My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 9541
Social Media Power Influencers to Follow 6411
Useful Resources on Branding using Social Media 4811
Useful Resources on Browser Extensions for Social Media 3376
Useful Resources on Images for Social Media 3200
Useful Resources on Influencer Marketing 2153
Useful Resources on Mobile for Social Media 7458
Useful Resources on Paid Social Media 4897
Useful Resources on Personal Branding 3619
Useful Resources on Setting up Social Media Team 7857
Useful Resources on Social Media Analytics 8680
Useful Resources on Social Media Automation 3049
Useful Resources on Social Media Automation Tools 3391
Useful Resources on Social Media Campaign 4867
Useful Resources on Social Media Landscape 7765
Useful Resources on Social Media Listening & Monitoring 7215
Useful Resources on Social Media Marketing 3438
Useful Resources on Social Media Measurement 4744
Useful Resources on Social Media Measurements & KPI 7378
Useful Resources on Social Media ROI 5059
Useful Resources on Social Media Statistics & Trends 9382
Useful Resources on Social Media Strategy 5527
Useful Resources on Social Media Tips and Techniques 10038
Useful Resources on Social Media Tools 38870
Useful Resources on Social Media in China 2650
Useful and Interesting Blogs on Social Media 3354

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4463
Useful Resources on Content Marketing for B2B 13089
Useful Resources on Crisis Management 6035
Useful Resources on Customer Engagement using Social Media 17650
Useful Resources on Enterprise Social Network 4880
Useful Resources on Gamification with Social Media 7492
Useful Resources on Knowledge Management using Social Media 4234
Useful Resources on Lead Generation using Social Media 9039
Useful Resources on Project Management using Social Media 6038
Useful Resources on Social Customer Care 4480
Useful Resources on Social Media for B2B 8188
Useful Resources on Social Selling 14671
Useful Resources on Using Social Media in Event Management 5123
Useful Resources on how to Humanize Your Brand 8039
Useful Resources on the Use of Social Media in Innovation 3655
Useful Resources on the use of social media in Crowdfunding 4807
Useful Resources on the use of social media in Crowdsourcing 6732

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2382
Useful Resources on B2B Lead Generation 5081
Useful Resources on Content Marketing for B2B 13089
Useful Resources on Social Media for B2B 8188

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2382
Useful Resources on B2C Content Hub 2212
Useful Resources on Blogging 11598
Useful Resources on Call-to-Action in Social Media 7720
Useful Resources on Content Curation 8103
Useful Resources on Content Hub 2866
Useful Resources on Content Marketing Audit 6208
Useful Resources on Content Marketing Campaign 5710
Useful Resources on Content Marketing Case Studies 2742
Useful Resources on Content Marketing Editorial Calendar 97710
Useful Resources on Content Marketing Measurements & KPI 6204
Useful Resources on Content Marketing ROI 5801
Useful Resources on Content Marketing Strategy 6402
Useful Resources on Content Marketing Tips & Techniques 38003
Useful Resources on Content Marketing Tools 7550
Useful Resources on Content Marketing for B2B 13089
Useful Resources on Content Marketing using Facebook 13884
Useful Resources on Content Marketing using Google+ 5652
Useful Resources on Content Marketing using Instagram 5699
Useful Resources on Content Marketing using Pinterest 46695
Useful Resources on Content Marketing using Twitter 5424
Useful Resources on Content Marketing using Vine 6641
Useful Resources on Content Promotion and Distribution 5520
Useful Resources on Copywriting 6277
Useful Resources on Creating Infographics 4125
Useful Resources on Creating and Marketing Viral Content 8949
Useful Resources on Creating eBooks 3996
Useful Resources on Email Marketing 3846
Useful Resources on Image Editing Tips and Techniques 2967
Useful Resources on Inbound Marketing 5878
Useful Resources on Marketing eBooks 3386
Useful Resources on Mobile Content Marketing 2528
Useful Resources on SEO Tips and Techniques 45781
Useful Resources on Search Engine Marketing 3332
Useful Resources on Storytelling 4298
Useful Resources on User Generated Contents 4111
Useful Resources on Video Marketing 3750
Useful Resources on Visual Content Marketing 7526
Useful Resources on Writing Good Headlines 6380
Useful Resources on how to Create Great Content 22105
Useful Resources on where to Find Good Contents 5767
Useful Resources on where to Find Good Stock Photos 4890

