My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7285
Social Media Power Influencers to Follow 4478
Useful Resources on Branding using Social Media 3446
Useful Resources on Browser Extensions for Social Media 1328
Useful Resources on Images for Social Media 1362
Useful Resources on Influencer Marketing 914
Useful Resources on Mobile for Social Media 4777
Useful Resources on Paid Social Media 3370
Useful Resources on Personal Branding 2080
Useful Resources on Setting up Social Media Team 5725
Useful Resources on Social Media Analytics 5697
Useful Resources on Social Media Automation 1802
Useful Resources on Social Media Automation Tools 1974
Useful Resources on Social Media Campaign 3014
Useful Resources on Social Media Landscape 6342
Useful Resources on Social Media Listening & Monitoring 4014
Useful Resources on Social Media Marketing 2114
Useful Resources on Social Media Measurement 3480
Useful Resources on Social Media Measurements & KPI 4978
Useful Resources on Social Media ROI 3536
Useful Resources on Social Media Statistics & Trends 6973
Useful Resources on Social Media Strategy 3913
Useful Resources on Social Media Tips and Techniques 7626
Useful Resources on Social Media Tools 4415
Useful Resources on Social Media in China 1294
Useful and Interesting Blogs on Social Media 1933

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3176
Useful Resources on Content Marketing for B2B 9365
Useful Resources on Crisis Management 3544
Useful Resources on Customer Engagement using Social Media 15892
Useful Resources on Enterprise Social Network 3595
Useful Resources on Gamification with Social Media 5554
Useful Resources on Knowledge Management using Social Media 3023
Useful Resources on Lead Generation using Social Media 5529
Useful Resources on Project Management using Social Media 4606
Useful Resources on Social Customer Care 3105
Useful Resources on Social Media for B2B 6203
Useful Resources on Social Selling 13127
Useful Resources on Using Social Media in Event Management 3843
Useful Resources on how to Humanize Your Brand 6912
Useful Resources on the Use of Social Media in Innovation 2412
Useful Resources on the use of social media in Crowdfunding 3570
Useful Resources on the use of social media in Crowdsourcing 5242

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1227
Useful Resources on B2B Lead Generation 3630
Useful Resources on Content Marketing for B2B 9365
Useful Resources on Social Media for B2B 6203

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1227
Useful Resources on B2C Content Hub 1128
Useful Resources on Blogging 7782
Useful Resources on Call-to-Action in Social Media 6282
Useful Resources on Content Curation 6201
Useful Resources on Content Hub 1348
Useful Resources on Content Marketing Audit 4014
Useful Resources on Content Marketing Campaign 2359
Useful Resources on Content Marketing Case Studies 1425
Useful Resources on Content Marketing Editorial Calendar 3725
Useful Resources on Content Marketing Measurements & KPI 4160
Useful Resources on Content Marketing ROI 3794
Useful Resources on Content Marketing Strategy 4867
Useful Resources on Content Marketing Tips & Techniques 24779
Useful Resources on Content Marketing Tools 4974
Useful Resources on Content Marketing for B2B 9365
Useful Resources on Content Marketing using Facebook 12420
Useful Resources on Content Marketing using Google+ 4169
Useful Resources on Content Marketing using Instagram 4441
Useful Resources on Content Marketing using Pinterest 21889
Useful Resources on Content Marketing using Twitter 4236
Useful Resources on Content Marketing using Vine 5367
Useful Resources on Content Promotion and Distribution 2686
Useful Resources on Copywriting 4507
Useful Resources on Creating Infographics 2696
Useful Resources on Creating and Marketing Viral Content 7038
Useful Resources on Creating eBooks 2687
Useful Resources on Email Marketing 2159
Useful Resources on Image Editing Tips and Techniques 1791
Useful Resources on Inbound Marketing 3539
Useful Resources on Marketing eBooks 2129
Useful Resources on Mobile Content Marketing 1246
Useful Resources on SEO Tips and Techniques 8752
Useful Resources on Search Engine Marketing 2226
Useful Resources on Storytelling 2678
Useful Resources on User Generated Contents 1809
Useful Resources on Video Marketing 2076
Useful Resources on Visual Content Marketing 3345
Useful Resources on Writing Good Headlines 4630
Useful Resources on how to Create Great Content 19330
Useful Resources on where to Find Good Contents 4223
Useful Resources on where to Find Good Stock Photos 3486

