My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7080
Social Media Power Influencers to Follow 4264
Useful Resources on Branding using Social Media 3311
Useful Resources on Browser Extensions for Social Media 1251
Useful Resources on Images for Social Media 1159
Useful Resources on Influencer Marketing 844
Useful Resources on Mobile for Social Media 4463
Useful Resources on Paid Social Media 3264
Useful Resources on Personal Branding 1980
Useful Resources on Setting up Social Media Team 5529
Useful Resources on Social Media Analytics 5440
Useful Resources on Social Media Automation 1741
Useful Resources on Social Media Automation Tools 1903
Useful Resources on Social Media Campaign 2890
Useful Resources on Social Media Landscape 6206
Useful Resources on Social Media Listening & Monitoring 3792
Useful Resources on Social Media Marketing 2054
Useful Resources on Social Media Measurement 3370
Useful Resources on Social Media Measurements & KPI 4634
Useful Resources on Social Media ROI 3387
Useful Resources on Social Media Statistics & Trends 6877
Useful Resources on Social Media Strategy 3826
Useful Resources on Social Media Tips and Techniques 7275
Useful Resources on Social Media Tools 4172
Useful Resources on Social Media in China 1220
Useful and Interesting Blogs on Social Media 1835

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3101
Useful Resources on Content Marketing for B2B 8972
Useful Resources on Crisis Management 3461
Useful Resources on Customer Engagement using Social Media 15660
Useful Resources on Enterprise Social Network 3496
Useful Resources on Gamification with Social Media 5422
Useful Resources on Knowledge Management using Social Media 2960
Useful Resources on Lead Generation using Social Media 5319
Useful Resources on Project Management using Social Media 4505
Useful Resources on Social Customer Care 3000
Useful Resources on Social Media for B2B 5955
Useful Resources on Social Selling 13024
Useful Resources on Using Social Media in Event Management 3722
Useful Resources on how to Humanize Your Brand 6858
Useful Resources on the Use of Social Media in Innovation 2348
Useful Resources on the use of social media in Crowdfunding 3513
Useful Resources on the use of social media in Crowdsourcing 5120

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1168
Useful Resources on B2B Lead Generation 3523
Useful Resources on Content Marketing for B2B 8972
Useful Resources on Social Media for B2B 5955

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1168
Useful Resources on B2C Content Hub 1078
Useful Resources on Blogging 7517
Useful Resources on Call-to-Action in Social Media 6168
Useful Resources on Content Curation 6057
Useful Resources on Content Hub 1266
Useful Resources on Content Marketing Audit 3828
Useful Resources on Content Marketing Campaign 2106
Useful Resources on Content Marketing Case Studies 1324
Useful Resources on Content Marketing Editorial Calendar 3399
Useful Resources on Content Marketing Measurements & KPI 4002
Useful Resources on Content Marketing ROI 3564
Useful Resources on Content Marketing Strategy 4752
Useful Resources on Content Marketing Tips & Techniques 23510
Useful Resources on Content Marketing Tools 4642
Useful Resources on Content Marketing for B2B 8972
Useful Resources on Content Marketing using Facebook 12333
Useful Resources on Content Marketing using Google+ 4062
Useful Resources on Content Marketing using Instagram 4332
Useful Resources on Content Marketing using Pinterest 21569
Useful Resources on Content Marketing using Twitter 4148
Useful Resources on Content Marketing using Vine 5263
Useful Resources on Content Promotion and Distribution 2393
Useful Resources on Copywriting 4311
Useful Resources on Creating Infographics 2620
Useful Resources on Creating and Marketing Viral Content 6848
Useful Resources on Creating eBooks 2620
Useful Resources on Email Marketing 2066
Useful Resources on Image Editing Tips and Techniques 1723
Useful Resources on Inbound Marketing 3423
Useful Resources on Marketing eBooks 2050
Useful Resources on Mobile Content Marketing 1147
Useful Resources on SEO Tips and Techniques 7987
Useful Resources on Search Engine Marketing 2178
Useful Resources on Storytelling 2528
Useful Resources on User Generated Contents 1615
Useful Resources on Video Marketing 1972
Useful Resources on Visual Content Marketing 3075
Useful Resources on Writing Good Headlines 4439
Useful Resources on how to Create Great Content 18967
Useful Resources on where to Find Good Contents 4099
Useful Resources on where to Find Good Stock Photos 3353

