My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 9083
Social Media Power Influencers to Follow 5934
Useful Resources on Branding using Social Media 4449
Useful Resources on Browser Extensions for Social Media 2999
Useful Resources on Images for Social Media 2681
Useful Resources on Influencer Marketing 1833
Useful Resources on Mobile for Social Media 6836
Useful Resources on Paid Social Media 4481
Useful Resources on Personal Branding 3232
Useful Resources on Setting up Social Media Team 7325
Useful Resources on Social Media Analytics 8092
Useful Resources on Social Media Automation 2728
Useful Resources on Social Media Automation Tools 2989
Useful Resources on Social Media Campaign 4358
Useful Resources on Social Media Landscape 7420
Useful Resources on Social Media Listening & Monitoring 6782
Useful Resources on Social Media Marketing 3013
Useful Resources on Social Media Measurement 4390
Useful Resources on Social Media Measurements & KPI 6968
Useful Resources on Social Media ROI 4698
Useful Resources on Social Media Statistics & Trends 8878
Useful Resources on Social Media Strategy 5140
Useful Resources on Social Media Tips and Techniques 9503
Useful Resources on Social Media Tools 38367
Useful Resources on Social Media in China 2291
Useful and Interesting Blogs on Social Media 3001

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4182
Useful Resources on Content Marketing for B2B 12145
Useful Resources on Crisis Management 5303
Useful Resources on Customer Engagement using Social Media 17235
Useful Resources on Enterprise Social Network 4535
Useful Resources on Gamification with Social Media 6924
Useful Resources on Knowledge Management using Social Media 3932
Useful Resources on Lead Generation using Social Media 8267
Useful Resources on Project Management using Social Media 5670
Useful Resources on Social Customer Care 4097
Useful Resources on Social Media for B2B 7623
Useful Resources on Social Selling 14268
Useful Resources on Using Social Media in Event Management 4760
Useful Resources on how to Humanize Your Brand 7758
Useful Resources on the Use of Social Media in Innovation 3325
Useful Resources on the use of social media in Crowdfunding 4480
Useful Resources on the use of social media in Crowdsourcing 6269

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2059
Useful Resources on B2B Lead Generation 4716
Useful Resources on Content Marketing for B2B 12145
Useful Resources on Social Media for B2B 7623

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2059
Useful Resources on B2C Content Hub 1897
Useful Resources on Blogging 10887
Useful Resources on Call-to-Action in Social Media 7345
Useful Resources on Content Curation 7616
Useful Resources on Content Hub 2481
Useful Resources on Content Marketing Audit 5814
Useful Resources on Content Marketing Campaign 5074
Useful Resources on Content Marketing Case Studies 2395
Useful Resources on Content Marketing Editorial Calendar 50742
Useful Resources on Content Marketing Measurements & KPI 5808
Useful Resources on Content Marketing ROI 5281
Useful Resources on Content Marketing Strategy 6038
Useful Resources on Content Marketing Tips & Techniques 35824
Useful Resources on Content Marketing Tools 6886
Useful Resources on Content Marketing for B2B 12145
Useful Resources on Content Marketing using Facebook 13495
Useful Resources on Content Marketing using Google+ 5279
Useful Resources on Content Marketing using Instagram 5331
Useful Resources on Content Marketing using Pinterest 45986
Useful Resources on Content Marketing using Twitter 5105
Useful Resources on Content Marketing using Vine 6297
Useful Resources on Content Promotion and Distribution 4997
Useful Resources on Copywriting 5825
Useful Resources on Creating Infographics 3761
Useful Resources on Creating and Marketing Viral Content 8450
Useful Resources on Creating eBooks 3671
Useful Resources on Email Marketing 3352
Useful Resources on Image Editing Tips and Techniques 2649
Useful Resources on Inbound Marketing 5218
Useful Resources on Marketing eBooks 3063
Useful Resources on Mobile Content Marketing 2169
Useful Resources on SEO Tips and Techniques 43237
Useful Resources on Search Engine Marketing 3044
Useful Resources on Storytelling 3934
Useful Resources on User Generated Contents 3665
Useful Resources on Video Marketing 3353
Useful Resources on Visual Content Marketing 6983
Useful Resources on Writing Good Headlines 5941
Useful Resources on how to Create Great Content 21330
Useful Resources on where to Find Good Contents 5406
Useful Resources on where to Find Good Stock Photos 4525

