My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7187
Social Media Power Influencers to Follow 4312
Useful Resources on Branding using Social Media 3382
Useful Resources on Browser Extensions for Social Media 1294
Useful Resources on Images for Social Media 1237
Useful Resources on Influencer Marketing 873
Useful Resources on Mobile for Social Media 4554
Useful Resources on Paid Social Media 3328
Useful Resources on Personal Branding 2025
Useful Resources on Setting up Social Media Team 5604
Useful Resources on Social Media Analytics 5561
Useful Resources on Social Media Automation 1771
Useful Resources on Social Media Automation Tools 1937
Useful Resources on Social Media Campaign 2945
Useful Resources on Social Media Landscape 6265
Useful Resources on Social Media Listening & Monitoring 3907
Useful Resources on Social Media Marketing 2083
Useful Resources on Social Media Measurement 3420
Useful Resources on Social Media Measurements & KPI 4776
Useful Resources on Social Media ROI 3457
Useful Resources on Social Media Statistics & Trends 6930
Useful Resources on Social Media Strategy 3866
Useful Resources on Social Media Tips and Techniques 7434
Useful Resources on Social Media Tools 4295
Useful Resources on Social Media in China 1257
Useful and Interesting Blogs on Social Media 1881

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3137
Useful Resources on Content Marketing for B2B 9174
Useful Resources on Crisis Management 3502
Useful Resources on Customer Engagement using Social Media 15780
Useful Resources on Enterprise Social Network 3547
Useful Resources on Gamification with Social Media 5503
Useful Resources on Knowledge Management using Social Media 2986
Useful Resources on Lead Generation using Social Media 5417
Useful Resources on Project Management using Social Media 4557
Useful Resources on Social Customer Care 3048
Useful Resources on Social Media for B2B 6083
Useful Resources on Social Selling 13077
Useful Resources on Using Social Media in Event Management 3791
Useful Resources on how to Humanize Your Brand 6881
Useful Resources on the Use of Social Media in Innovation 2383
Useful Resources on the use of social media in Crowdfunding 3546
Useful Resources on the use of social media in Crowdsourcing 5177

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1194
Useful Resources on B2B Lead Generation 3571
Useful Resources on Content Marketing for B2B 9174
Useful Resources on Social Media for B2B 6083

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1194
Useful Resources on B2C Content Hub 1102
Useful Resources on Blogging 7638
Useful Resources on Call-to-Action in Social Media 6223
Useful Resources on Content Curation 6123
Useful Resources on Content Hub 1303
Useful Resources on Content Marketing Audit 3917
Useful Resources on Content Marketing Campaign 2225
Useful Resources on Content Marketing Case Studies 1384
Useful Resources on Content Marketing Editorial Calendar 3545
Useful Resources on Content Marketing Measurements & KPI 4087
Useful Resources on Content Marketing ROI 3676
Useful Resources on Content Marketing Strategy 4811
Useful Resources on Content Marketing Tips & Techniques 24088
Useful Resources on Content Marketing Tools 4819
Useful Resources on Content Marketing for B2B 9174
Useful Resources on Content Marketing using Facebook 12382
Useful Resources on Content Marketing using Google+ 4113
Useful Resources on Content Marketing using Instagram 4389
Useful Resources on Content Marketing using Pinterest 21703
Useful Resources on Content Marketing using Twitter 4195
Useful Resources on Content Marketing using Vine 5318
Useful Resources on Content Promotion and Distribution 2549
Useful Resources on Copywriting 4408
Useful Resources on Creating Infographics 2658
Useful Resources on Creating and Marketing Viral Content 6957
Useful Resources on Creating eBooks 2656
Useful Resources on Email Marketing 2114
Useful Resources on Image Editing Tips and Techniques 1755
Useful Resources on Inbound Marketing 3480
Useful Resources on Marketing eBooks 2098
Useful Resources on Mobile Content Marketing 1199
Useful Resources on SEO Tips and Techniques 8367
Useful Resources on Search Engine Marketing 2195
Useful Resources on Storytelling 2592
Useful Resources on User Generated Contents 1721
Useful Resources on Video Marketing 2017
Useful Resources on Visual Content Marketing 3201
Useful Resources on Writing Good Headlines 4538
Useful Resources on how to Create Great Content 19135
Useful Resources on where to Find Good Contents 4162
Useful Resources on where to Find Good Stock Photos 3418

