My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 6330
Social Media Power Influencers to Follow 3710
Useful Resources on Branding using Social Media 2886
Useful Resources on Browser Extensions for Social Media 915
Useful Resources on Influencer Marketing 555
Useful Resources on Mobile for Social Media 3759
Useful Resources on Paid Social Media 2795
Useful Resources on Personal Branding 1559
Useful Resources on Setting up Social Media Team 4973
Useful Resources on Social Media Analytics 4822
Useful Resources on Social Media Automation 1459
Useful Resources on Social Media Automation Tools 1549
Useful Resources on Social Media Campaign 2456
Useful Resources on Social Media Landscape 5760
Useful Resources on Social Media Listening & Monitoring 3273
Useful Resources on Social Media Marketing 1721
Useful Resources on Social Media Measurement 3005
Useful Resources on Social Media Measurements & KPI 3912
Useful Resources on Social Media ROI 2920
Useful Resources on Social Media Statistics & Trends 6350
Useful Resources on Social Media Strategy 3460
Useful Resources on Social Media Tips and Techniques 5315
Useful Resources on Social Media Tools 3593
Useful Resources on Social Media in China 881
Useful and Interesting Blogs on Social Media 1493

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 2779
Useful Resources on Content Marketing for B2B 8183
Useful Resources on Crisis Management 3133
Useful Resources on Customer Engagement using Social Media 15096
Useful Resources on Enterprise Social Network 3095
Useful Resources on Gamification with Social Media 5023
Useful Resources on Knowledge Management using Social Media 2672
Useful Resources on Lead Generation using Social Media 4614
Useful Resources on Project Management using Social Media 4137
Useful Resources on Social Customer Care 2584
Useful Resources on Social Media for B2B 5180
Useful Resources on Social Selling 12562
Useful Resources on Using Social Media in Event Management 3323
Useful Resources on how to Humanize Your Brand 6583
Useful Resources on the Use of Social Media in Innovation 2027
Useful Resources on the use of social media in Crowdfunding 3215
Useful Resources on the use of social media in Crowdsourcing 4713

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 886
Useful Resources on B2B Lead Generation 3092
Useful Resources on Content Marketing for B2B 8183
Useful Resources on Social Media for B2B 5180

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 886
Useful Resources on B2C Content Hub 831
Useful Resources on Blogging 6661
Useful Resources on Call-to-Action in Social Media 5756
Useful Resources on Content Curation 5615
Useful Resources on Content Hub 946
Useful Resources on Content Marketing Audit 3360
Useful Resources on Content Marketing Campaign 1534
Useful Resources on Content Marketing Case Studies 970
Useful Resources on Content Marketing Editorial Calendar 2892
Useful Resources on Content Marketing Measurements & KPI 3472
Useful Resources on Content Marketing ROI 2956
Useful Resources on Content Marketing Strategy 4324
Useful Resources on Content Marketing Tips & Techniques 18779
Useful Resources on Content Marketing Tools 3913
Useful Resources on Content Marketing for B2B 8183
Useful Resources on Content Marketing using Facebook 11956
Useful Resources on Content Marketing using Google+ 3663
Useful Resources on Content Marketing using Instagram 3971
Useful Resources on Content Marketing using Pinterest 18270
Useful Resources on Content Marketing using Twitter 3834
Useful Resources on Content Marketing using Vine 4904
Useful Resources on Content Promotion and Distribution 1835
Useful Resources on Copywriting 3714
Useful Resources on Creating Infographics 2229
Useful Resources on Creating and Marketing Viral Content 6316
Useful Resources on Creating eBooks 2325
Useful Resources on Email Marketing 1621
Useful Resources on Image Editing Tips and Techniques 1368
Useful Resources on Inbound Marketing 2881
Useful Resources on Marketing eBooks 1735
Useful Resources on Mobile Content Marketing 849
Useful Resources on SEO Tips and Techniques 6415
Useful Resources on Search Engine Marketing 1924
Useful Resources on Storytelling 2169
Useful Resources on User Generated Contents 1164
Useful Resources on Video Marketing 1439
Useful Resources on Visual Content Marketing 2558
Useful Resources on Writing Good Headlines 3801
Useful Resources on how to Create Great Content 17929
Useful Resources on where to Find Good Contents 3685
Useful Resources on where to Find Good Stock Photos 2961

