My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 6399
Social Media Power Influencers to Follow 3762
Useful Resources on Branding using Social Media 2923
Useful Resources on Browser Extensions for Social Media 951
Useful Resources on Images for Social Media 710
Useful Resources on Influencer Marketing 572
Useful Resources on Mobile for Social Media 3823
Useful Resources on Paid Social Media 2827
Useful Resources on Personal Branding 1584
Useful Resources on Setting up Social Media Team 5041
Useful Resources on Social Media Analytics 4883
Useful Resources on Social Media Automation 1480
Useful Resources on Social Media Automation Tools 1572
Useful Resources on Social Media Campaign 2494
Useful Resources on Social Media Landscape 5793
Useful Resources on Social Media Listening & Monitoring 3300
Useful Resources on Social Media Marketing 1750
Useful Resources on Social Media Measurement 3033
Useful Resources on Social Media Measurements & KPI 4046
Useful Resources on Social Media ROI 2948
Useful Resources on Social Media Statistics & Trends 6437
Useful Resources on Social Media Strategy 3487
Useful Resources on Social Media Tips and Techniques 5404
Useful Resources on Social Media Tools 3634
Useful Resources on Social Media in China 905
Useful and Interesting Blogs on Social Media 1517

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 2801
Useful Resources on Content Marketing for B2B 8242
Useful Resources on Crisis Management 3159
Useful Resources on Customer Engagement using Social Media 15146
Useful Resources on Enterprise Social Network 3120
Useful Resources on Gamification with Social Media 5055
Useful Resources on Knowledge Management using Social Media 2693
Useful Resources on Lead Generation using Social Media 4686
Useful Resources on Project Management using Social Media 4166
Useful Resources on Social Customer Care 2613
Useful Resources on Social Media for B2B 5245
Useful Resources on Social Selling 12599
Useful Resources on Using Social Media in Event Management 3357
Useful Resources on how to Humanize Your Brand 6606
Useful Resources on the Use of Social Media in Innovation 2051
Useful Resources on the use of social media in Crowdfunding 3230
Useful Resources on the use of social media in Crowdsourcing 4744

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 908
Useful Resources on B2B Lead Generation 3117
Useful Resources on Content Marketing for B2B 8242
Useful Resources on Social Media for B2B 5245

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 908
Useful Resources on B2C Content Hub 848
Useful Resources on Blogging 6731
Useful Resources on Call-to-Action in Social Media 5794
Useful Resources on Content Curation 5649
Useful Resources on Content Hub 974
Useful Resources on Content Marketing Audit 3391
Useful Resources on Content Marketing Campaign 1582
Useful Resources on Content Marketing Case Studies 995
Useful Resources on Content Marketing Editorial Calendar 2933
Useful Resources on Content Marketing Measurements & KPI 3514
Useful Resources on Content Marketing ROI 3005
Useful Resources on Content Marketing Strategy 4357
Useful Resources on Content Marketing Tips & Techniques 19258
Useful Resources on Content Marketing Tools 3967
Useful Resources on Content Marketing for B2B 8242
Useful Resources on Content Marketing using Facebook 11984
Useful Resources on Content Marketing using Google+ 3693
Useful Resources on Content Marketing using Instagram 3997
Useful Resources on Content Marketing using Pinterest 19460
Useful Resources on Content Marketing using Twitter 3858
Useful Resources on Content Marketing using Vine 4930
Useful Resources on Content Promotion and Distribution 1867
Useful Resources on Copywriting 3760
Useful Resources on Creating Infographics 2259
Useful Resources on Creating and Marketing Viral Content 6365
Useful Resources on Creating eBooks 2342
Useful Resources on Email Marketing 1663
Useful Resources on Image Editing Tips and Techniques 1393
Useful Resources on Inbound Marketing 2931
Useful Resources on Marketing eBooks 1754
Useful Resources on Mobile Content Marketing 868
Useful Resources on SEO Tips and Techniques 6541
Useful Resources on Search Engine Marketing 1938
Useful Resources on Storytelling 2198
Useful Resources on User Generated Contents 1185
Useful Resources on Video Marketing 1500
Useful Resources on Visual Content Marketing 2582
Useful Resources on Writing Good Headlines 3871
Useful Resources on how to Create Great Content 18022
Useful Resources on where to Find Good Contents 3725
Useful Resources on where to Find Good Stock Photos 2989

