useful Resources on Paid Social Media 3688
Useful Resources on Personal Branding 2413
Useful Resources on Setting up Social Media Team 6219
Useful Resources on Social Media Analytics 6459
Useful Resources on Social Media Automation 2106
Useful Resources on Social Media Automation Tools 2281
Useful Resources on Social Media Campaign 3478
Useful Resources on Social Media Landscape 6684
Useful Resources on Social Media Listening & Monitoring 4777
Useful Resources on Social Media Marketing 2391
Useful Resources on Social Media Measurement 3790
Useful Resources on Social Media Measurements & KPI 5799
Useful Resources on Social Media ROI 3917
Useful Resources on Social Media Statistics & Trends 7383
Useful Resources on Social Media Strategy 4302
Useful Resources on Social Media Tips and Techniques 8422
Useful Resources on Social Media Tools 5087
Useful Resources on Social Media in China 1615
Useful and Interesting Blogs on Social Media 2283

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3525
Useful Resources on Content Marketing for B2B 10454
Useful Resources on Crisis Management 3995
Useful Resources on Customer Engagement using Social Media 16353
Useful Resources on Enterprise Social Network 3884
Useful Resources on Gamification with Social Media 5976
Useful Resources on Knowledge Management using Social Media 3353
Useful Resources on Lead Generation using Social Media 6275
Useful Resources on Project Management using Social Media 4959
Useful Resources on Social Customer Care 3401
Useful Resources on Social Media for B2B 6664
Useful Resources on Social Selling 13447
Useful Resources on Using Social Media in Event Management 4142
Useful Resources on how to Humanize Your Brand 7193
Useful Resources on the Use of Social Media in Innovation 2674
Useful Resources on the use of social media in Crowdfunding 3820
Useful Resources on the use of social media in Crowdsourcing 5593

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1479
Useful Resources on B2B Lead Generation 3966
Useful Resources on Content Marketing for B2B 10454
Useful Resources on Social Media for B2B 6664

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1479
Useful Resources on B2C Content Hub 1380
Useful Resources on Blogging 9046
Useful Resources on Call-to-Action in Social Media 6619
Useful Resources on Content Curation 6683
Useful Resources on Content Hub 1698
Useful Resources on Content Marketing Audit 4795
Useful Resources on Content Marketing Campaign 3503
Useful Resources on Content Marketing Case Studies 1755
Useful Resources on Content Marketing Editorial Calendar 4865
Useful Resources on Content Marketing Measurements & KPI 4799
Useful Resources on Content Marketing ROI 4257
Useful Resources on Content Marketing Strategy 5262
Useful Resources on Content Marketing Tips & Techniques 27740
Useful Resources on Content Marketing Tools 5609
Useful Resources on Content Marketing for B2B 10454
Useful Resources on Content Marketing using Facebook 12722
Useful Resources on Content Marketing using Google+ 4512
Useful Resources on Content Marketing using Instagram 4717
Useful Resources on Content Marketing using Pinterest 22735
Useful Resources on Content Marketing using Twitter 4523
Useful Resources on Content Marketing using Vine 5635
Useful Resources on Content Promotion and Distribution 3495
Useful Resources on Copywriting 4891
Useful Resources on Creating Infographics 3046
Useful Resources on Creating and Marketing Viral Content 7492
Useful Resources on Creating eBooks 2952
Useful Resources on Email Marketing 2528
Useful Resources on Image Editing Tips and Techniques 2081
Useful Resources on Inbound Marketing 4053
Useful Resources on Marketing eBooks 2407
Useful Resources on Mobile Content Marketing 1553
Useful Resources on SEO Tips and Techniques 10696
Useful Resources on Search Engine Marketing 2496
Useful Resources on Storytelling 3241
Useful Resources on User Generated Contents 2461
Useful Resources on Video Marketing 2527
Useful Resources on Visual Content Marketing 4820
Useful Resources on Writing Good Headlines 5075
Useful Resources on how to Create Great Content 20058
Useful Resources on where to Find Good Contents 4613
Useful Resources on where to Find Good Stock Photos 3783

