My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8144
Social Media Power Influencers to Follow 5050
Useful Resources on Branding using Social Media 3855
Useful Resources on Browser Extensions for Social Media 2157
Useful Resources on Images for Social Media 1967
Useful Resources on Influencer Marketing 1314
Useful Resources on Mobile for Social Media 5737
Useful Resources on Paid Social Media 3802
Useful Resources on Personal Branding 2536
Useful Resources on Setting up Social Media Team 6387
Useful Resources on Social Media Analytics 6760
Useful Resources on Social Media Automation 2197
Useful Resources on Social Media Automation Tools 2395
Useful Resources on Social Media Campaign 3600
Useful Resources on Social Media Landscape 6796
Useful Resources on Social Media Listening & Monitoring 5070
Useful Resources on Social Media Marketing 2478
Useful Resources on Social Media Measurement 3879
Useful Resources on Social Media Measurements & KPI 6120
Useful Resources on Social Media ROI 4030
Useful Resources on Social Media Statistics & Trends 7637
Useful Resources on Social Media Strategy 4439
Useful Resources on Social Media Tips and Techniques 8585
Useful Resources on Social Media Tools 7731
Useful Resources on Social Media in China 1715
Useful and Interesting Blogs on Social Media 2385

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3691
Useful Resources on Content Marketing for B2B 10775
Useful Resources on Crisis Management 4210
Useful Resources on Customer Engagement using Social Media 16505
Useful Resources on Enterprise Social Network 3981
Useful Resources on Gamification with Social Media 6097
Useful Resources on Knowledge Management using Social Media 3445
Useful Resources on Lead Generation using Social Media 6585
Useful Resources on Project Management using Social Media 5076
Useful Resources on Social Customer Care 3493
Useful Resources on Social Media for B2B 6791
Useful Resources on Social Selling 13570
Useful Resources on Using Social Media in Event Management 4236
Useful Resources on how to Humanize Your Brand 7282
Useful Resources on the Use of Social Media in Innovation 2777
Useful Resources on the use of social media in Crowdfunding 3919
Useful Resources on the use of social media in Crowdsourcing 5707

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1572
Useful Resources on B2B Lead Generation 4064
Useful Resources on Content Marketing for B2B 10775
Useful Resources on Social Media for B2B 6791

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1572
Useful Resources on B2C Content Hub 1473
Useful Resources on Blogging 9514
Useful Resources on Call-to-Action in Social Media 6728
Useful Resources on Content Curation 6853
Useful Resources on Content Hub 1816
Useful Resources on Content Marketing Audit 4996
Useful Resources on Content Marketing Campaign 3794
Useful Resources on Content Marketing Case Studies 1852
Useful Resources on Content Marketing Editorial Calendar 5154
Useful Resources on Content Marketing Measurements & KPI 5038
Useful Resources on Content Marketing ROI 4369
Useful Resources on Content Marketing Strategy 5372
Useful Resources on Content Marketing Tips & Techniques 28628
Useful Resources on Content Marketing Tools 5783
Useful Resources on Content Marketing for B2B 10775
Useful Resources on Content Marketing using Facebook 12837
Useful Resources on Content Marketing using Google+ 4653
Useful Resources on Content Marketing using Instagram 4807
Useful Resources on Content Marketing using Pinterest 23059
Useful Resources on Content Marketing using Twitter 4610
Useful Resources on Content Marketing using Vine 5740
Useful Resources on Content Promotion and Distribution 3807
Useful Resources on Copywriting 5050
Useful Resources on Creating Infographics 3153
Useful Resources on Creating and Marketing Viral Content 7640
Useful Resources on Creating eBooks 3044
Useful Resources on Email Marketing 2636
Useful Resources on Image Editing Tips and Techniques 2168
Useful Resources on Inbound Marketing 4294
Useful Resources on Marketing eBooks 2511
Useful Resources on Mobile Content Marketing 1662
Useful Resources on SEO Tips and Techniques 11355
Useful Resources on Search Engine Marketing 2587
Useful Resources on Storytelling 3390
Useful Resources on User Generated Contents 2706
Useful Resources on Video Marketing 2689
Useful Resources on Visual Content Marketing 5323
Useful Resources on Writing Good Headlines 5210
Useful Resources on how to Create Great Content 20265
Useful Resources on where to Find Good Contents 4752
Useful Resources on where to Find Good Stock Photos 3894