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12333
Useful Resources on Facebook Ads 3586
Useful Resources on Facebook Insights 2787
Useful Resources on Facebook Live 421
Useful Resources on Facebook Stories 362
Useful Resources on Facebook Tips and Techniques 7656
Useful Resources on How to Increase Facebook Likes 4678
Useful Resources on running successful Facebook Contests 4421

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4148
Useful Resources on How to Grow Your Twitter Followers 4266
Useful Resources on Twitter Ads 1715
Useful Resources on Twitter Analytics 4079
Useful Resources on Twitter Cards 1943
Useful Resources on Twitter Lists 1693
Useful Resources on Twitter Moments 787
Useful Resources on Twitter Tips and Techniques 10888
Useful Resources on Twitter Tools 4231
Useful Resources on running successful Twitter Contests 3976

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 6692
Useful Resources on How to Write Good LinkedIn Summary 4915
Useful Resources on LinkedIn Ads 360
Useful Resources on LinkedIn Tips and Techniques 17354
Useful Resources on Linkedin Analytics 2544
Useful Resources on Linkedin Tools 2326

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 21569
Useful Resources on Pinterest Analytics 2639
Useful Resources on Pinterest Tips and Techniques 5900
Useful Resources on Pinterest Tools 2334
Useful Resources on running successful Pinterest Contests 2751

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4062
Useful Resources on Google+ Analytics 2260
Useful Resources on Google+ Tips and Techniques 5194

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4332
Useful Resources on Instagram Ads 383
Useful Resources on Instagram Analytics 2646
Useful Resources on Instagram Stories 672
Useful Resources on Instagram Tips and Techniques 12191
Useful Resources on Instagram Tools 1523

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4656

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5263
Useful Resources on Vine Tips and Techniques 2685

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3324

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6103

Quora

TitleHits
Useful Resources on Quora 1535

Misc

TitleHits
Useful Resources on IFTTT 2264
Useful Resources on MOOC 1678
Useful Resources on Siri 3598
Useful Resources on iPad 1926
Useful Resources on iPhone 2871

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4421
Useful Resources on running successful Pinterest Contests 2751
Useful Resources on running successful Twitter Contests 3976

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2787
Useful Resources on Google Analytics 4565
Useful Resources on Pinterest Analytics 2639
Useful Resources on Social Media Analytics 5440
Useful Resources on Social Media Listening & Monitoring 3792
Useful Resources on Twitter Analytics 4079

Blogging

TitleHits
Useful Resources on Blogging 7517
Useful Resources on Content Curation 6057
Useful Resources on Personal Branding 1980
Useful Resources on how to Create Great Content 18967
Useful Resources on where to Find Good Contents 4099
Useful Resources on where to Find Good Stock Photos 3353

By Industry

TitleHits
Social Media in Education 1038
Useful Resources on Social Media for Facility Managers 2863
Useful Resources on Social Media for Interior Designers 9449
Useful Resources on Social Media for Pet Stores 2717
Useful Resources on Social Media for Real Estate Agents 2501
Useful Resources on Social Media for Restaurants 9585
Useful Resources on Social Media in Airports and the Airline Industry 6629
Useful Resources on Social Media in Banks and the Financial Industry 8865
Useful Resources on Social Media in Construction Industry 15423
Useful Resources on Social Media in Higher Education 2707
Useful Resources on Social Media in Hotels 4287
Useful Resources on Social Media in Pharmaceutical Industry 7388
Useful Resources on Social Media in Retail Industry 5525
Useful Resources on Social Media in Telecommunications Industry 10263

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4877

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1939
Useful Resources on Presentation Tips 1918
Useful Resources on Prezi Tips 1917

Website

TitleHits
Useful Resources on A/B Testing 2540
Useful Resources on Cinemagraphs 2501
Useful Resources on Landing Page 3433
Useful Resources on Typography 2294
Useful Resources on Website Loading Speed 1990
Useful Resources on Website Tips and Techniques 3029
Useful Resources on Wordpress 3484

Google

TitleHits
Useful Resources on Google Analytics 4565
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2458

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