My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7824
Social Media Power Influencers to Follow 4834
Useful Resources on Branding using Social Media 3708
Useful Resources on Browser Extensions for Social Media 1831
Useful Resources on Images for Social Media 1744
Useful Resources on Influencer Marketing 1171
Useful Resources on Mobile for Social Media 5374
Useful Resources on Paid Social Media 3642
Useful Resources on Personal Branding 2353
Useful Resources on Setting up Social Media Team 6149
Useful Resources on Social Media Analytics 6320
Useful Resources on Social Media Automation 2062
Useful Resources on Social Media Automation Tools 2233
Useful Resources on Social Media Campaign 3421
Useful Resources on Social Media Landscape 6632
Useful Resources on Social Media Listening & Monitoring 4628
Useful Resources on Social Media Marketing 2348
Useful Resources on Social Media Measurement 3745
Useful Resources on Social Media Measurements & KPI 5643
Useful Resources on Social Media ROI 3875
Useful Resources on Social Media Statistics & Trends 7316
Useful Resources on Social Media Strategy 4242
Useful Resources on Social Media Tips and Techniques 8325
Useful Resources on Social Media Tools 4992
Useful Resources on Social Media in China 1563
Useful and Interesting Blogs on Social Media 2239

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3421
Useful Resources on Content Marketing for B2B 10269
Useful Resources on Crisis Management 3881
Useful Resources on Customer Engagement using Social Media 16295
Useful Resources on Enterprise Social Network 3839
Useful Resources on Gamification with Social Media 5914
Useful Resources on Knowledge Management using Social Media 3310
Useful Resources on Lead Generation using Social Media 6136
Useful Resources on Project Management using Social Media 4911
Useful Resources on Social Customer Care 3358
Useful Resources on Social Media for B2B 6613
Useful Resources on Social Selling 13389
Useful Resources on Using Social Media in Event Management 4098
Useful Resources on how to Humanize Your Brand 7156
Useful Resources on the Use of Social Media in Innovation 2624
Useful Resources on the use of social media in Crowdfunding 3781
Useful Resources on the use of social media in Crowdsourcing 5537

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1440
Useful Resources on B2B Lead Generation 3915
Useful Resources on Content Marketing for B2B 10269
Useful Resources on Social Media for B2B 6613

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1440
Useful Resources on B2C Content Hub 1336
Useful Resources on Blogging 8847
Useful Resources on Call-to-Action in Social Media 6569
Useful Resources on Content Curation 6610
Useful Resources on Content Hub 1651
Useful Resources on Content Marketing Audit 4573
Useful Resources on Content Marketing Campaign 3322
Useful Resources on Content Marketing Case Studies 1706
Useful Resources on Content Marketing Editorial Calendar 4714
Useful Resources on Content Marketing Measurements & KPI 4689
Useful Resources on Content Marketing ROI 4222
Useful Resources on Content Marketing Strategy 5216
Useful Resources on Content Marketing Tips & Techniques 27324
Useful Resources on Content Marketing Tools 5533
Useful Resources on Content Marketing for B2B 10269
Useful Resources on Content Marketing using Facebook 12673
Useful Resources on Content Marketing using Google+ 4455
Useful Resources on Content Marketing using Instagram 4679
Useful Resources on Content Marketing using Pinterest 22628
Useful Resources on Content Marketing using Twitter 4483
Useful Resources on Content Marketing using Vine 5590
Useful Resources on Content Promotion and Distribution 3323
Useful Resources on Copywriting 4838
Useful Resources on Creating Infographics 2991
Useful Resources on Creating and Marketing Viral Content 7434
Useful Resources on Creating eBooks 2907
Useful Resources on Email Marketing 2479
Useful Resources on Image Editing Tips and Techniques 2036
Useful Resources on Inbound Marketing 3945
Useful Resources on Marketing eBooks 2360
Useful Resources on Mobile Content Marketing 1505
Useful Resources on SEO Tips and Techniques 10406
Useful Resources on Search Engine Marketing 2447
Useful Resources on Storytelling 3167
Useful Resources on User Generated Contents 2332
Useful Resources on Video Marketing 2459
Useful Resources on Visual Content Marketing 4521
Useful Resources on Writing Good Headlines 5011
Useful Resources on how to Create Great Content 19966
Useful Resources on where to Find Good Contents 4556
Useful Resources on where to Find Good Stock Photos 3734

