My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8939
Social Media Power Influencers to Follow 5819
Useful Resources on Branding using Social Media 4388
Useful Resources on Browser Extensions for Social Media 2886
Useful Resources on Images for Social Media 2616
Useful Resources on Influencer Marketing 1780
Useful Resources on Mobile for Social Media 6712
Useful Resources on Paid Social Media 4372
Useful Resources on Personal Branding 3124
Useful Resources on Setting up Social Media Team 7200
Useful Resources on Social Media Analytics 7909
Useful Resources on Social Media Automation 2630
Useful Resources on Social Media Automation Tools 2917
Useful Resources on Social Media Campaign 4258
Useful Resources on Social Media Landscape 7319
Useful Resources on Social Media Listening & Monitoring 6693
Useful Resources on Social Media Marketing 2951
Useful Resources on Social Media Measurement 4334
Useful Resources on Social Media Measurements & KPI 6898
Useful Resources on Social Media ROI 4596
Useful Resources on Social Media Statistics & Trends 8691
Useful Resources on Social Media Strategy 5073
Useful Resources on Social Media Tips and Techniques 9365
Useful Resources on Social Media Tools 38225
Useful Resources on Social Media in China 2196
Useful and Interesting Blogs on Social Media 2908

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4123
Useful Resources on Content Marketing for B2B 11924
Useful Resources on Crisis Management 5165
Useful Resources on Customer Engagement using Social Media 17159
Useful Resources on Enterprise Social Network 4475
Useful Resources on Gamification with Social Media 6821
Useful Resources on Knowledge Management using Social Media 3856
Useful Resources on Lead Generation using Social Media 8034
Useful Resources on Project Management using Social Media 5597
Useful Resources on Social Customer Care 4019
Useful Resources on Social Media for B2B 7515
Useful Resources on Social Selling 14193
Useful Resources on Using Social Media in Event Management 4665
Useful Resources on how to Humanize Your Brand 7710
Useful Resources on the Use of Social Media in Innovation 3228
Useful Resources on the use of social media in Crowdfunding 4422
Useful Resources on the use of social media in Crowdsourcing 6215

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2003
Useful Resources on B2B Lead Generation 4592
Useful Resources on Content Marketing for B2B 11924
Useful Resources on Social Media for B2B 7515

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2003
Useful Resources on B2C Content Hub 1845
Useful Resources on Blogging 10772
Useful Resources on Call-to-Action in Social Media 7246
Useful Resources on Content Curation 7529
Useful Resources on Content Hub 2362
Useful Resources on Content Marketing Audit 5734
Useful Resources on Content Marketing Campaign 4912
Useful Resources on Content Marketing Case Studies 2308
Useful Resources on Content Marketing Editorial Calendar 12337
Useful Resources on Content Marketing Measurements & KPI 5719
Useful Resources on Content Marketing ROI 5173
Useful Resources on Content Marketing Strategy 5928
Useful Resources on Content Marketing Tips & Techniques 35342
Useful Resources on Content Marketing Tools 6712
Useful Resources on Content Marketing for B2B 11924
Useful Resources on Content Marketing using Facebook 13424
Useful Resources on Content Marketing using Google+ 5188
Useful Resources on Content Marketing using Instagram 5247
Useful Resources on Content Marketing using Pinterest 45775
Useful Resources on Content Marketing using Twitter 5010
Useful Resources on Content Marketing using Vine 6211
Useful Resources on Content Promotion and Distribution 4865
Useful Resources on Copywriting 5744
Useful Resources on Creating Infographics 3697
Useful Resources on Creating and Marketing Viral Content 8360
Useful Resources on Creating eBooks 3555
Useful Resources on Email Marketing 3243
Useful Resources on Image Editing Tips and Techniques 2588
Useful Resources on Inbound Marketing 5132
Useful Resources on Marketing eBooks 3004
Useful Resources on Mobile Content Marketing 2112
Useful Resources on SEO Tips and Techniques 42761
Useful Resources on Search Engine Marketing 2996
Useful Resources on Storytelling 3869
Useful Resources on User Generated Contents 3560
Useful Resources on Video Marketing 3241
Useful Resources on Visual Content Marketing 6821
Useful Resources on Writing Good Headlines 5839
Useful Resources on how to Create Great Content 21201
Useful Resources on where to Find Good Contents 5303
Useful Resources on where to Find Good Stock Photos 4429

