My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 7511
Social Media Power Influencers to Follow 4626
Useful Resources on Branding using Social Media 3562
Useful Resources on Browser Extensions for Social Media 1513
Useful Resources on Images for Social Media 1513
Useful Resources on Influencer Marketing 1007
Useful Resources on Mobile for Social Media 5032
Useful Resources on Paid Social Media 3478
Useful Resources on Personal Branding 2195
Useful Resources on Setting up Social Media Team 5888
Useful Resources on Social Media Analytics 5984
Useful Resources on Social Media Automation 1908
Useful Resources on Social Media Automation Tools 2057
Useful Resources on Social Media Campaign 3183
Useful Resources on Social Media Landscape 6468
Useful Resources on Social Media Listening & Monitoring 4276
Useful Resources on Social Media Marketing 2201
Useful Resources on Social Media Measurement 3595
Useful Resources on Social Media Measurements & KPI 5266
Useful Resources on Social Media ROI 3674
Useful Resources on Social Media Statistics & Trends 7113
Useful Resources on Social Media Strategy 4047
Useful Resources on Social Media Tips and Techniques 7940
Useful Resources on Social Media Tools 4711
Useful Resources on Social Media in China 1386
Useful and Interesting Blogs on Social Media 2065

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3263
Useful Resources on Content Marketing for B2B 9817
Useful Resources on Crisis Management 3650
Useful Resources on Customer Engagement using Social Media 16098
Useful Resources on Enterprise Social Network 3691
Useful Resources on Gamification with Social Media 5694
Useful Resources on Knowledge Management using Social Media 3119
Useful Resources on Lead Generation using Social Media 5748
Useful Resources on Project Management using Social Media 4740
Useful Resources on Social Customer Care 3204
Useful Resources on Social Media for B2B 6415
Useful Resources on Social Selling 13225
Useful Resources on Using Social Media in Event Management 3931
Useful Resources on how to Humanize Your Brand 7006
Useful Resources on the Use of Social Media in Innovation 2479
Useful Resources on the use of social media in Crowdfunding 3633
Useful Resources on the use of social media in Crowdsourcing 5361

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1300
Useful Resources on B2B Lead Generation 3728
Useful Resources on Content Marketing for B2B 9817
Useful Resources on Social Media for B2B 6415

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1300
Useful Resources on B2C Content Hub 1198
Useful Resources on Blogging 8270
Useful Resources on Call-to-Action in Social Media 6413
Useful Resources on Content Curation 6383
Useful Resources on Content Hub 1459
Useful Resources on Content Marketing Audit 4257
Useful Resources on Content Marketing Campaign 2785
Useful Resources on Content Marketing Case Studies 1543
Useful Resources on Content Marketing Editorial Calendar 4298
Useful Resources on Content Marketing Measurements & KPI 4380
Useful Resources on Content Marketing ROI 3999
Useful Resources on Content Marketing Strategy 5049
Useful Resources on Content Marketing Tips & Techniques 26164
Useful Resources on Content Marketing Tools 5232
Useful Resources on Content Marketing for B2B 9817
Useful Resources on Content Marketing using Facebook 12510
Useful Resources on Content Marketing using Google+ 4272
Useful Resources on Content Marketing using Instagram 4535
Useful Resources on Content Marketing using Pinterest 22292
Useful Resources on Content Marketing using Twitter 4322
Useful Resources on Content Marketing using Vine 5444
Useful Resources on Content Promotion and Distribution 2998
Useful Resources on Copywriting 4655
Useful Resources on Creating Infographics 2809
Useful Resources on Creating and Marketing Viral Content 7220
Useful Resources on Creating eBooks 2761
Useful Resources on Email Marketing 2306
Useful Resources on Image Editing Tips and Techniques 1884
Useful Resources on Inbound Marketing 3680
Useful Resources on Marketing eBooks 2220
Useful Resources on Mobile Content Marketing 1349
Useful Resources on SEO Tips and Techniques 9606
Useful Resources on Search Engine Marketing 2298
Useful Resources on Storytelling 2890
Useful Resources on User Generated Contents 2020
Useful Resources on Video Marketing 2232
Useful Resources on Visual Content Marketing 3899
Useful Resources on Writing Good Headlines 4796
Useful Resources on how to Create Great Content 19686
Useful Resources on where to Find Good Contents 4361
Useful Resources on where to Find Good Stock Photos 3584