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 11956
Useful Resources on Facebook Ads 3067
Useful Resources on Facebook Insights 2393
Useful Resources on Facebook Live 166
Useful Resources on Facebook Stories 124
Useful Resources on Facebook Tips and Techniques 6840
Useful Resources on How to Increase Facebook Likes 4302
Useful Resources on running successful Facebook Contests 4078

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 3834
Useful Resources on How to Grow Your Twitter Followers 3988
Useful Resources on Twitter Ads 1402
Useful Resources on Twitter Analytics 3393
Useful Resources on Twitter Cards 1570
Useful Resources on Twitter Lists 1351
Useful Resources on Twitter Moments 476
Useful Resources on Twitter Tips and Techniques 9327
Useful Resources on Twitter Tools 3848
Useful Resources on running successful Twitter Contests 3631

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 5851
Useful Resources on How to Write Good LinkedIn Summary 4603
Useful Resources on LinkedIn Ads 135
Useful Resources on LinkedIn Tips and Techniques 16167
Useful Resources on Linkedin Analytics 2252
Useful Resources on Linkedin Tools 1934

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 18270
Useful Resources on Pinterest Analytics 2286
Useful Resources on Pinterest Tips and Techniques 5283
Useful Resources on Pinterest Tools 2056
Useful Resources on running successful Pinterest Contests 2455

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 3663
Useful Resources on Google+ Analytics 1904
Useful Resources on Google+ Tips and Techniques 4756

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 3971
Useful Resources on Instagram Ads 151
Useful Resources on Instagram Analytics 2314
Useful Resources on Instagram Stories 182
Useful Resources on Instagram Tips and Techniques 10970
Useful Resources on Instagram Tools 1214

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4215

Vine

TitleHits
Useful Resources on Content Marketing using Vine 4904
Useful Resources on Vine Tips and Techniques 2379

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 2965

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 5571

Quora

TitleHits
Useful Resources on Quora 1152

Misc

TitleHits
Useful Resources on IFTTT 1962
Useful Resources on MOOC 1349
Useful Resources on Siri 3284
Useful Resources on iPad 1649
Useful Resources on iPhone 2575

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4078
Useful Resources on running successful Pinterest Contests 2455
Useful Resources on running successful Twitter Contests 3631

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2393
Useful Resources on Google Analytics 3858
Useful Resources on Pinterest Analytics 2286
Useful Resources on Social Media Analytics 4822
Useful Resources on Social Media Listening & Monitoring 3273
Useful Resources on Twitter Analytics 3393

Blogging

TitleHits
Useful Resources on Blogging 6661
Useful Resources on Content Curation 5615
Useful Resources on Personal Branding 1559
Useful Resources on how to Create Great Content 17929
Useful Resources on where to Find Good Contents 3685
Useful Resources on where to Find Good Stock Photos 2961

By Industry

TitleHits
Social Media in Education 797
Useful Resources on Social Media for Facility Managers 2574
Useful Resources on Social Media for Interior Designers 8788
Useful Resources on Social Media for Pet Stores 2439
Useful Resources on Social Media for Real Estate Agents 2156
Useful Resources on Social Media for Restaurants 9078
Useful Resources on Social Media in Airports and the Airline Industry 6199
Useful Resources on Social Media in Banks and the Financial Industry 8054
Useful Resources on Social Media in Construction Industry 14980
Useful Resources on Social Media in Higher Education 2350
Useful Resources on Social Media in Hotels 3894
Useful Resources on Social Media in Pharmaceutical Industry 6990
Useful Resources on Social Media in Retail Industry 5097
Useful Resources on Social Media in Telecommunications Industry 9731

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4438

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1671
Useful Resources on Presentation Tips 1623
Useful Resources on Prezi Tips 1683

Website

TitleHits
Useful Resources on A/B Testing 2132
Useful Resources on Cinemagraphs 2164
Useful Resources on Landing Page 2978
Useful Resources on Typography 1996
Useful Resources on Website Loading Speed 1687
Useful Resources on Website Tips and Techniques 2484
Useful Resources on Wordpress 2258

Google

TitleHits
Useful Resources on Google Analytics 3858
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 1844

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