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12837
Useful Resources on Facebook Ads 4453
Useful Resources on Facebook Insights 3434
Useful Resources on Facebook Live 922
Useful Resources on Facebook Stories 795
Useful Resources on Facebook Tips and Techniques 9253
Useful Resources on How to Increase Facebook Likes 54245
Useful Resources on running successful Facebook Contests 5081

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4610
Useful Resources on How to Grow Your Twitter Followers 4703
Useful Resources on Twitter Ads 2131
Useful Resources on Twitter Analytics 5073
Useful Resources on Twitter Cards 2543
Useful Resources on Twitter Lists 2240
Useful Resources on Twitter Moments 1520
Useful Resources on Twitter Tips and Techniques 13040
Useful Resources on Twitter Tools 4775
Useful Resources on running successful Twitter Contests 4537

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 8036
Useful Resources on How to Write Good LinkedIn Summary 5582
Useful Resources on LinkedIn Ads 860
Useful Resources on LinkedIn Tips and Techniques 18947
Useful Resources on Linkedin Analytics 2986
Useful Resources on Linkedin Tools 2809

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 23059
Useful Resources on Pinterest Analytics 3198
Useful Resources on Pinterest Tips and Techniques 6770
Useful Resources on Pinterest Tools 2686
Useful Resources on running successful Pinterest Contests 3250

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4653
Useful Resources on Google+ Analytics 3176
Useful Resources on Google+ Tips and Techniques 5769

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4807
Useful Resources on Instagram Ads 774
Useful Resources on Instagram Analytics 3124
Useful Resources on Instagram Stories 1789
Useful Resources on Instagram Tips and Techniques 14939
Useful Resources on Instagram Tools 2059

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5360

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5740
Useful Resources on Vine Tips and Techniques 3194

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3795

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6816

Quora

TitleHits
Useful Resources on Quora 2358

Misc

TitleHits
Useful Resources on IFTTT 2791
Useful Resources on MOOC 2278
Useful Resources on Siri 4055
Useful Resources on iPad 2410
Useful Resources on iPhone 3333

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5081
Useful Resources on running successful Pinterest Contests 3250
Useful Resources on running successful Twitter Contests 4537

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3434
Useful Resources on Google Analytics 13767
Useful Resources on Pinterest Analytics 3198
Useful Resources on Social Media Analytics 6760
Useful Resources on Social Media Listening & Monitoring 5070
Useful Resources on Twitter Analytics 5073

Blogging

TitleHits
Useful Resources on Blogging 9514
Useful Resources on Content Curation 6853
Useful Resources on Personal Branding 2536
Useful Resources on how to Create Great Content 20265
Useful Resources on where to Find Good Contents 4752
Useful Resources on where to Find Good Stock Photos 3894

By Industry

TitleHits
Social Media in Education 1460
Useful Resources on Social Media for Facility Managers 3239
Useful Resources on Social Media for Interior Designers 11001
Useful Resources on Social Media for Pet Stores 3251
Useful Resources on Social Media for Real Estate Agents 3057
Useful Resources on Social Media for Restaurants 10381
Useful Resources on Social Media in Airports and the Airline Industry 7295
Useful Resources on Social Media in Banks and the Financial Industry 83250
Useful Resources on Social Media in Construction Industry 15983
Useful Resources on Social Media in Higher Education 3185
Useful Resources on Social Media in Hotels 4930
Useful Resources on Social Media in Pharmaceutical Industry 8146
Useful Resources on Social Media in Retail Industry 6178
Useful Resources on Social Media in Telecommunications Industry 11179

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5436

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2303
Useful Resources on Presentation Tips 2351
Useful Resources on Prezi Tips 2369

Website

TitleHits
Useful Resources on A/B Testing 3211
Useful Resources on Cinemagraphs 2999
Useful Resources on Landing Page 5081
Useful Resources on Typography 2713
Useful Resources on Website Loading Speed 2468
Useful Resources on Website Tips and Techniques 3903
Useful Resources on Wordpress 4199

Google

TitleHits
Useful Resources on Google Analytics 13767
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3522

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