My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 9660
Social Media Power Influencers to Follow 6609
Useful Resources on Branding using Social Media 4936
Useful Resources on Browser Extensions for Social Media 3505
Useful Resources on Images for Social Media 3366
Useful Resources on Influencer Marketing 2260
Useful Resources on Mobile for Social Media 7671
Useful Resources on Paid Social Media 5031
Useful Resources on Personal Branding 3737
Useful Resources on Setting up Social Media Team 8020
Useful Resources on Social Media Analytics 8860
Useful Resources on Social Media Automation 3154
Useful Resources on Social Media Automation Tools 3509
Useful Resources on Social Media Campaign 5050
Useful Resources on Social Media Landscape 7870
Useful Resources on Social Media Listening & Monitoring 7343
Useful Resources on Social Media Marketing 3555
Useful Resources on Social Media Measurement 4850
Useful Resources on Social Media Measurements & KPI 7528
Useful Resources on Social Media ROI 5195
Useful Resources on Social Media Statistics & Trends 9485
Useful Resources on Social Media Strategy 5645
Useful Resources on Social Media Tips and Techniques 10199
Useful Resources on Social Media Tools 39030
Useful Resources on Social Media in China 2759
Useful and Interesting Blogs on Social Media 3460

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4597
Useful Resources on Content Marketing for B2B 13555
Useful Resources on Crisis Management 6284
Useful Resources on Customer Engagement using Social Media 17802
Useful Resources on Enterprise Social Network 4979
Useful Resources on Gamification with Social Media 7641
Useful Resources on Knowledge Management using Social Media 4330
Useful Resources on Lead Generation using Social Media 9293
Useful Resources on Project Management using Social Media 6154
Useful Resources on Social Customer Care 4580
Useful Resources on Social Media for B2B 8326
Useful Resources on Social Selling 14809
Useful Resources on Using Social Media in Event Management 5225
Useful Resources on how to Humanize Your Brand 8139
Useful Resources on the Use of Social Media in Innovation 3751
Useful Resources on the use of social media in Crowdfunding 4910
Useful Resources on the use of social media in Crowdsourcing 6832

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2490
Useful Resources on B2B Lead Generation 5241
Useful Resources on Content Marketing for B2B 13555
Useful Resources on Social Media for B2B 8326

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2490
Useful Resources on B2C Content Hub 2309
Useful Resources on Blogging 11897
Useful Resources on Call-to-Action in Social Media 7834
Useful Resources on Content Curation 8283
Useful Resources on Content Hub 2992
Useful Resources on Content Marketing Audit 6328
Useful Resources on Content Marketing Campaign 5918
Useful Resources on Content Marketing Case Studies 2862
Useful Resources on Content Marketing Editorial Calendar 99326
Useful Resources on Content Marketing Measurements & KPI 6361
Useful Resources on Content Marketing ROI 6000
Useful Resources on Content Marketing Strategy 6507
Useful Resources on Content Marketing Tips & Techniques 38488
Useful Resources on Content Marketing Tools 7784
Useful Resources on Content Marketing for B2B 13555
Useful Resources on Content Marketing using Facebook 14006
Useful Resources on Content Marketing using Google+ 5793
Useful Resources on Content Marketing using Instagram 5814
Useful Resources on Content Marketing using Pinterest 46862
Useful Resources on Content Marketing using Twitter 5534
Useful Resources on Content Marketing using Vine 6739
Useful Resources on Content Promotion and Distribution 5699
Useful Resources on Copywriting 6503
Useful Resources on Creating Infographics 4238
Useful Resources on Creating and Marketing Viral Content 9103
Useful Resources on Creating eBooks 4109
Useful Resources on Email Marketing 4025
Useful Resources on Image Editing Tips and Techniques 3067
Useful Resources on Inbound Marketing 5996
Useful Resources on Marketing eBooks 3490
Useful Resources on Mobile Content Marketing 2634
Useful Resources on SEO Tips and Techniques 46690
Useful Resources on Search Engine Marketing 3426
Useful Resources on Storytelling 4449
Useful Resources on User Generated Contents 4234
Useful Resources on Video Marketing 3875
Useful Resources on Visual Content Marketing 7742
Useful Resources on Writing Good Headlines 6543
Useful Resources on how to Create Great Content 23194
Useful Resources on where to Find Good Contents 5871
Useful Resources on where to Find Good Stock Photos 4986