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12382
Useful Resources on Facebook Ads 3653
Useful Resources on Facebook Insights 2855
Useful Resources on Facebook Live 452
Useful Resources on Facebook Stories 399
Useful Resources on Facebook Tips and Techniques 7855
Useful Resources on How to Increase Facebook Likes 4716
Useful Resources on running successful Facebook Contests 4484

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4195
Useful Resources on How to Grow Your Twitter Followers 4304
Useful Resources on Twitter Ads 1744
Useful Resources on Twitter Analytics 4128
Useful Resources on Twitter Cards 1989
Useful Resources on Twitter Lists 1744
Useful Resources on Twitter Moments 828
Useful Resources on Twitter Tips and Techniques 11358
Useful Resources on Twitter Tools 4277
Useful Resources on running successful Twitter Contests 4028

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 6838
Useful Resources on How to Write Good LinkedIn Summary 4968
Useful Resources on LinkedIn Ads 421
Useful Resources on LinkedIn Tips and Techniques 17566
Useful Resources on Linkedin Analytics 2587
Useful Resources on Linkedin Tools 2355

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 21703
Useful Resources on Pinterest Analytics 2697
Useful Resources on Pinterest Tips and Techniques 5996
Useful Resources on Pinterest Tools 2355
Useful Resources on running successful Pinterest Contests 2811

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4113
Useful Resources on Google+ Analytics 2304
Useful Resources on Google+ Tips and Techniques 5232

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4389
Useful Resources on Instagram Ads 425
Useful Resources on Instagram Analytics 2690
Useful Resources on Instagram Stories 827
Useful Resources on Instagram Tips and Techniques 12454
Useful Resources on Instagram Tools 1547

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4715

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5318
Useful Resources on Vine Tips and Techniques 2712

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3364

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6184

Quora

TitleHits
Useful Resources on Quora 1590

Misc

TitleHits
Useful Resources on IFTTT 2298
Useful Resources on MOOC 1728
Useful Resources on Siri 3641
Useful Resources on iPad 1967
Useful Resources on iPhone 2907

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4484
Useful Resources on running successful Pinterest Contests 2811
Useful Resources on running successful Twitter Contests 4028

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2855
Useful Resources on Google Analytics 4672
Useful Resources on Pinterest Analytics 2697
Useful Resources on Social Media Analytics 5561
Useful Resources on Social Media Listening & Monitoring 3907
Useful Resources on Twitter Analytics 4128

Blogging

TitleHits
Useful Resources on Blogging 7638
Useful Resources on Content Curation 6123
Useful Resources on Personal Branding 2025
Useful Resources on how to Create Great Content 19135
Useful Resources on where to Find Good Contents 4162
Useful Resources on where to Find Good Stock Photos 3418

By Industry

TitleHits
Social Media in Education 1066
Useful Resources on Social Media for Facility Managers 2890
Useful Resources on Social Media for Interior Designers 9523
Useful Resources on Social Media for Pet Stores 2737
Useful Resources on Social Media for Real Estate Agents 2539
Useful Resources on Social Media for Restaurants 9674
Useful Resources on Social Media in Airports and the Airline Industry 6703
Useful Resources on Social Media in Banks and the Financial Industry 8920
Useful Resources on Social Media in Construction Industry 15474
Useful Resources on Social Media in Higher Education 2766
Useful Resources on Social Media in Hotels 4342
Useful Resources on Social Media in Pharmaceutical Industry 7440
Useful Resources on Social Media in Retail Industry 5597
Useful Resources on Social Media in Telecommunications Industry 10372

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4928

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1966
Useful Resources on Presentation Tips 1958
Useful Resources on Prezi Tips 1937

Website

TitleHits
Useful Resources on A/B Testing 2585
Useful Resources on Cinemagraphs 2548
Useful Resources on Landing Page 3541
Useful Resources on Typography 2322
Useful Resources on Website Loading Speed 2020
Useful Resources on Website Tips and Techniques 3094
Useful Resources on Wordpress 3539

Google

TitleHits
Useful Resources on Google Analytics 4672
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2558

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location