My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8379
Social Media Power Influencers to Follow 5289
Useful Resources on Branding using Social Media 4000
Useful Resources on Browser Extensions for Social Media 2417
Useful Resources on Images for Social Media 2146
Useful Resources on Influencer Marketing 1444
Useful Resources on Mobile for Social Media 6046
Useful Resources on Paid Social Media 3937
Useful Resources on Personal Branding 2712
Useful Resources on Setting up Social Media Team 6595
Useful Resources on Social Media Analytics 7090
Useful Resources on Social Media Automation 2307
Useful Resources on Social Media Automation Tools 2518
Useful Resources on Social Media Campaign 3779
Useful Resources on Social Media Landscape 6922
Useful Resources on Social Media Listening & Monitoring 5273
Useful Resources on Social Media Marketing 2596
Useful Resources on Social Media Measurement 4008
Useful Resources on Social Media Measurements & KPI 6428
Useful Resources on Social Media ROI 4178
Useful Resources on Social Media Statistics & Trends 7916
Useful Resources on Social Media Strategy 4625
Useful Resources on Social Media Tips and Techniques 8791
Useful Resources on Social Media Tools 26137
Useful Resources on Social Media in China 1835
Useful and Interesting Blogs on Social Media 2532

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3811
Useful Resources on Content Marketing for B2B 11118
Useful Resources on Crisis Management 4453
Useful Resources on Customer Engagement using Social Media 16665
Useful Resources on Enterprise Social Network 4114
Useful Resources on Gamification with Social Media 6283
Useful Resources on Knowledge Management using Social Media 3565
Useful Resources on Lead Generation using Social Media 7011
Useful Resources on Project Management using Social Media 5221
Useful Resources on Social Customer Care 3619
Useful Resources on Social Media for B2B 7021
Useful Resources on Social Selling 13740
Useful Resources on Using Social Media in Event Management 4331
Useful Resources on how to Humanize Your Brand 7388
Useful Resources on the Use of Social Media in Innovation 2893
Useful Resources on the use of social media in Crowdfunding 4052
Useful Resources on the use of social media in Crowdsourcing 5844

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1682
Useful Resources on B2B Lead Generation 4179
Useful Resources on Content Marketing for B2B 11118
Useful Resources on Social Media for B2B 7021

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1682
Useful Resources on B2C Content Hub 1576
Useful Resources on Blogging 10036
Useful Resources on Call-to-Action in Social Media 6876
Useful Resources on Content Curation 7027
Useful Resources on Content Hub 1954
Useful Resources on Content Marketing Audit 5207
Useful Resources on Content Marketing Campaign 4126
Useful Resources on Content Marketing Case Studies 1971
Useful Resources on Content Marketing Editorial Calendar 5399
Useful Resources on Content Marketing Measurements & KPI 5283
Useful Resources on Content Marketing ROI 4560
Useful Resources on Content Marketing Strategy 5527
Useful Resources on Content Marketing Tips & Techniques 29314
Useful Resources on Content Marketing Tools 6000
Useful Resources on Content Marketing for B2B 11118
Useful Resources on Content Marketing using Facebook 12987
Useful Resources on Content Marketing using Google+ 4805
Useful Resources on Content Marketing using Instagram 4925
Useful Resources on Content Marketing using Pinterest 44560
Useful Resources on Content Marketing using Twitter 4713
Useful Resources on Content Marketing using Vine 5851
Useful Resources on Content Promotion and Distribution 4156
Useful Resources on Copywriting 5248
Useful Resources on Creating Infographics 3318
Useful Resources on Creating and Marketing Viral Content 7847
Useful Resources on Creating eBooks 3170
Useful Resources on Email Marketing 2776
Useful Resources on Image Editing Tips and Techniques 2278
Useful Resources on Inbound Marketing 4533
Useful Resources on Marketing eBooks 2638
Useful Resources on Mobile Content Marketing 1802
Useful Resources on SEO Tips and Techniques 27666
Useful Resources on Search Engine Marketing 2690
Useful Resources on Storytelling 3518
Useful Resources on User Generated Contents 2953
Useful Resources on Video Marketing 2859
Useful Resources on Visual Content Marketing 5732
Useful Resources on Writing Good Headlines 5381
Useful Resources on how to Create Great Content 20491
Useful Resources on where to Find Good Contents 4879
Useful Resources on where to Find Good Stock Photos 4041