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 14006
Useful Resources on Facebook Ads 5986
Useful Resources on Facebook Insights 4635
Useful Resources on Facebook Live 1873
Useful Resources on Facebook Stories 1717
Useful Resources on Facebook Tips and Techniques 11956
Useful Resources on How to Increase Facebook Likes 150583
Useful Resources on running successful Facebook Contests 6267

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5534
Useful Resources on How to Grow Your Twitter Followers 5654
Useful Resources on Twitter Ads 3122
Useful Resources on Twitter Analytics 6442
Useful Resources on Twitter Cards 4029
Useful Resources on Twitter Lists 3353
Useful Resources on Twitter Moments 2692
Useful Resources on Twitter Tips and Techniques 15677
Useful Resources on Twitter Tools 6202
Useful Resources on running successful Twitter Contests 5468

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 10164
Useful Resources on How to Write Good LinkedIn Summary 6670
Useful Resources on LinkedIn Ads 1898
Useful Resources on LinkedIn Tips and Techniques 22861
Useful Resources on Linkedin Analytics 3941
Useful Resources on Linkedin Tools 3894

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 46862
Useful Resources on Pinterest Analytics 4104
Useful Resources on Pinterest Tips and Techniques 20480
Useful Resources on Pinterest Tools 3563
Useful Resources on running successful Pinterest Contests 4079

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 5793
Useful Resources on Google+ Analytics 4356
Useful Resources on Google+ Tips and Techniques 6960

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 5814
Useful Resources on Instagram Ads 1657
Useful Resources on Instagram Analytics 4282
Useful Resources on Instagram Stories 3254
Useful Resources on Instagram Tips and Techniques 17993
Useful Resources on Instagram Tools 3229

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 6666

Vine

TitleHits
Useful Resources on Content Marketing using Vine 6739
Useful Resources on Vine Tips and Techniques 4261

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 4935

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 8115

Quora

TitleHits
Useful Resources on Quora 3618

Misc

TitleHits
Useful Resources on IFTTT 3975
Useful Resources on MOOC 3272
Useful Resources on Siri 5079
Useful Resources on iPad 3398
Useful Resources on iPhone 4261

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 6267
Useful Resources on running successful Pinterest Contests 4079
Useful Resources on running successful Twitter Contests 5468

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4635
Useful Resources on Google Analytics 23207
Useful Resources on Pinterest Analytics 4104
Useful Resources on Social Media Analytics 8860
Useful Resources on Social Media Listening & Monitoring 7343
Useful Resources on Twitter Analytics 6442

Blogging

TitleHits
Useful Resources on Blogging 11897
Useful Resources on Content Curation 8283
Useful Resources on Personal Branding 3737
Useful Resources on how to Create Great Content 23194
Useful Resources on where to Find Good Contents 5871
Useful Resources on where to Find Good Stock Photos 4986

By Industry

TitleHits
Social Media in Education 2407
Useful Resources on Social Media for Facility Managers 4136
Useful Resources on Social Media for Interior Designers 12587
Useful Resources on Social Media for Pet Stores 4220
Useful Resources on Social Media for Real Estate Agents 4197
Useful Resources on Social Media for Restaurants 11819
Useful Resources on Social Media in Airports and the Airline Industry 8484
Useful Resources on Social Media in Banks and the Financial Industry 113793
Useful Resources on Social Media in Construction Industry 17966
Useful Resources on Social Media in Higher Education 4185
Useful Resources on Social Media in Hotels 6212
Useful Resources on Social Media in Pharmaceutical Industry 9592
Useful Resources on Social Media in Retail Industry 7403
Useful Resources on Social Media in Telecommunications Industry 12254

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6501

Presentations

TitleHits
Useful Resources on Powerpoint Tips 3217
Useful Resources on Presentation Tips 3282
Useful Resources on Prezi Tips 3361

Website

TitleHits
Useful Resources on A/B Testing 4622
Useful Resources on Cinemagraphs 4022
Useful Resources on Landing Page 7080
Useful Resources on Typography 3570
Useful Resources on Website Loading Speed 3473
Useful Resources on Website Tips and Techniques 5301
Useful Resources on Wordpress 5431

Google

TitleHits
Useful Resources on Google Analytics 23207
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 5076

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