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12673
Useful Resources on Facebook Ads 4254
Useful Resources on Facebook Insights 3263
Useful Resources on Facebook Live 784
Useful Resources on Facebook Stories 660
Useful Resources on Facebook Tips and Techniques 8764
Useful Resources on How to Increase Facebook Likes 24364
Useful Resources on running successful Facebook Contests 4881

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4483
Useful Resources on How to Grow Your Twitter Followers 4586
Useful Resources on Twitter Ads 2008
Useful Resources on Twitter Analytics 4731
Useful Resources on Twitter Cards 2334
Useful Resources on Twitter Lists 2080
Useful Resources on Twitter Moments 1234
Useful Resources on Twitter Tips and Techniques 12683
Useful Resources on Twitter Tools 4609
Useful Resources on running successful Twitter Contests 4350

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7652
Useful Resources on How to Write Good LinkedIn Summary 5355
Useful Resources on LinkedIn Ads 719
Useful Resources on LinkedIn Tips and Techniques 18551
Useful Resources on Linkedin Analytics 2838
Useful Resources on Linkedin Tools 2691

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22628
Useful Resources on Pinterest Analytics 3062
Useful Resources on Pinterest Tips and Techniques 6531
Useful Resources on Pinterest Tools 2567
Useful Resources on running successful Pinterest Contests 3123

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4455
Useful Resources on Google+ Analytics 2876
Useful Resources on Google+ Tips and Techniques 5596

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4679
Useful Resources on Instagram Ads 656
Useful Resources on Instagram Analytics 2981
Useful Resources on Instagram Stories 1459
Useful Resources on Instagram Tips and Techniques 14108
Useful Resources on Instagram Tools 1870

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5172

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5590
Useful Resources on Vine Tips and Techniques 3047

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3668

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6623

Quora

TitleHits
Useful Resources on Quora 1964

Misc

TitleHits
Useful Resources on IFTTT 2623
Useful Resources on MOOC 2117
Useful Resources on Siri 3932
Useful Resources on iPad 2263
Useful Resources on iPhone 3185

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4881
Useful Resources on running successful Pinterest Contests 3123
Useful Resources on running successful Twitter Contests 4350

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3263
Useful Resources on Google Analytics 6408
Useful Resources on Pinterest Analytics 3062
Useful Resources on Social Media Analytics 6320
Useful Resources on Social Media Listening & Monitoring 4628
Useful Resources on Twitter Analytics 4731

Blogging

TitleHits
Useful Resources on Blogging 8847
Useful Resources on Content Curation 6610
Useful Resources on Personal Branding 2353
Useful Resources on how to Create Great Content 19966
Useful Resources on where to Find Good Contents 4556
Useful Resources on where to Find Good Stock Photos 3734

By Industry

TitleHits
Social Media in Education 1312
Useful Resources on Social Media for Facility Managers 3101
Useful Resources on Social Media for Interior Designers 10719
Useful Resources on Social Media for Pet Stores 2983
Useful Resources on Social Media for Real Estate Agents 2889
Useful Resources on Social Media for Restaurants 10183
Useful Resources on Social Media in Airports and the Airline Industry 7114
Useful Resources on Social Media in Banks and the Financial Industry 76558
Useful Resources on Social Media in Construction Industry 15833
Useful Resources on Social Media in Higher Education 3031
Useful Resources on Social Media in Hotels 4719
Useful Resources on Social Media in Pharmaceutical Industry 7869
Useful Resources on Social Media in Retail Industry 5983
Useful Resources on Social Media in Telecommunications Industry 10895

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5270

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2194
Useful Resources on Presentation Tips 2226
Useful Resources on Prezi Tips 2226

Website

TitleHits
Useful Resources on A/B Testing 3010
Useful Resources on Cinemagraphs 2843
Useful Resources on Landing Page 4517
Useful Resources on Typography 2600
Useful Resources on Website Loading Speed 2320
Useful Resources on Website Tips and Techniques 3527
Useful Resources on Wordpress 4023

Google

TitleHits
Useful Resources on Google Analytics 6408
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3219

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