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 11984
Useful Resources on Facebook Ads 3112
Useful Resources on Facebook Insights 2419
Useful Resources on Facebook Live 181
Useful Resources on Facebook Stories 131
Useful Resources on Facebook Tips and Techniques 6900
Useful Resources on How to Increase Facebook Likes 4339
Useful Resources on running successful Facebook Contests 4107

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 3858
Useful Resources on How to Grow Your Twitter Followers 4013
Useful Resources on Twitter Ads 1427
Useful Resources on Twitter Analytics 3510
Useful Resources on Twitter Cards 1594
Useful Resources on Twitter Lists 1375
Useful Resources on Twitter Moments 494
Useful Resources on Twitter Tips and Techniques 9466
Useful Resources on Twitter Tools 3875
Useful Resources on running successful Twitter Contests 3659

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 5941
Useful Resources on How to Write Good LinkedIn Summary 4627
Useful Resources on LinkedIn Ads 142
Useful Resources on LinkedIn Tips and Techniques 16269
Useful Resources on Linkedin Analytics 2273
Useful Resources on Linkedin Tools 1974

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 19460
Useful Resources on Pinterest Analytics 2311
Useful Resources on Pinterest Tips and Techniques 5339
Useful Resources on Pinterest Tools 2072
Useful Resources on running successful Pinterest Contests 2478

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 3693
Useful Resources on Google+ Analytics 1931
Useful Resources on Google+ Tips and Techniques 4786

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 3997
Useful Resources on Instagram Ads 160
Useful Resources on Instagram Analytics 2334
Useful Resources on Instagram Stories 203
Useful Resources on Instagram Tips and Techniques 11099
Useful Resources on Instagram Tools 1239

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4249

Vine

TitleHits
Useful Resources on Content Marketing using Vine 4930
Useful Resources on Vine Tips and Techniques 2400

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 2992

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 5621

Quora

TitleHits
Useful Resources on Quora 1181

Misc

TitleHits
Useful Resources on IFTTT 1988
Useful Resources on MOOC 1375
Useful Resources on Siri 3305
Useful Resources on iPad 1666
Useful Resources on iPhone 2597

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4107
Useful Resources on running successful Pinterest Contests 2478
Useful Resources on running successful Twitter Contests 3659

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2419
Useful Resources on Google Analytics 3906
Useful Resources on Pinterest Analytics 2311
Useful Resources on Social Media Analytics 4883
Useful Resources on Social Media Listening & Monitoring 3300
Useful Resources on Twitter Analytics 3510

Blogging

TitleHits
Useful Resources on Blogging 6731
Useful Resources on Content Curation 5649
Useful Resources on Personal Branding 1584
Useful Resources on how to Create Great Content 18022
Useful Resources on where to Find Good Contents 3725
Useful Resources on where to Find Good Stock Photos 2989

By Industry

TitleHits
Social Media in Education 815
Useful Resources on Social Media for Facility Managers 2595
Useful Resources on Social Media for Interior Designers 8835
Useful Resources on Social Media for Pet Stores 2460
Useful Resources on Social Media for Real Estate Agents 2182
Useful Resources on Social Media for Restaurants 9116
Useful Resources on Social Media in Airports and the Airline Industry 6245
Useful Resources on Social Media in Banks and the Financial Industry 8359
Useful Resources on Social Media in Construction Industry 15024
Useful Resources on Social Media in Higher Education 2380
Useful Resources on Social Media in Hotels 3921
Useful Resources on Social Media in Pharmaceutical Industry 7025
Useful Resources on Social Media in Retail Industry 5126
Useful Resources on Social Media in Telecommunications Industry 9786

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4469

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1690
Useful Resources on Presentation Tips 1642
Useful Resources on Prezi Tips 1703

Website

TitleHits
Useful Resources on A/B Testing 2160
Useful Resources on Cinemagraphs 2183
Useful Resources on Landing Page 3010
Useful Resources on Typography 2015
Useful Resources on Website Loading Speed 1717
Useful Resources on Website Tips and Techniques 2520
Useful Resources on Wordpress 2381

Google

TitleHits
Useful Resources on Google Analytics 3906
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 1900

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