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12722
Useful Resources on Facebook Ads 4316
Useful Resources on Facebook Insights 3318
Useful Resources on Facebook Live 825
Useful Resources on Facebook Stories 708
Useful Resources on Facebook Tips and Techniques 8906
Useful Resources on How to Increase Facebook Likes 42941
Useful Resources on running successful Facebook Contests 4946

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4523
Useful Resources on How to Grow Your Twitter Followers 4625
Useful Resources on Twitter Ads 2046
Useful Resources on Twitter Analytics 4843
Useful Resources on Twitter Cards 2401
Useful Resources on Twitter Lists 2128
Useful Resources on Twitter Moments 1318
Useful Resources on Twitter Tips and Techniques 12765
Useful Resources on Twitter Tools 4659
Useful Resources on running successful Twitter Contests 4405

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7757
Useful Resources on How to Write Good LinkedIn Summary 5433
Useful Resources on LinkedIn Ads 763
Useful Resources on LinkedIn Tips and Techniques 18668
Useful Resources on Linkedin Analytics 2880
Useful Resources on Linkedin Tools 2726

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22735
Useful Resources on Pinterest Analytics 3105
Useful Resources on Pinterest Tips and Techniques 6598
Useful Resources on Pinterest Tools 2603
Useful Resources on running successful Pinterest Contests 3172

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4512
Useful Resources on Google+ Analytics 2969
Useful Resources on Google+ Tips and Techniques 5641

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4717
Useful Resources on Instagram Ads 702
Useful Resources on Instagram Analytics 3027
Useful Resources on Instagram Stories 1561
Useful Resources on Instagram Tips and Techniques 14366
Useful Resources on Instagram Tools 1920

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5233

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5635
Useful Resources on Vine Tips and Techniques 3091

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3712

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6675

Quora

TitleHits
Useful Resources on Quora 2019

Misc

TitleHits
Useful Resources on IFTTT 2676
Useful Resources on MOOC 2175
Useful Resources on Siri 3971
Useful Resources on iPad 2313
Useful Resources on iPhone 3235

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4946
Useful Resources on running successful Pinterest Contests 3172
Useful Resources on running successful Twitter Contests 4405

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3318
Useful Resources on Google Analytics 8488
Useful Resources on Pinterest Analytics 3105
Useful Resources on Social Media Analytics 6459
Useful Resources on Social Media Listening & Monitoring 4777
Useful Resources on Twitter Analytics 4843

Blogging

TitleHits
Useful Resources on Blogging 9046
Useful Resources on Content Curation 6683
Useful Resources on Personal Branding 2413
Useful Resources on how to Create Great Content 20058
Useful Resources on where to Find Good Contents 4613
Useful Resources on where to Find Good Stock Photos 3783

By Industry

TitleHits
Social Media in Education 1352
Useful Resources on Social Media for Facility Managers 3147
Useful Resources on Social Media for Interior Designers 10830
Useful Resources on Social Media for Pet Stores 3065
Useful Resources on Social Media for Real Estate Agents 2945
Useful Resources on Social Media for Restaurants 10247
Useful Resources on Social Media in Airports and the Airline Industry 7164
Useful Resources on Social Media in Banks and the Financial Industry 83119
Useful Resources on Social Media in Construction Industry 15879
Useful Resources on Social Media in Higher Education 3077
Useful Resources on Social Media in Hotels 4783
Useful Resources on Social Media in Pharmaceutical Industry 7963
Useful Resources on Social Media in Retail Industry 6046
Useful Resources on Social Media in Telecommunications Industry 10975

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5324

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2233
Useful Resources on Presentation Tips 2265
Useful Resources on Prezi Tips 2275

Website

TitleHits
Useful Resources on A/B Testing 3070
Useful Resources on Cinemagraphs 2885
Useful Resources on Landing Page 4693
Useful Resources on Typography 2638
Useful Resources on Website Loading Speed 2370
Useful Resources on Website Tips and Techniques 3657
Useful Resources on Wordpress 4083

Google

TitleHits
Useful Resources on Google Analytics 8488
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3316

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