My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8039
Social Media Power Influencers to Follow 4963
Useful Resources on Branding using Social Media 3805
Useful Resources on Browser Extensions for Social Media 2037
Useful Resources on Images for Social Media 1878
Useful Resources on Influencer Marketing 1259
Useful Resources on Mobile for Social Media 5595
Useful Resources on Paid Social Media 3733
Useful Resources on Personal Branding 2464
Useful Resources on Setting up Social Media Team 6292
Useful Resources on Social Media Analytics 6599
Useful Resources on Social Media Automation 2149
Useful Resources on Social Media Automation Tools 2334
Useful Resources on Social Media Campaign 3533
Useful Resources on Social Media Landscape 6741
Useful Resources on Social Media Listening & Monitoring 4925
Useful Resources on Social Media Marketing 2428
Useful Resources on Social Media Measurement 3832
Useful Resources on Social Media Measurements & KPI 5959
Useful Resources on Social Media ROI 3964
Useful Resources on Social Media Statistics & Trends 7503
Useful Resources on Social Media Strategy 4369
Useful Resources on Social Media Tips and Techniques 8496
Useful Resources on Social Media Tools 5184
Useful Resources on Social Media in China 1659
Useful and Interesting Blogs on Social Media 2326

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3630
Useful Resources on Content Marketing for B2B 10613
Useful Resources on Crisis Management 4100
Useful Resources on Customer Engagement using Social Media 16429
Useful Resources on Enterprise Social Network 3929
Useful Resources on Gamification with Social Media 6031
Useful Resources on Knowledge Management using Social Media 3398
Useful Resources on Lead Generation using Social Media 6411
Useful Resources on Project Management using Social Media 5009
Useful Resources on Social Customer Care 3443
Useful Resources on Social Media for B2B 6725
Useful Resources on Social Selling 13505
Useful Resources on Using Social Media in Event Management 4188
Useful Resources on how to Humanize Your Brand 7226
Useful Resources on the Use of Social Media in Innovation 2720
Useful Resources on the use of social media in Crowdfunding 3859
Useful Resources on the use of social media in Crowdsourcing 5646

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1523
Useful Resources on B2B Lead Generation 4011
Useful Resources on Content Marketing for B2B 10613
Useful Resources on Social Media for B2B 6725

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1523
Useful Resources on B2C Content Hub 1422
Useful Resources on Blogging 9263
Useful Resources on Call-to-Action in Social Media 6671
Useful Resources on Content Curation 6763
Useful Resources on Content Hub 1749
Useful Resources on Content Marketing Audit 4892
Useful Resources on Content Marketing Campaign 3638
Useful Resources on Content Marketing Case Studies 1797
Useful Resources on Content Marketing Editorial Calendar 5010
Useful Resources on Content Marketing Measurements & KPI 4914
Useful Resources on Content Marketing ROI 4304
Useful Resources on Content Marketing Strategy 5307
Useful Resources on Content Marketing Tips & Techniques 28128
Useful Resources on Content Marketing Tools 5688
Useful Resources on Content Marketing for B2B 10613
Useful Resources on Content Marketing using Facebook 12766
Useful Resources on Content Marketing using Google+ 4572
Useful Resources on Content Marketing using Instagram 4759
Useful Resources on Content Marketing using Pinterest 22860
Useful Resources on Content Marketing using Twitter 4561
Useful Resources on Content Marketing using Vine 5680
Useful Resources on Content Promotion and Distribution 3643
Useful Resources on Copywriting 4955
Useful Resources on Creating Infographics 3090
Useful Resources on Creating and Marketing Viral Content 7551
Useful Resources on Creating eBooks 2991
Useful Resources on Email Marketing 2575
Useful Resources on Image Editing Tips and Techniques 2126
Useful Resources on Inbound Marketing 4171
Useful Resources on Marketing eBooks 2450
Useful Resources on Mobile Content Marketing 1598
Useful Resources on SEO Tips and Techniques 10981
Useful Resources on Search Engine Marketing 2542
Useful Resources on Storytelling 3312
Useful Resources on User Generated Contents 2567
Useful Resources on Video Marketing 2596
Useful Resources on Visual Content Marketing 5056
Useful Resources on Writing Good Headlines 5140
Useful Resources on how to Create Great Content 20150
Useful Resources on where to Find Good Contents 4669
Useful Resources on where to Find Good Stock Photos 3834

