My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 6583
Social Media Power Influencers to Follow 3909
Useful Resources on Branding using Social Media 3032
Useful Resources on Browser Extensions for Social Media 1034
Useful Resources on Images for Social Media 838
Useful Resources on Influencer Marketing 627
Useful Resources on Mobile for Social Media 3989
Useful Resources on Paid Social Media 2917
Useful Resources on Personal Branding 1681
Useful Resources on Setting up Social Media Team 5183
Useful Resources on Social Media Analytics 5004
Useful Resources on Social Media Automation 1546
Useful Resources on Social Media Automation Tools 1653
Useful Resources on Social Media Campaign 2603
Useful Resources on Social Media Landscape 5887
Useful Resources on Social Media Listening & Monitoring 3400
Useful Resources on Social Media Marketing 1829
Useful Resources on Social Media Measurement 3127
Useful Resources on Social Media Measurements & KPI 4204
Useful Resources on Social Media ROI 3076
Useful Resources on Social Media Statistics & Trends 6617
Useful Resources on Social Media Strategy 3584
Useful Resources on Social Media Tips and Techniques 5615
Useful Resources on Social Media Tools 3743
Useful Resources on Social Media in China 970
Useful and Interesting Blogs on Social Media 1606

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 2862
Useful Resources on Content Marketing for B2B 8436
Useful Resources on Crisis Management 3228
Useful Resources on Customer Engagement using Social Media 15286
Useful Resources on Enterprise Social Network 3206
Useful Resources on Gamification with Social Media 5146
Useful Resources on Knowledge Management using Social Media 2768
Useful Resources on Lead Generation using Social Media 4881
Useful Resources on Project Management using Social Media 4258
Useful Resources on Social Customer Care 2693
Useful Resources on Social Media for B2B 5415
Useful Resources on Social Selling 12695
Useful Resources on Using Social Media in Event Management 3441
Useful Resources on how to Humanize Your Brand 6666
Useful Resources on the Use of Social Media in Innovation 2112
Useful Resources on the use of social media in Crowdfunding 3287
Useful Resources on the use of social media in Crowdsourcing 4833

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 970
Useful Resources on B2B Lead Generation 3221
Useful Resources on Content Marketing for B2B 8436
Useful Resources on Social Media for B2B 5415

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 970
Useful Resources on B2C Content Hub 905
Useful Resources on Blogging 6999
Useful Resources on Call-to-Action in Social Media 5898
Useful Resources on Content Curation 5752
Useful Resources on Content Hub 1051
Useful Resources on Content Marketing Audit 3466
Useful Resources on Content Marketing Campaign 1726
Useful Resources on Content Marketing Case Studies 1067
Useful Resources on Content Marketing Editorial Calendar 3051
Useful Resources on Content Marketing Measurements & KPI 3631
Useful Resources on Content Marketing ROI 3155
Useful Resources on Content Marketing Strategy 4455
Useful Resources on Content Marketing Tips & Techniques 20725
Useful Resources on Content Marketing Tools 4138
Useful Resources on Content Marketing for B2B 8436
Useful Resources on Content Marketing using Facebook 12079
Useful Resources on Content Marketing using Google+ 3787
Useful Resources on Content Marketing using Instagram 4077
Useful Resources on Content Marketing using Pinterest 20788
Useful Resources on Content Marketing using Twitter 3925
Useful Resources on Content Marketing using Vine 5009
Useful Resources on Content Promotion and Distribution 1980
Useful Resources on Copywriting 3916
Useful Resources on Creating Infographics 2350
Useful Resources on Creating and Marketing Viral Content 6496
Useful Resources on Creating eBooks 2401
Useful Resources on Email Marketing 1770
Useful Resources on Image Editing Tips and Techniques 1482
Useful Resources on Inbound Marketing 3092
Useful Resources on Marketing eBooks 1814
Useful Resources on Mobile Content Marketing 947
Useful Resources on SEO Tips and Techniques 6939
Useful Resources on Search Engine Marketing 2001
Useful Resources on Storytelling 2271
Useful Resources on User Generated Contents 1256
Useful Resources on Video Marketing 1656
Useful Resources on Visual Content Marketing 2674
Useful Resources on Writing Good Headlines 4022
Useful Resources on how to Create Great Content 18319
Useful Resources on where to Find Good Contents 3820
Useful Resources on where to Find Good Stock Photos 3071

