Useful Resources on Social Media in Hotels

Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on the use of social media in Hotels.

This social media library collection is updated on a daily basis. Within each section, the items are listed in chronological order, with the latest and newest item on top.

1. Research Reports (1)

     
    Hotels 2013
    Digital IQ Index®
    Mar 9, 2013
    18 views, 1 like

2. General (12)

     
    Top 8 Marketing Ideas for Hospitality Businesses
    by David Meerman Scott  
    Apr 13, 2016
    4 views, 2 likes
    Top 10 Luxury Hotel Brands in Digital
    by Elisabeth Rosen  
    Apr 6, 2016
    4 views, 1 like
     
    How Instagram and Pinterest are changing the hotel industry

    Dec 26, 2013
    8 views, 1 like
     
    Twitter Hotel Redefines the Social Media Vacation
    mashable.com
    Aug 1, 2013
    7 views, 1 like
     
    Hotels.com - Crowdsourcing Campaign Reveals the Hotel Offerings Most Important to Travelers
    More details here: Hotel Guest Census @hotelsdotcom #GuestCensus
    Yahoo! Finance
    Jun 26, 2013
    4 views, 1 like
     
    Why use social media to tell your hotel’s story
    by Kim van den Wijngaard
    Apr 29, 2013
    7 views, 1 like
     
    3 Ways Hotels (and Other Businesses) Should be Using Social Media
    by Joel Windels
    Apr 24, 2013
    4 views, 1 like
     
    Examples of Good Hotel Social Media & Reputation Management
    by Alan Young
    Apr 19, 2013
    8 views, 1 like
     
    BEST PRACTICE: Your hotel's social media strategy
    by Louise Birchall
    Mar 24, 2013
    8 views, 1 like
     
    Hotels and Social Media Presence: By the Numbers
    by Johanna Cox
    Feb 7, 2013
    4 views, 1 like
     
    How Hotels Can Use Video in Unique Ways
    by Debbie Miller
    Jun 22, 2012
    4 views, 1 like
     
    A Guide for Hotels Using Social Media
    buuteeq.com
    5 views, 1 like

3. Slideshare (2)

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    by sosnitikj, google  
    Oct 31, 2011
    1 view, 1 like
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    by CoxTronna, google
    Feb 1, 2010
    1 view, 1 like

4. Case Studies (5)

     
    Hotels.com - Crowdsourcing Campaign Reveals the Hotel Offerings Most Important to Travelers
    More details here: Hotel Guest Census @hotelsdotcom #GuestCensus
    Yahoo! Finance
    Jun 26, 2013
    4 views, 1 like
     
    TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off
    by Trefis Team
    Feb 19, 2013
    1 view, 1 like
     
    Four Seasons Social Media: Setting a High Bar for the Hotel Industry
    by Debbie Miller
    Feb 19, 2013
    1 view, 1 like
    Top hotel brands share social media tactics
    by Stephanie Wharton
    Dec 28, 2012
    3 views, 1 like
     
    Luxury Hotels & Social Media: Four Seasons Hotels and Resorts
    by Christopher Parr
    2 views, 1 like

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