Useful Resources on Social Media in Banks and the Financial Industry

Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on the use of social media in Banks and the Financial Industry.

This social media library collection is updated on a daily basis. Within each section, the items are listed in chronological order, with the latest and newest item on top.

1. General (11)

    TD Bank Goes Social in Customer Communications
    by Bryan Yurcan  
    Jun 11, 2014
    59 views, 1 like
    Beyond interaction: 4 reasons banks should use social media
    by Coren Hanley
    Apr 30, 2013
    73 views, 1 like
    SEC social media ruling: What it means for banks
    by Shellye Archambeau
    Apr 12, 2013
    30 views, 1 like
    Banks need to improve social media interaction
    by Cliff Saran
    Apr 9, 2013
    27 views, 1 like
    Power 100: Top Banks and Credit Unions Using Social Media
    Social Media Explorer and The Financial Brand team up to bring you a ranked list of the top banks and credit unions using social media
    by Nichole Kelly
    Apr 8, 2013
    33 views, 1 like
    The friendly financiers: How banks are embracing social media
    by Jon Russell
    Mar 29, 2013
    36 views, 1 like
    Social media regulatory guidance for U.S. banks: a road map for the finance industry

    Mar 15, 2013
    8 views, 1 like
    Five Ways Banks Should Be Using Social Media
    by John Adams
    Feb 1, 2013
    33 views, 1 like
    Most Banks Struggle with Social Media
    Apr 17, 2012
    26 views, 1 like
    5 Ways Financial Institutions Can Use Social Media

    Dec 1, 2010
    13 views, 1 like
    5 Ways Banks Are Using Social Media
    by Lon S. Cohen
    Sep 11, 2009
    26 views, 1 like

2. Consulting Reports (3)

    KPMG - The Social Banker v2.0
    May 14, 2013
    90 views, 1 like
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    by Evatiera, google     
    Apr 16, 2012
    11 views, 1 like
    Accenture - Social Banking: Social Network Imperative

    As interest in social banking grows, retail banks must learn how to craft effective social media strategies that capitalize on social networks such as Facebook and Twitter to connect with consumers.

    In this report, Accenture explores how clients want to interact with their financial services providers online and how banks can develop effective social media strategies that meet consumer needs and business objectives.

    Aug 12, 2011
    44 views, 1 like

3. Ranking (1)

    Retail Banking Social Media Power 100
    The Retail Banking Social Media Power 100 ranks the top 100 banks and top 100 credit unions on Facebook, Twitter and YouTube. The database is a joint production by The Financial Brand and Social Media Explorer.
    The Financial Brand
    Apr 9, 2013
    14 views, 1 like

4. Case Studies (4)

    The ING DIRECT Story: How Social Media is Changing the Way You Bank

    Apr 19, 2013
    39 views, 1 like
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    by Kiatiera, google     
    Feb 19, 2013
    29 views, 1 like
    How Indian banks are leveraging social media for competitive advantage
    by Srikanth RP
    Dec 27, 2012
    10 views, 1 like
    Aussie Bank Unveils New Social Media Command Centre

    Dec 10, 2012
    4 views, 1 like

5. Case Studies - Youtube (2)

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    by asiamemzv, google
    Feb 19, 2013
    6 views, 1 like
    VIDEO: Standard Chartered Bank’s Facebook Campaign during Ramadan

    Feb 23, 2011
    4 views, 1 like

6. Website Resources (1)

    The Financial Brand - Social Media Archive

    22 views, 1 like

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