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12510
Useful Resources on Facebook Ads 3932
Useful Resources on Facebook Insights 3081
Useful Resources on Facebook Live 626
Useful Resources on Facebook Stories 504
Useful Resources on Facebook Tips and Techniques 8384
Useful Resources on How to Increase Facebook Likes 5099
Useful Resources on running successful Facebook Contests 4688

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4322
Useful Resources on How to Grow Your Twitter Followers 4434
Useful Resources on Twitter Ads 1867
Useful Resources on Twitter Analytics 4358
Useful Resources on Twitter Cards 2138
Useful Resources on Twitter Lists 1892
Useful Resources on Twitter Moments 961
Useful Resources on Twitter Tips and Techniques 12330
Useful Resources on Twitter Tools 4453
Useful Resources on running successful Twitter Contests 4183

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7319
Useful Resources on How to Write Good LinkedIn Summary 5112
Useful Resources on LinkedIn Ads 554
Useful Resources on LinkedIn Tips and Techniques 18216
Useful Resources on Linkedin Analytics 2696
Useful Resources on Linkedin Tools 2513

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22292
Useful Resources on Pinterest Analytics 2877
Useful Resources on Pinterest Tips and Techniques 6280
Useful Resources on Pinterest Tools 2441
Useful Resources on running successful Pinterest Contests 2972

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4272
Useful Resources on Google+ Analytics 2573
Useful Resources on Google+ Tips and Techniques 5390

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4535
Useful Resources on Instagram Ads 532
Useful Resources on Instagram Analytics 2831
Useful Resources on Instagram Stories 1163
Useful Resources on Instagram Tips and Techniques 13335
Useful Resources on Instagram Tools 1702

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4967

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5444
Useful Resources on Vine Tips and Techniques 2857

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3510

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6430

Quora

TitleHits
Useful Resources on Quora 1754

Misc

TitleHits
Useful Resources on IFTTT 2436
Useful Resources on MOOC 1912
Useful Resources on Siri 3775
Useful Resources on iPad 2096
Useful Resources on iPhone 3029

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4688
Useful Resources on running successful Pinterest Contests 2972
Useful Resources on running successful Twitter Contests 4183

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3081
Useful Resources on Google Analytics 5199
Useful Resources on Pinterest Analytics 2877
Useful Resources on Social Media Analytics 5984
Useful Resources on Social Media Listening & Monitoring 4276
Useful Resources on Twitter Analytics 4358

Blogging

TitleHits
Useful Resources on Blogging 8270
Useful Resources on Content Curation 6383
Useful Resources on Personal Branding 2195
Useful Resources on how to Create Great Content 19686
Useful Resources on where to Find Good Contents 4361
Useful Resources on where to Find Good Stock Photos 3584

By Industry

TitleHits
Social Media in Education 1162
Useful Resources on Social Media for Facility Managers 2983
Useful Resources on Social Media for Interior Designers 9851
Useful Resources on Social Media for Pet Stores 2842
Useful Resources on Social Media for Real Estate Agents 2723
Useful Resources on Social Media for Restaurants 9942
Useful Resources on Social Media in Airports and the Airline Industry 6949
Useful Resources on Social Media in Banks and the Financial Industry 30658
Useful Resources on Social Media in Construction Industry 15681
Useful Resources on Social Media in Higher Education 2891
Useful Resources on Social Media in Hotels 4509
Useful Resources on Social Media in Pharmaceutical Industry 7661
Useful Resources on Social Media in Retail Industry 5790
Useful Resources on Social Media in Telecommunications Industry 10651

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5102

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2059
Useful Resources on Presentation Tips 2078
Useful Resources on Prezi Tips 2065

Website

TitleHits
Useful Resources on A/B Testing 2785
Useful Resources on Cinemagraphs 2688
Useful Resources on Landing Page 4027
Useful Resources on Typography 2436
Useful Resources on Website Loading Speed 2158
Useful Resources on Website Tips and Techniques 3260
Useful Resources on Wordpress 3792

Google

TitleHits
Useful Resources on Google Analytics 5199
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 2944

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