Social Media Marketing 24-26 Jul 2017

Day 1 - Class Intro

A. Good Consulting Reports (12)

    2018 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Dec 6, 2017
    1 view, 1 like
    2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America
    by Lisa Murton Beets  
    Nov 1, 2017
    1 view, 1 like
    2018 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 27, 2017
    1 view, 1 like
    2017 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Oct 19, 2016
    4 views, 4 likes
    2017 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 28, 2016
    16 views, 1 like
    2016 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi  
    Oct 14, 2015
    18 views, 1 like
    2016 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley, Content Marketing Institute  
    Sep 30, 2015
    9 views, 1 like
    2015 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Vahe Habeshian, Content Marketing Institute  
    Oct 15, 2014
    3 views, 1 like
    2015 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi, Content Marketing Institute  
    Oct 1, 2014
    2 views, 1 like
    Generating Social Business Value Across the Enterprise
    It's free, but requires registration before download.
    MIT Sloan Managemetn Review & Deloitte
    Jul 14, 2014
    17 views, 1 like
    The social economy: Unlocking value and productivity through social technologies
    Very good report - 184 pages PDF - free download
    McKinsey & Company
    Jul 1, 2012
    46 views, 1 like
    McKinsey Quarterly - How social technologies are extending the organization
    McKinsey
    Nov 1, 2011
    17 views, 1 like

Day 3 - Content Marketing

1. Content Marketing Overview

2. Content Marketing Strategy

3. How to Create Good Content

Comments (1)

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