My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 6756
Social Media Power Influencers to Follow 4052
Useful Resources on Branding using Social Media 3149
Useful Resources on Browser Extensions for Social Media 1117
Useful Resources on Images for Social Media 975
Useful Resources on Influencer Marketing 702
Useful Resources on Mobile for Social Media 4180
Useful Resources on Paid Social Media 3037
Useful Resources on Personal Branding 1791
Useful Resources on Setting up Social Media Team 5327
Useful Resources on Social Media Analytics 5155
Useful Resources on Social Media Automation 1618
Useful Resources on Social Media Automation Tools 1748
Useful Resources on Social Media Campaign 2723
Useful Resources on Social Media Landscape 6000
Useful Resources on Social Media Listening & Monitoring 3546
Useful Resources on Social Media Marketing 1921
Useful Resources on Social Media Measurement 3224
Useful Resources on Social Media Measurements & KPI 4370
Useful Resources on Social Media ROI 3199
Useful Resources on Social Media Statistics & Trends 6706
Useful Resources on Social Media Strategy 3678
Useful Resources on Social Media Tips and Techniques 5879
Useful Resources on Social Media Tools 3880
Useful Resources on Social Media in China 1074
Useful and Interesting Blogs on Social Media 1701

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 2959
Useful Resources on Content Marketing for B2B 8624
Useful Resources on Crisis Management 3310
Useful Resources on Customer Engagement using Social Media 15424
Useful Resources on Enterprise Social Network 3312
Useful Resources on Gamification with Social Media 5251
Useful Resources on Knowledge Management using Social Media 2834
Useful Resources on Lead Generation using Social Media 5054
Useful Resources on Project Management using Social Media 4348
Useful Resources on Social Customer Care 2805
Useful Resources on Social Media for B2B 5607
Useful Resources on Social Selling 12814
Useful Resources on Using Social Media in Event Management 3541
Useful Resources on how to Humanize Your Brand 6739
Useful Resources on the Use of Social Media in Innovation 2193
Useful Resources on the use of social media in Crowdfunding 3356
Useful Resources on the use of social media in Crowdsourcing 4933

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1046
Useful Resources on B2B Lead Generation 3338
Useful Resources on Content Marketing for B2B 8624
Useful Resources on Social Media for B2B 5607

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1046
Useful Resources on B2C Content Hub 970
Useful Resources on Blogging 7226
Useful Resources on Call-to-Action in Social Media 6003
Useful Resources on Content Curation 5864
Useful Resources on Content Hub 1143
Useful Resources on Content Marketing Audit 3603
Useful Resources on Content Marketing Campaign 1868
Useful Resources on Content Marketing Case Studies 1145
Useful Resources on Content Marketing Editorial Calendar 3159
Useful Resources on Content Marketing Measurements & KPI 3772
Useful Resources on Content Marketing ROI 3296
Useful Resources on Content Marketing Strategy 4590
Useful Resources on Content Marketing Tips & Techniques 21954
Useful Resources on Content Marketing Tools 4308
Useful Resources on Content Marketing for B2B 8624
Useful Resources on Content Marketing using Facebook 12183
Useful Resources on Content Marketing using Google+ 3892
Useful Resources on Content Marketing using Instagram 4173
Useful Resources on Content Marketing using Pinterest 21305
Useful Resources on Content Marketing using Twitter 4004
Useful Resources on Content Marketing using Vine 5095
Useful Resources on Content Promotion and Distribution 2097
Useful Resources on Copywriting 4066
Useful Resources on Creating Infographics 2462
Useful Resources on Creating and Marketing Viral Content 6629
Useful Resources on Creating eBooks 2480
Useful Resources on Email Marketing 1888
Useful Resources on Image Editing Tips and Techniques 1568
Useful Resources on Inbound Marketing 3230
Useful Resources on Marketing eBooks 1907
Useful Resources on Mobile Content Marketing 1026
Useful Resources on SEO Tips and Techniques 7343
Useful Resources on Search Engine Marketing 2069
Useful Resources on Storytelling 2358
Useful Resources on User Generated Contents 1357
Useful Resources on Video Marketing 1782
Useful Resources on Visual Content Marketing 2792
Useful Resources on Writing Good Headlines 4178
Useful Resources on how to Create Great Content 18624
Useful Resources on where to Find Good Contents 3924
Useful Resources on where to Find Good Stock Photos 3165

