My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8748
Social Media Power Influencers to Follow 5725
Useful Resources on Branding using Social Media 4319
Useful Resources on Browser Extensions for Social Media 2781
Useful Resources on Images for Social Media 2526
Useful Resources on Influencer Marketing 1720
Useful Resources on Mobile for Social Media 6606
Useful Resources on Paid Social Media 4293
Useful Resources on Personal Branding 3046
Useful Resources on Setting up Social Media Team 7090
Useful Resources on Social Media Analytics 7772
Useful Resources on Social Media Automation 2571
Useful Resources on Social Media Automation Tools 2825
Useful Resources on Social Media Campaign 4150
Useful Resources on Social Media Landscape 7257
Useful Resources on Social Media Listening & Monitoring 6621
Useful Resources on Social Media Marketing 2890
Useful Resources on Social Media Measurement 4272
Useful Resources on Social Media Measurements & KPI 6819
Useful Resources on Social Media ROI 4519
Useful Resources on Social Media Statistics & Trends 8541
Useful Resources on Social Media Strategy 4998
Useful Resources on Social Media Tips and Techniques 9261
Useful Resources on Social Media Tools 38045
Useful Resources on Social Media in China 2133
Useful and Interesting Blogs on Social Media 2828

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4064
Useful Resources on Content Marketing for B2B 11793
Useful Resources on Crisis Management 5007
Useful Resources on Customer Engagement using Social Media 17078
Useful Resources on Enterprise Social Network 4406
Useful Resources on Gamification with Social Media 6717
Useful Resources on Knowledge Management using Social Media 3804
Useful Resources on Lead Generation using Social Media 7820
Useful Resources on Project Management using Social Media 5528
Useful Resources on Social Customer Care 3935
Useful Resources on Social Media for B2B 7423
Useful Resources on Social Selling 14102
Useful Resources on Using Social Media in Event Management 4600
Useful Resources on how to Humanize Your Brand 7653
Useful Resources on the Use of Social Media in Innovation 3161
Useful Resources on the use of social media in Crowdfunding 4349
Useful Resources on the use of social media in Crowdsourcing 6151

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1941
Useful Resources on B2B Lead Generation 4514
Useful Resources on Content Marketing for B2B 11793
Useful Resources on Social Media for B2B 7423

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1941
Useful Resources on B2C Content Hub 1791
Useful Resources on Blogging 10643
Useful Resources on Call-to-Action in Social Media 7172
Useful Resources on Content Curation 7439
Useful Resources on Content Hub 2291
Useful Resources on Content Marketing Audit 5663
Useful Resources on Content Marketing Campaign 4763
Useful Resources on Content Marketing Case Studies 2242
Useful Resources on Content Marketing Editorial Calendar 6062
Useful Resources on Content Marketing Measurements & KPI 5652
Useful Resources on Content Marketing ROI 5060
Useful Resources on Content Marketing Strategy 5870
Useful Resources on Content Marketing Tips & Techniques 31200
Useful Resources on Content Marketing Tools 6552
Useful Resources on Content Marketing for B2B 11793
Useful Resources on Content Marketing using Facebook 13337
Useful Resources on Content Marketing using Google+ 5128
Useful Resources on Content Marketing using Instagram 5185
Useful Resources on Content Marketing using Pinterest 45584
Useful Resources on Content Marketing using Twitter 4952
Useful Resources on Content Marketing using Vine 6144
Useful Resources on Content Promotion and Distribution 4782
Useful Resources on Copywriting 5662
Useful Resources on Creating Infographics 3629
Useful Resources on Creating and Marketing Viral Content 8271
Useful Resources on Creating eBooks 3483
Useful Resources on Email Marketing 3155
Useful Resources on Image Editing Tips and Techniques 2527
Useful Resources on Inbound Marketing 5006
Useful Resources on Marketing eBooks 2936
Useful Resources on Mobile Content Marketing 2054
Useful Resources on SEO Tips and Techniques 42210
Useful Resources on Search Engine Marketing 2938
Useful Resources on Storytelling 3806
Useful Resources on User Generated Contents 3477
Useful Resources on Video Marketing 3172
Useful Resources on Visual Content Marketing 6637
Useful Resources on Writing Good Headlines 5771
Useful Resources on how to Create Great Content 21058
Useful Resources on where to Find Good Contents 5240
Useful Resources on where to Find Good Stock Photos 4362