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 13495
Useful Resources on Facebook Ads 5255
Useful Resources on Facebook Insights 4092
Useful Resources on Facebook Live 1426
Useful Resources on Facebook Stories 1285
Useful Resources on Facebook Tips and Techniques 10987
Useful Resources on How to Increase Facebook Likes 128006
Useful Resources on running successful Facebook Contests 5773

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5105
Useful Resources on How to Grow Your Twitter Followers 5214
Useful Resources on Twitter Ads 2664
Useful Resources on Twitter Analytics 5881
Useful Resources on Twitter Cards 3370
Useful Resources on Twitter Lists 2861
Useful Resources on Twitter Moments 2177
Useful Resources on Twitter Tips and Techniques 14639
Useful Resources on Twitter Tools 5623
Useful Resources on running successful Twitter Contests 5075

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 9427
Useful Resources on How to Write Good LinkedIn Summary 6204
Useful Resources on LinkedIn Ads 1423
Useful Resources on LinkedIn Tips and Techniques 21385
Useful Resources on Linkedin Analytics 3514
Useful Resources on Linkedin Tools 3401

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 45986
Useful Resources on Pinterest Analytics 3682
Useful Resources on Pinterest Tips and Techniques 18926
Useful Resources on Pinterest Tools 3190
Useful Resources on running successful Pinterest Contests 3698

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 5279
Useful Resources on Google+ Analytics 3866
Useful Resources on Google+ Tips and Techniques 6434

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 5331
Useful Resources on Instagram Ads 1252
Useful Resources on Instagram Analytics 3816
Useful Resources on Instagram Stories 2696
Useful Resources on Instagram Tips and Techniques 17010
Useful Resources on Instagram Tools 2746

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 6034

Vine

TitleHits
Useful Resources on Content Marketing using Vine 6297
Useful Resources on Vine Tips and Techniques 3794

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 4431

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 7539

Quora

TitleHits
Useful Resources on Quora 3016

Misc

TitleHits
Useful Resources on IFTTT 3468
Useful Resources on MOOC 2815
Useful Resources on Siri 4640
Useful Resources on iPad 2973
Useful Resources on iPhone 3871

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5773
Useful Resources on running successful Pinterest Contests 3698
Useful Resources on running successful Twitter Contests 5075

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4092
Useful Resources on Google Analytics 21610
Useful Resources on Pinterest Analytics 3682
Useful Resources on Social Media Analytics 8092
Useful Resources on Social Media Listening & Monitoring 6782
Useful Resources on Twitter Analytics 5881

Blogging

TitleHits
Useful Resources on Blogging 10887
Useful Resources on Content Curation 7616
Useful Resources on Personal Branding 3232
Useful Resources on how to Create Great Content 21330
Useful Resources on where to Find Good Contents 5406
Useful Resources on where to Find Good Stock Photos 4525

By Industry

TitleHits
Social Media in Education 1980
Useful Resources on Social Media for Facility Managers 3729
Useful Resources on Social Media for Interior Designers 11839
Useful Resources on Social Media for Pet Stores 3809
Useful Resources on Social Media for Real Estate Agents 3694
Useful Resources on Social Media for Restaurants 11191
Useful Resources on Social Media in Airports and the Airline Industry 7918
Useful Resources on Social Media in Banks and the Financial Industry 103727
Useful Resources on Social Media in Construction Industry 16616
Useful Resources on Social Media in Higher Education 3735
Useful Resources on Social Media in Hotels 5614
Useful Resources on Social Media in Pharmaceutical Industry 8943
Useful Resources on Social Media in Retail Industry 6898
Useful Resources on Social Media in Telecommunications Industry 11789

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6066

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2790
Useful Resources on Presentation Tips 2884
Useful Resources on Prezi Tips 2917

Website

TitleHits
Useful Resources on A/B Testing 3970
Useful Resources on Cinemagraphs 3568
Useful Resources on Landing Page 6401
Useful Resources on Typography 3199
Useful Resources on Website Loading Speed 3034
Useful Resources on Website Tips and Techniques 4658
Useful Resources on Wordpress 4937

Google

TitleHits
Useful Resources on Google Analytics 21610
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 4401

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