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12420
Useful Resources on Facebook Ads 3717
Useful Resources on Facebook Insights 2906
Useful Resources on Facebook Live 492
Useful Resources on Facebook Stories 430
Useful Resources on Facebook Tips and Techniques 8023
Useful Resources on How to Increase Facebook Likes 4752
Useful Resources on running successful Facebook Contests 4547

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4236
Useful Resources on How to Grow Your Twitter Followers 4340
Useful Resources on Twitter Ads 1780
Useful Resources on Twitter Analytics 4174
Useful Resources on Twitter Cards 2032
Useful Resources on Twitter Lists 1798
Useful Resources on Twitter Moments 862
Useful Resources on Twitter Tips and Techniques 11824
Useful Resources on Twitter Tools 4337
Useful Resources on running successful Twitter Contests 4069

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 6969
Useful Resources on How to Write Good LinkedIn Summary 4999
Useful Resources on LinkedIn Ads 457
Useful Resources on LinkedIn Tips and Techniques 17803
Useful Resources on Linkedin Analytics 2618
Useful Resources on Linkedin Tools 2395

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 21889
Useful Resources on Pinterest Analytics 2750
Useful Resources on Pinterest Tips and Techniques 6091
Useful Resources on Pinterest Tools 2381
Useful Resources on running successful Pinterest Contests 2862

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4169
Useful Resources on Google+ Analytics 2350
Useful Resources on Google+ Tips and Techniques 5278

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4441
Useful Resources on Instagram Ads 461
Useful Resources on Instagram Analytics 2721
Useful Resources on Instagram Stories 912
Useful Resources on Instagram Tips and Techniques 12715
Useful Resources on Instagram Tools 1583

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4784

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5367
Useful Resources on Vine Tips and Techniques 2744

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3415

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6266

Quora

TitleHits
Useful Resources on Quora 1647

Misc

TitleHits
Useful Resources on IFTTT 2334
Useful Resources on MOOC 1782
Useful Resources on Siri 3678
Useful Resources on iPad 2005
Useful Resources on iPhone 2946

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4547
Useful Resources on running successful Pinterest Contests 2862
Useful Resources on running successful Twitter Contests 4069

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2906
Useful Resources on Google Analytics 4821
Useful Resources on Pinterest Analytics 2750
Useful Resources on Social Media Analytics 5697
Useful Resources on Social Media Listening & Monitoring 4014
Useful Resources on Twitter Analytics 4174

Blogging

TitleHits
Useful Resources on Blogging 7782
Useful Resources on Content Curation 6201
Useful Resources on Personal Branding 2080
Useful Resources on how to Create Great Content 19330
Useful Resources on where to Find Good Contents 4223
Useful Resources on where to Find Good Stock Photos 3486

By Industry

TitleHits
Social Media in Education 1094
Useful Resources on Social Media for Facility Managers 2918
Useful Resources on Social Media for Interior Designers 9616
Useful Resources on Social Media for Pet Stores 2767
Useful Resources on Social Media for Real Estate Agents 2580
Useful Resources on Social Media for Restaurants 9752
Useful Resources on Social Media in Airports and the Airline Industry 6786
Useful Resources on Social Media in Banks and the Financial Industry 8986
Useful Resources on Social Media in Construction Industry 15533
Useful Resources on Social Media in Higher Education 2803
Useful Resources on Social Media in Hotels 4383
Useful Resources on Social Media in Pharmaceutical Industry 7516
Useful Resources on Social Media in Retail Industry 5651
Useful Resources on Social Media in Telecommunications Industry 10470

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4978

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1993
Useful Resources on Presentation Tips 1994
Useful Resources on Prezi Tips 1965

Website

TitleHits
Useful Resources on A/B Testing 2640
Useful Resources on Cinemagraphs 2595
Useful Resources on Landing Page 3637
Useful Resources on Typography 2355
Useful Resources on Website Loading Speed 2057
Useful Resources on Website Tips and Techniques 3152
Useful Resources on Wordpress 3682

Google

TitleHits
Useful Resources on Google Analytics 4821
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2669

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