Social Media Marketing - 20-22 Nov 2013

Social Media Marketing
20-22 Nov 2013

Day 1 - Class Intro

A. Good Consulting Reports (11)

    2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America
    by Lisa Murton Beets  
    Nov 1, 2017
    1 view, 1 like
    2018 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 27, 2017
    1 view, 1 like
    2017 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Oct 19, 2016
    4 views, 1 like
    2017 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 28, 2016
    16 views, 1 like
    2016 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi  
    Oct 14, 2015
    18 views, 1 like
    2016 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley, Content Marketing Institute  
    Sep 30, 2015
    9 views, 1 like
    2015 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Vahe Habeshian, Content Marketing Institute  
    Oct 15, 2014
    3 views, 1 like
    2015 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi, Content Marketing Institute  
    Oct 1, 2014
    2 views, 1 like
    Generating Social Business Value Across the Enterprise
    It's free, but requires registration before download.
    MIT Sloan Managemetn Review & Deloitte
    Jul 14, 2014
    17 views, 1 like
    The social economy: Unlocking value and productivity through social technologies
    Very good report - 184 pages PDF - free download
    McKinsey & Company
    Jul 1, 2012
    46 views, 1 like
    McKinsey Quarterly - How social technologies are extending the organization
    McKinsey
    Nov 1, 2011
    17 views, 1 like

B. ISS Social Media Classes

  1. Social Media Marketing - Attend this course if you are using social media mainly for branding, marketing, PR, or driving for more leads and sales for the B2C (business-to-consumer) market.
  2. Social Media For Business - Attend this course if you intend to use social media for:
    • B2B (business-to-business)
    • Enterprise collaboration or engaging workforce
    • Project management
    • Crowdsourcing for ideas or contents
    • Supply chain management

  3. Online Community Management for Social Media - Attend this course if you are responsible for running and maintaining online social communities.
  4. Social Media Analytics - Attend this course if you have attended any of the 3 courses above: Social Media Marketing, Social Media for Business or Online Community Management. The course will allow you to understand the impact of social media, such as:
    • What is the direct value of your Facebook page?
    • What is the ROI through your Twitter?
    • How to measure the impact of business metrics from your website or blog?
    • If you launch a social media campaign, how effective is the campaign?

Day 2 - Content Marketing

1. Content Marketing Overview

2. Content Marketing Strategy

3. How to Create Good Content

3a. Sample - What to Write?

4. How to Promote Your Content

5. Content Marketing using Twitter

6. Content Marketing using Facebook

7. Content Marketing using Pinterest

8. Content Marketing using Google+

9. Content Marketing – Key Challenges

10. Other Interesting Resources

Workshop 1

Workshop 2

Company Facebook & Twitter Accounts

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