Social Media for B2B 21-22 Jul 2014

Social Media for B2B
21-22 Jul 2014

1. Social Business – Overview

2. Social Media for B2B

2.1 Content Marketing

2.2 Writing Good Headlines

2.3 Lead Generation

2.4 Call-To-Action

2.5 Event Management

2.6 LinkedIn Tips & Techniques

2.7 Twitter Tips & Techniques

2.8 SlideShare Tips & Techniques

3. Using Social Business for Crowdsourcing

3.1 Content Creation

3.2 Idea Generation / Open Innovation

3.3 Product Development

3.4 Customer Insights

3.5 Distributed Knowledge

4. Social Project Management & Collaboration

5. Social Media Analytics

6. Managing a Social Business Project

7. Other Interesting Resources

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