My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7385
Social Media Power Influencers to Follow 4532
Useful Resources on Branding using Social Media 3507
Useful Resources on Browser Extensions for Social Media 1397
Useful Resources on Images for Social Media 1434
Useful Resources on Influencer Marketing 948
Useful Resources on Mobile for Social Media 4896
Useful Resources on Paid Social Media 3407
Useful Resources on Personal Branding 2124
Useful Resources on Setting up Social Media Team 5790
Useful Resources on Social Media Analytics 5836
Useful Resources on Social Media Automation 1833
Useful Resources on Social Media Automation Tools 2001
Useful Resources on Social Media Campaign 3070
Useful Resources on Social Media Landscape 6398
Useful Resources on Social Media Listening & Monitoring 4118
Useful Resources on Social Media Marketing 2142
Useful Resources on Social Media Measurement 3525
Useful Resources on Social Media Measurements & KPI 5136
Useful Resources on Social Media ROI 3598
Useful Resources on Social Media Statistics & Trends 7016
Useful Resources on Social Media Strategy 3946
Useful Resources on Social Media Tips and Techniques 7791
Useful Resources on Social Media Tools 4536
Useful Resources on Social Media in China 1322
Useful and Interesting Blogs on Social Media 1971

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3206
Useful Resources on Content Marketing for B2B 9558
Useful Resources on Crisis Management 3587
Useful Resources on Customer Engagement using Social Media 15992
Useful Resources on Enterprise Social Network 3641
Useful Resources on Gamification with Social Media 5607
Useful Resources on Knowledge Management using Social Media 3055
Useful Resources on Lead Generation using Social Media 5634
Useful Resources on Project Management using Social Media 4649
Useful Resources on Social Customer Care 3155
Useful Resources on Social Media for B2B 6323
Useful Resources on Social Selling 13162
Useful Resources on Using Social Media in Event Management 3886
Useful Resources on how to Humanize Your Brand 6934
Useful Resources on the Use of Social Media in Innovation 2435
Useful Resources on the use of social media in Crowdfunding 3592
Useful Resources on the use of social media in Crowdsourcing 5299

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1250
Useful Resources on B2B Lead Generation 3669
Useful Resources on Content Marketing for B2B 9558
Useful Resources on Social Media for B2B 6323

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1250
Useful Resources on B2C Content Hub 1147
Useful Resources on Blogging 8014
Useful Resources on Call-to-Action in Social Media 6339
Useful Resources on Content Curation 6276
Useful Resources on Content Hub 1387
Useful Resources on Content Marketing Audit 4113
Useful Resources on Content Marketing Campaign 2518
Useful Resources on Content Marketing Case Studies 1455
Useful Resources on Content Marketing Editorial Calendar 3959
Useful Resources on Content Marketing Measurements & KPI 4223
Useful Resources on Content Marketing ROI 3895
Useful Resources on Content Marketing Strategy 4930
Useful Resources on Content Marketing Tips & Techniques 25513
Useful Resources on Content Marketing Tools 5101
Useful Resources on Content Marketing for B2B 9558
Useful Resources on Content Marketing using Facebook 12457
Useful Resources on Content Marketing using Google+ 4209
Useful Resources on Content Marketing using Instagram 4482
Useful Resources on Content Marketing using Pinterest 22152
Useful Resources on Content Marketing using Twitter 4268
Useful Resources on Content Marketing using Vine 5400
Useful Resources on Content Promotion and Distribution 2840
Useful Resources on Copywriting 4586
Useful Resources on Creating Infographics 2731
Useful Resources on Creating and Marketing Viral Content 7108
Useful Resources on Creating eBooks 2713
Useful Resources on Email Marketing 2218
Useful Resources on Image Editing Tips and Techniques 1815
Useful Resources on Inbound Marketing 3586
Useful Resources on Marketing eBooks 2153
Useful Resources on Mobile Content Marketing 1279
Useful Resources on SEO Tips and Techniques 9167
Useful Resources on Search Engine Marketing 2246
Useful Resources on Storytelling 2771
Useful Resources on User Generated Contents 1897
Useful Resources on Video Marketing 2136
Useful Resources on Visual Content Marketing 3574
Useful Resources on Writing Good Headlines 4719
Useful Resources on how to Create Great Content 19515
Useful Resources on where to Find Good Contents 4289
Useful Resources on where to Find Good Stock Photos 3528