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12183
Useful Resources on Facebook Ads 3377
Useful Resources on Facebook Insights 2614
Useful Resources on Facebook Live 315
Useful Resources on Facebook Stories 247
Useful Resources on Facebook Tips and Techniques 7268
Useful Resources on How to Increase Facebook Likes 4525
Useful Resources on running successful Facebook Contests 4270

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4004
Useful Resources on How to Grow Your Twitter Followers 4162
Useful Resources on Twitter Ads 1583
Useful Resources on Twitter Analytics 3903
Useful Resources on Twitter Cards 1778
Useful Resources on Twitter Lists 1541
Useful Resources on Twitter Moments 645
Useful Resources on Twitter Tips and Techniques 10222
Useful Resources on Twitter Tools 4060
Useful Resources on running successful Twitter Contests 3831

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 6327
Useful Resources on How to Write Good LinkedIn Summary 4778
Useful Resources on LinkedIn Ads 236
Useful Resources on LinkedIn Tips and Techniques 16920
Useful Resources on Linkedin Analytics 2419
Useful Resources on Linkedin Tools 2176

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 21305
Useful Resources on Pinterest Analytics 2483
Useful Resources on Pinterest Tips and Techniques 5642
Useful Resources on Pinterest Tools 2201
Useful Resources on running successful Pinterest Contests 2624

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 3892
Useful Resources on Google+ Analytics 2114
Useful Resources on Google+ Tips and Techniques 5012

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4173
Useful Resources on Instagram Ads 258
Useful Resources on Instagram Analytics 2489
Useful Resources on Instagram Stories 360
Useful Resources on Instagram Tips and Techniques 11697
Useful Resources on Instagram Tools 1415

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4475

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5095
Useful Resources on Vine Tips and Techniques 2550

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3165

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 5909

Quora

TitleHits
Useful Resources on Quora 1376

Misc

TitleHits
Useful Resources on IFTTT 2136
Useful Resources on MOOC 1528
Useful Resources on Siri 3441
Useful Resources on iPad 1795
Useful Resources on iPhone 2731

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4270
Useful Resources on running successful Pinterest Contests 2624
Useful Resources on running successful Twitter Contests 3831

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2614
Useful Resources on Google Analytics 4304
Useful Resources on Pinterest Analytics 2483
Useful Resources on Social Media Analytics 5155
Useful Resources on Social Media Listening & Monitoring 3546
Useful Resources on Twitter Analytics 3903

Blogging

TitleHits
Useful Resources on Blogging 7226
Useful Resources on Content Curation 5864
Useful Resources on Personal Branding 1791
Useful Resources on how to Create Great Content 18624
Useful Resources on where to Find Good Contents 3924
Useful Resources on where to Find Good Stock Photos 3165

By Industry

TitleHits
Social Media in Education 934
Useful Resources on Social Media for Facility Managers 2725
Useful Resources on Social Media for Interior Designers 9188
Useful Resources on Social Media for Pet Stores 2600
Useful Resources on Social Media for Real Estate Agents 2330
Useful Resources on Social Media for Restaurants 9401
Useful Resources on Social Media in Airports and the Airline Industry 6440
Useful Resources on Social Media in Banks and the Financial Industry 8703
Useful Resources on Social Media in Construction Industry 15238
Useful Resources on Social Media in Higher Education 2565
Useful Resources on Social Media in Hotels 4122
Useful Resources on Social Media in Pharmaceutical Industry 7205
Useful Resources on Social Media in Retail Industry 5327
Useful Resources on Social Media in Telecommunications Industry 10057

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4691

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1816
Useful Resources on Presentation Tips 1774
Useful Resources on Prezi Tips 1817

Website

TitleHits
Useful Resources on A/B Testing 2392
Useful Resources on Cinemagraphs 2343
Useful Resources on Landing Page 3205
Useful Resources on Typography 2169
Useful Resources on Website Loading Speed 1858
Useful Resources on Website Tips and Techniques 2796
Useful Resources on Wordpress 3196

Google

TitleHits
Useful Resources on Google Analytics 4304
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2243

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