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12079
Useful Resources on Facebook Ads 3228
Useful Resources on Facebook Insights 2506
Useful Resources on Facebook Live 248
Useful Resources on Facebook Stories 179
Useful Resources on Facebook Tips and Techniques 7092
Useful Resources on How to Increase Facebook Likes 4427
Useful Resources on running successful Facebook Contests 4183

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 3925
Useful Resources on How to Grow Your Twitter Followers 4078
Useful Resources on Twitter Ads 1503
Useful Resources on Twitter Analytics 3801
Useful Resources on Twitter Cards 1679
Useful Resources on Twitter Lists 1453
Useful Resources on Twitter Moments 572
Useful Resources on Twitter Tips and Techniques 9804
Useful Resources on Twitter Tools 3951
Useful Resources on running successful Twitter Contests 3741

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 6130
Useful Resources on How to Write Good LinkedIn Summary 4696
Useful Resources on LinkedIn Ads 169
Useful Resources on LinkedIn Tips and Techniques 16591
Useful Resources on Linkedin Analytics 2344
Useful Resources on Linkedin Tools 2066

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 20788
Useful Resources on Pinterest Analytics 2378
Useful Resources on Pinterest Tips and Techniques 5485
Useful Resources on Pinterest Tools 2123
Useful Resources on running successful Pinterest Contests 2555

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 3787
Useful Resources on Google+ Analytics 2015
Useful Resources on Google+ Tips and Techniques 4869

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4077
Useful Resources on Instagram Ads 194
Useful Resources on Instagram Analytics 2402
Useful Resources on Instagram Stories 274
Useful Resources on Instagram Tips and Techniques 11421
Useful Resources on Instagram Tools 1314

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4358

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5009
Useful Resources on Vine Tips and Techniques 2470

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3072

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 5771

Quora

TitleHits
Useful Resources on Quora 1280

Misc

TitleHits
Useful Resources on IFTTT 2056
Useful Resources on MOOC 1439
Useful Resources on Siri 3363
Useful Resources on iPad 1721
Useful Resources on iPhone 2654

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4183
Useful Resources on running successful Pinterest Contests 2555
Useful Resources on running successful Twitter Contests 3741

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2506
Useful Resources on Google Analytics 4075
Useful Resources on Pinterest Analytics 2378
Useful Resources on Social Media Analytics 5004
Useful Resources on Social Media Listening & Monitoring 3400
Useful Resources on Twitter Analytics 3801

Blogging

TitleHits
Useful Resources on Blogging 6999
Useful Resources on Content Curation 5752
Useful Resources on Personal Branding 1681
Useful Resources on how to Create Great Content 18319
Useful Resources on where to Find Good Contents 3820
Useful Resources on where to Find Good Stock Photos 3071

By Industry

TitleHits
Social Media in Education 867
Useful Resources on Social Media for Facility Managers 2656
Useful Resources on Social Media for Interior Designers 9015
Useful Resources on Social Media for Pet Stores 2525
Useful Resources on Social Media for Real Estate Agents 2247
Useful Resources on Social Media for Restaurants 9258
Useful Resources on Social Media in Airports and the Airline Industry 6341
Useful Resources on Social Media in Banks and the Financial Industry 8586
Useful Resources on Social Media in Construction Industry 15129
Useful Resources on Social Media in Higher Education 2475
Useful Resources on Social Media in Hotels 4010
Useful Resources on Social Media in Pharmaceutical Industry 7102
Useful Resources on Social Media in Retail Industry 5212
Useful Resources on Social Media in Telecommunications Industry 9928

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4574

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1746
Useful Resources on Presentation Tips 1698
Useful Resources on Prezi Tips 1751

Website

TitleHits
Useful Resources on A/B Testing 2255
Useful Resources on Cinemagraphs 2254
Useful Resources on Landing Page 3103
Useful Resources on Typography 2083
Useful Resources on Website Loading Speed 1783
Useful Resources on Website Tips and Techniques 2631
Useful Resources on Wordpress 2835

Google

TitleHits
Useful Resources on Google Analytics 4075
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2097

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