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12457
Useful Resources on Facebook Ads 3798
Useful Resources on Facebook Insights 2998
Useful Resources on Facebook Live 545
Useful Resources on Facebook Stories 455
Useful Resources on Facebook Tips and Techniques 8203
Useful Resources on How to Increase Facebook Likes 4871
Useful Resources on running successful Facebook Contests 4598

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4268
Useful Resources on How to Grow Your Twitter Followers 4369
Useful Resources on Twitter Ads 1810
Useful Resources on Twitter Analytics 4217
Useful Resources on Twitter Cards 2066
Useful Resources on Twitter Lists 1834
Useful Resources on Twitter Moments 918
Useful Resources on Twitter Tips and Techniques 12157
Useful Resources on Twitter Tools 4381
Useful Resources on running successful Twitter Contests 4103

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7128
Useful Resources on How to Write Good LinkedIn Summary 5046
Useful Resources on LinkedIn Ads 485
Useful Resources on LinkedIn Tips and Techniques 18008
Useful Resources on Linkedin Analytics 2643
Useful Resources on Linkedin Tools 2450

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22152
Useful Resources on Pinterest Analytics 2793
Useful Resources on Pinterest Tips and Techniques 6190
Useful Resources on Pinterest Tools 2402
Useful Resources on running successful Pinterest Contests 2903

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4209
Useful Resources on Google+ Analytics 2445
Useful Resources on Google+ Tips and Techniques 5325

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4482
Useful Resources on Instagram Ads 484
Useful Resources on Instagram Analytics 2763
Useful Resources on Instagram Stories 1028
Useful Resources on Instagram Tips and Techniques 13023
Useful Resources on Instagram Tools 1638

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4841

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5400
Useful Resources on Vine Tips and Techniques 2773

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3453

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6344

Quora

TitleHits
Useful Resources on Quora 1681

Misc

TitleHits
Useful Resources on IFTTT 2365
Useful Resources on MOOC 1822
Useful Resources on Siri 3711
Useful Resources on iPad 2038
Useful Resources on iPhone 2982

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4598
Useful Resources on running successful Pinterest Contests 2903
Useful Resources on running successful Twitter Contests 4103

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2998
Useful Resources on Google Analytics 5031
Useful Resources on Pinterest Analytics 2793
Useful Resources on Social Media Analytics 5836
Useful Resources on Social Media Listening & Monitoring 4118
Useful Resources on Twitter Analytics 4217

Blogging

TitleHits
Useful Resources on Blogging 8014
Useful Resources on Content Curation 6276
Useful Resources on Personal Branding 2124
Useful Resources on how to Create Great Content 19515
Useful Resources on where to Find Good Contents 4289
Useful Resources on where to Find Good Stock Photos 3528

By Industry

TitleHits
Social Media in Education 1116
Useful Resources on Social Media for Facility Managers 2943
Useful Resources on Social Media for Interior Designers 9746
Useful Resources on Social Media for Pet Stores 2793
Useful Resources on Social Media for Real Estate Agents 2612
Useful Resources on Social Media for Restaurants 9826
Useful Resources on Social Media in Airports and the Airline Industry 6869
Useful Resources on Social Media in Banks and the Financial Industry 11344
Useful Resources on Social Media in Construction Industry 15603
Useful Resources on Social Media in Higher Education 2837
Useful Resources on Social Media in Hotels 4422
Useful Resources on Social Media in Pharmaceutical Industry 7584
Useful Resources on Social Media in Retail Industry 5707
Useful Resources on Social Media in Telecommunications Industry 10556

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5025

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2015
Useful Resources on Presentation Tips 2022
Useful Resources on Prezi Tips 1989

Website

TitleHits
Useful Resources on A/B Testing 2686
Useful Resources on Cinemagraphs 2629
Useful Resources on Landing Page 3796
Useful Resources on Typography 2378
Useful Resources on Website Loading Speed 2087
Useful Resources on Website Tips and Techniques 3191
Useful Resources on Wordpress 3728

Google

TitleHits
Useful Resources on Google Analytics 5031
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2769

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