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 13884
Useful Resources on Facebook Ads 5801
Useful Resources on Facebook Insights 4533
Useful Resources on Facebook Live 1776
Useful Resources on Facebook Stories 1620
Useful Resources on Facebook Tips and Techniques 11738
Useful Resources on How to Increase Facebook Likes 150152
Useful Resources on running successful Facebook Contests 6175

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5424
Useful Resources on How to Grow Your Twitter Followers 5556
Useful Resources on Twitter Ads 3014
Useful Resources on Twitter Analytics 6319
Useful Resources on Twitter Cards 3885
Useful Resources on Twitter Lists 3230
Useful Resources on Twitter Moments 2578
Useful Resources on Twitter Tips and Techniques 15417
Useful Resources on Twitter Tools 6068
Useful Resources on running successful Twitter Contests 5370

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 10022
Useful Resources on How to Write Good LinkedIn Summary 6571
Useful Resources on LinkedIn Ads 1793
Useful Resources on LinkedIn Tips and Techniques 22522
Useful Resources on Linkedin Analytics 3843
Useful Resources on Linkedin Tools 3773

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 46695
Useful Resources on Pinterest Analytics 4002
Useful Resources on Pinterest Tips and Techniques 20191
Useful Resources on Pinterest Tools 3463
Useful Resources on running successful Pinterest Contests 3983

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 5652
Useful Resources on Google+ Analytics 4236
Useful Resources on Google+ Tips and Techniques 6826

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 5699
Useful Resources on Instagram Ads 1559
Useful Resources on Instagram Analytics 4172
Useful Resources on Instagram Stories 3131
Useful Resources on Instagram Tips and Techniques 17769
Useful Resources on Instagram Tools 3122

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 6506

Vine

TitleHits
Useful Resources on Content Marketing using Vine 6641
Useful Resources on Vine Tips and Techniques 4156

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 4819

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 8009

Quora

TitleHits
Useful Resources on Quora 3474

Misc

TitleHits
Useful Resources on IFTTT 3849
Useful Resources on MOOC 3163
Useful Resources on Siri 4971
Useful Resources on iPad 3289
Useful Resources on iPhone 4170

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 6175
Useful Resources on running successful Pinterest Contests 3983
Useful Resources on running successful Twitter Contests 5370

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4533
Useful Resources on Google Analytics 22846
Useful Resources on Pinterest Analytics 4002
Useful Resources on Social Media Analytics 8680
Useful Resources on Social Media Listening & Monitoring 7215
Useful Resources on Twitter Analytics 6319

Blogging

TitleHits
Useful Resources on Blogging 11598
Useful Resources on Content Curation 8103
Useful Resources on Personal Branding 3619
Useful Resources on how to Create Great Content 22105
Useful Resources on where to Find Good Contents 5767
Useful Resources on where to Find Good Stock Photos 4890

By Industry

TitleHits
Social Media in Education 2307
Useful Resources on Social Media for Facility Managers 4041
Useful Resources on Social Media for Interior Designers 12373
Useful Resources on Social Media for Pet Stores 4124
Useful Resources on Social Media for Real Estate Agents 4071
Useful Resources on Social Media for Restaurants 11678
Useful Resources on Social Media in Airports and the Airline Industry 8319
Useful Resources on Social Media in Banks and the Financial Industry 113049
Useful Resources on Social Media in Construction Industry 17027
Useful Resources on Social Media in Higher Education 4075
Useful Resources on Social Media in Hotels 5972
Useful Resources on Social Media in Pharmaceutical Industry 9406
Useful Resources on Social Media in Retail Industry 7273
Useful Resources on Social Media in Telecommunications Industry 12138

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6404

Presentations

TitleHits
Useful Resources on Powerpoint Tips 3079
Useful Resources on Presentation Tips 3180
Useful Resources on Prezi Tips 3248

Website

TitleHits
Useful Resources on A/B Testing 4451
Useful Resources on Cinemagraphs 3909
Useful Resources on Landing Page 6921
Useful Resources on Typography 3478
Useful Resources on Website Loading Speed 3367
Useful Resources on Website Tips and Techniques 5097
Useful Resources on Wordpress 5307

Google

TitleHits
Useful Resources on Google Analytics 22846
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 4910

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