Here’s a harsh reality: No one cares about your products or services (except you) - unless you are already a brand like Nike, Chanel, or BMW.
People are only interested in themselves. They search to find information and solutions that can help them solve their problems.
Imagine this: you surf to a website, or go to a Facebook page. Everything in there is about the company's own products and services. How likely is it you will come back again? Unless this is a branded product that you like, most likely you will not come back again, right?