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12987
Useful Resources on Facebook Ads 4637
Useful Resources on Facebook Insights 3575
Useful Resources on Facebook Live 1032
Useful Resources on Facebook Stories 894
Useful Resources on Facebook Tips and Techniques 9646
Useful Resources on How to Increase Facebook Likes 75947
Useful Resources on running successful Facebook Contests 5256

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4713
Useful Resources on How to Grow Your Twitter Followers 4789
Useful Resources on Twitter Ads 2253
Useful Resources on Twitter Analytics 5331
Useful Resources on Twitter Cards 2754
Useful Resources on Twitter Lists 2386
Useful Resources on Twitter Moments 1707
Useful Resources on Twitter Tips and Techniques 13406
Useful Resources on Twitter Tools 4950
Useful Resources on running successful Twitter Contests 4681

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 8352
Useful Resources on How to Write Good LinkedIn Summary 5717
Useful Resources on LinkedIn Ads 960
Useful Resources on LinkedIn Tips and Techniques 19301
Useful Resources on Linkedin Analytics 3107
Useful Resources on Linkedin Tools 2944

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 44560
Useful Resources on Pinterest Analytics 3301
Useful Resources on Pinterest Tips and Techniques 13246
Useful Resources on Pinterest Tools 2804
Useful Resources on running successful Pinterest Contests 3353

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4805
Useful Resources on Google+ Analytics 3401
Useful Resources on Google+ Tips and Techniques 5917

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4925
Useful Resources on Instagram Ads 880
Useful Resources on Instagram Analytics 3271
Useful Resources on Instagram Stories 1975
Useful Resources on Instagram Tips and Techniques 15464
Useful Resources on Instagram Tools 2217

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5523

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5851
Useful Resources on Vine Tips and Techniques 3318

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3924

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6989

Quora

TitleHits
Useful Resources on Quora 2524

Misc

TitleHits
Useful Resources on IFTTT 2948
Useful Resources on MOOC 2399
Useful Resources on Siri 4175
Useful Resources on iPad 2525
Useful Resources on iPhone 3455

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5256
Useful Resources on running successful Pinterest Contests 3353
Useful Resources on running successful Twitter Contests 4681

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3575
Useful Resources on Google Analytics 17956
Useful Resources on Pinterest Analytics 3301
Useful Resources on Social Media Analytics 7090
Useful Resources on Social Media Listening & Monitoring 5273
Useful Resources on Twitter Analytics 5331

Blogging

TitleHits
Useful Resources on Blogging 10036
Useful Resources on Content Curation 7027
Useful Resources on Personal Branding 2712
Useful Resources on how to Create Great Content 20491
Useful Resources on where to Find Good Contents 4879
Useful Resources on where to Find Good Stock Photos 4041

By Industry

TitleHits
Social Media in Education 1575
Useful Resources on Social Media for Facility Managers 3330
Useful Resources on Social Media for Interior Designers 11202
Useful Resources on Social Media for Pet Stores 3360
Useful Resources on Social Media for Real Estate Agents 3205
Useful Resources on Social Media for Restaurants 10564
Useful Resources on Social Media in Airports and the Airline Industry 7438
Useful Resources on Social Media in Banks and the Financial Industry 83411
Useful Resources on Social Media in Construction Industry 16108
Useful Resources on Social Media in Higher Education 3325
Useful Resources on Social Media in Hotels 5096
Useful Resources on Social Media in Pharmaceutical Industry 8339
Useful Resources on Social Media in Retail Industry 6347
Useful Resources on Social Media in Telecommunications Industry 11340

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5586

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2415
Useful Resources on Presentation Tips 2477
Useful Resources on Prezi Tips 2492

Website

TitleHits
Useful Resources on A/B Testing 3365
Useful Resources on Cinemagraphs 3133
Useful Resources on Landing Page 5421
Useful Resources on Typography 2837
Useful Resources on Website Loading Speed 2584
Useful Resources on Website Tips and Techniques 4153
Useful Resources on Wordpress 4382

Google

TitleHits
Useful Resources on Google Analytics 17956
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3757

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