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 13424
Useful Resources on Facebook Ads 5151
Useful Resources on Facebook Insights 4009
Useful Resources on Facebook Live 1370
Useful Resources on Facebook Stories 1204
Useful Resources on Facebook Tips and Techniques 10759
Useful Resources on How to Increase Facebook Likes 124562
Useful Resources on running successful Facebook Contests 5665

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5010
Useful Resources on How to Grow Your Twitter Followers 5114
Useful Resources on Twitter Ads 2579
Useful Resources on Twitter Analytics 5796
Useful Resources on Twitter Cards 3273
Useful Resources on Twitter Lists 2792
Useful Resources on Twitter Moments 2086
Useful Resources on Twitter Tips and Techniques 14396
Useful Resources on Twitter Tools 5525
Useful Resources on running successful Twitter Contests 5015

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 9243
Useful Resources on How to Write Good LinkedIn Summary 6144
Useful Resources on LinkedIn Ads 1329
Useful Resources on LinkedIn Tips and Techniques 21066
Useful Resources on Linkedin Analytics 3460
Useful Resources on Linkedin Tools 3332

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 45775
Useful Resources on Pinterest Analytics 3629
Useful Resources on Pinterest Tips and Techniques 17751
Useful Resources on Pinterest Tools 3143
Useful Resources on running successful Pinterest Contests 3652

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 5188
Useful Resources on Google+ Analytics 3772
Useful Resources on Google+ Tips and Techniques 6357

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 5247
Useful Resources on Instagram Ads 1199
Useful Resources on Instagram Analytics 3753
Useful Resources on Instagram Stories 2542
Useful Resources on Instagram Tips and Techniques 16853
Useful Resources on Instagram Tools 2679

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5963

Vine

TitleHits
Useful Resources on Content Marketing using Vine 6211
Useful Resources on Vine Tips and Techniques 3684

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 4325

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 7424

Quora

TitleHits
Useful Resources on Quora 2946

Misc

TitleHits
Useful Resources on IFTTT 3396
Useful Resources on MOOC 2755
Useful Resources on Siri 4565
Useful Resources on iPad 2912
Useful Resources on iPhone 3810

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5665
Useful Resources on running successful Pinterest Contests 3652
Useful Resources on running successful Twitter Contests 5015

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4009
Useful Resources on Google Analytics 20061
Useful Resources on Pinterest Analytics 3629
Useful Resources on Social Media Analytics 7909
Useful Resources on Social Media Listening & Monitoring 6693
Useful Resources on Twitter Analytics 5796

Blogging

TitleHits
Useful Resources on Blogging 10772
Useful Resources on Content Curation 7529
Useful Resources on Personal Branding 3124
Useful Resources on how to Create Great Content 21201
Useful Resources on where to Find Good Contents 5303
Useful Resources on where to Find Good Stock Photos 4429

By Industry

TitleHits
Social Media in Education 1928
Useful Resources on Social Media for Facility Managers 3627
Useful Resources on Social Media for Interior Designers 11710
Useful Resources on Social Media for Pet Stores 3709
Useful Resources on Social Media for Real Estate Agents 3626
Useful Resources on Social Media for Restaurants 11079
Useful Resources on Social Media in Airports and the Airline Industry 7854
Useful Resources on Social Media in Banks and the Financial Industry 103407
Useful Resources on Social Media in Construction Industry 16539
Useful Resources on Social Media in Higher Education 3677
Useful Resources on Social Media in Hotels 5539
Useful Resources on Social Media in Pharmaceutical Industry 8856
Useful Resources on Social Media in Retail Industry 6821
Useful Resources on Social Media in Telecommunications Industry 11713

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6000

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2736
Useful Resources on Presentation Tips 2826
Useful Resources on Prezi Tips 2859

Website

TitleHits
Useful Resources on A/B Testing 3851
Useful Resources on Cinemagraphs 3478
Useful Resources on Landing Page 6206
Useful Resources on Typography 3145
Useful Resources on Website Loading Speed 2926
Useful Resources on Website Tips and Techniques 4565
Useful Resources on Wordpress 4860

Google

TitleHits
Useful Resources on Google Analytics 20061
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 4305

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