Day 1 - Class Intro

A. Good Consulting Reports (12)

	2018 B2C Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Dec 6, 2017 1 view, 1 like
	2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America by Lisa Murton Beets   Nov 1, 2017 1 view, 1 like
	2018 B2B Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Sep 27, 2017 1 view, 1 like
	2017 B2C Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Oct 19, 2016 4 views, 4 likes
	2017 B2B Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Sep 28, 2016 16 views, 1 like
	2016 B2C Content Marketing Benchmarks, Budgets, and Trends by Joe Pulizzi   Oct 14, 2015 18 views, 1 like
	2016 B2B Content Marketing Benchmarks, Budgets, and Trends by Ann Handley, Content Marketing Institute   Sep 30, 2015 9 views, 1 like
	2015 B2C Content Marketing Benchmarks, Budgets, and Trends by Vahe Habeshian, Content Marketing Institute   Oct 15, 2014 3 views, 1 like
	2015 B2B Content Marketing Benchmarks, Budgets, and Trends by Joe Pulizzi, Content Marketing Institute   Oct 1, 2014 2 views, 1 like
	Generating Social Business Value Across the Enterprise It's free, but requires registration before download. MIT Sloan Managemetn Review & Deloitte Jul 14, 2014 17 views, 1 like
	The social economy: Unlocking value and productivity through social technologies Very good report - 184 pages PDF - free download McKinsey & Company Jul 1, 2012 46 views, 1 like
	McKinsey Quarterly - How social technologies are extending the organization McKinsey Nov 1, 2011 17 views, 1 like

Day 3 - Content Marketing

1. Content Marketing Overview

2. Content Marketing Strategy

3. How to Create Good Content