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12766
Useful Resources on Facebook Ads 4379
Useful Resources on Facebook Insights 3381
Useful Resources on Facebook Live 865
Useful Resources on Facebook Stories 752
Useful Resources on Facebook Tips and Techniques 9079
Useful Resources on How to Increase Facebook Likes 51128
Useful Resources on running successful Facebook Contests 5012

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4561
Useful Resources on How to Grow Your Twitter Followers 4659
Useful Resources on Twitter Ads 2085
Useful Resources on Twitter Analytics 4959
Useful Resources on Twitter Cards 2465
Useful Resources on Twitter Lists 2174
Useful Resources on Twitter Moments 1415
Useful Resources on Twitter Tips and Techniques 12881
Useful Resources on Twitter Tools 4711
Useful Resources on running successful Twitter Contests 4463

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7886
Useful Resources on How to Write Good LinkedIn Summary 5495
Useful Resources on LinkedIn Ads 811
Useful Resources on LinkedIn Tips and Techniques 18775
Useful Resources on Linkedin Analytics 2933
Useful Resources on Linkedin Tools 2763

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22860
Useful Resources on Pinterest Analytics 3148
Useful Resources on Pinterest Tips and Techniques 6681
Useful Resources on Pinterest Tools 2633
Useful Resources on running successful Pinterest Contests 3212

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4572
Useful Resources on Google+ Analytics 3060
Useful Resources on Google+ Tips and Techniques 5701

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4759
Useful Resources on Instagram Ads 736
Useful Resources on Instagram Analytics 3075
Useful Resources on Instagram Stories 1662
Useful Resources on Instagram Tips and Techniques 14626
Useful Resources on Instagram Tools 1982

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5297

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5680
Useful Resources on Vine Tips and Techniques 3136

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3751

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6739

Quora

TitleHits
Useful Resources on Quora 2139

Misc

TitleHits
Useful Resources on IFTTT 2727
Useful Resources on MOOC 2222
Useful Resources on Siri 4014
Useful Resources on iPad 2359
Useful Resources on iPhone 3287

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5012
Useful Resources on running successful Pinterest Contests 3212
Useful Resources on running successful Twitter Contests 4463

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3381
Useful Resources on Google Analytics 11715
Useful Resources on Pinterest Analytics 3148
Useful Resources on Social Media Analytics 6599
Useful Resources on Social Media Listening & Monitoring 4925
Useful Resources on Twitter Analytics 4959

Blogging

TitleHits
Useful Resources on Blogging 9263
Useful Resources on Content Curation 6763
Useful Resources on Personal Branding 2464
Useful Resources on how to Create Great Content 20150
Useful Resources on where to Find Good Contents 4669
Useful Resources on where to Find Good Stock Photos 3834

By Industry

TitleHits
Social Media in Education 1394
Useful Resources on Social Media for Facility Managers 3194
Useful Resources on Social Media for Interior Designers 10914
Useful Resources on Social Media for Pet Stores 3160
Useful Resources on Social Media for Real Estate Agents 2998
Useful Resources on Social Media for Restaurants 10314
Useful Resources on Social Media in Airports and the Airline Industry 7216
Useful Resources on Social Media in Banks and the Financial Industry 83182
Useful Resources on Social Media in Construction Industry 15928
Useful Resources on Social Media in Higher Education 3124
Useful Resources on Social Media in Hotels 4850
Useful Resources on Social Media in Pharmaceutical Industry 8054
Useful Resources on Social Media in Retail Industry 6106
Useful Resources on Social Media in Telecommunications Industry 11066

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5381

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2266
Useful Resources on Presentation Tips 2305
Useful Resources on Prezi Tips 2317

Website

TitleHits
Useful Resources on A/B Testing 3126
Useful Resources on Cinemagraphs 2937
Useful Resources on Landing Page 4879
Useful Resources on Typography 2675
Useful Resources on Website Loading Speed 2418
Useful Resources on Website Tips and Techniques 3767
Useful Resources on Wordpress 4140

Google

TitleHits
Useful Resources on Google Analytics 11715
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3418

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