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 13337
Useful Resources on Facebook Ads 5067
Useful Resources on Facebook Insights 3910
Useful Resources on Facebook Live 1309
Useful Resources on Facebook Stories 1144
Useful Resources on Facebook Tips and Techniques 10585
Useful Resources on How to Increase Facebook Likes 114063
Useful Resources on running successful Facebook Contests 5570

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4952
Useful Resources on How to Grow Your Twitter Followers 5048
Useful Resources on Twitter Ads 2522
Useful Resources on Twitter Analytics 5689
Useful Resources on Twitter Cards 3155
Useful Resources on Twitter Lists 2729
Useful Resources on Twitter Moments 2031
Useful Resources on Twitter Tips and Techniques 14195
Useful Resources on Twitter Tools 5409
Useful Resources on running successful Twitter Contests 4954

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 9109
Useful Resources on How to Write Good LinkedIn Summary 6062
Useful Resources on LinkedIn Ads 1252
Useful Resources on LinkedIn Tips and Techniques 20758
Useful Resources on Linkedin Analytics 3401
Useful Resources on Linkedin Tools 3259

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 45584
Useful Resources on Pinterest Analytics 3556
Useful Resources on Pinterest Tips and Techniques 15572
Useful Resources on Pinterest Tools 3085
Useful Resources on running successful Pinterest Contests 3602

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 5128
Useful Resources on Google+ Analytics 3700
Useful Resources on Google+ Tips and Techniques 6274

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 5185
Useful Resources on Instagram Ads 1136
Useful Resources on Instagram Analytics 3687
Useful Resources on Instagram Stories 2456
Useful Resources on Instagram Tips and Techniques 16618
Useful Resources on Instagram Tools 2627

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5890

Vine

TitleHits
Useful Resources on Content Marketing using Vine 6144
Useful Resources on Vine Tips and Techniques 3600

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 4245

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 7353

Quora

TitleHits
Useful Resources on Quora 2867

Misc

TitleHits
Useful Resources on IFTTT 3313
Useful Resources on MOOC 2680
Useful Resources on Siri 4493
Useful Resources on iPad 2838
Useful Resources on iPhone 3754

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5570
Useful Resources on running successful Pinterest Contests 3602
Useful Resources on running successful Twitter Contests 4954

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3910
Useful Resources on Google Analytics 19731
Useful Resources on Pinterest Analytics 3556
Useful Resources on Social Media Analytics 7772
Useful Resources on Social Media Listening & Monitoring 6621
Useful Resources on Twitter Analytics 5689

Blogging

TitleHits
Useful Resources on Blogging 10643
Useful Resources on Content Curation 7439
Useful Resources on Personal Branding 3046
Useful Resources on how to Create Great Content 21058
Useful Resources on where to Find Good Contents 5240
Useful Resources on where to Find Good Stock Photos 4362

By Industry

TitleHits
Social Media in Education 1867
Useful Resources on Social Media for Facility Managers 3560
Useful Resources on Social Media for Interior Designers 11613
Useful Resources on Social Media for Pet Stores 3640
Useful Resources on Social Media for Real Estate Agents 3560
Useful Resources on Social Media for Restaurants 10988
Useful Resources on Social Media in Airports and the Airline Industry 7795
Useful Resources on Social Media in Banks and the Financial Industry 99866
Useful Resources on Social Media in Construction Industry 16456
Useful Resources on Social Media in Higher Education 3626
Useful Resources on Social Media in Hotels 5455
Useful Resources on Social Media in Pharmaceutical Industry 8765
Useful Resources on Social Media in Retail Industry 6746
Useful Resources on Social Media in Telecommunications Industry 11657

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5918

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2679
Useful Resources on Presentation Tips 2760
Useful Resources on Prezi Tips 2798

Website

TitleHits
Useful Resources on A/B Testing 3761
Useful Resources on Cinemagraphs 3414
Useful Resources on Landing Page 6002
Useful Resources on Typography 3087
Useful Resources on Website Loading Speed 2857
Useful Resources on Website Tips and Techniques 4495
Useful Resources on Wordpress 4762

Google

TitleHits
Useful Resources on Google Analytics 19731
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 4207

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