Social Media Marketing
20-22 Nov 2013
Day 1 - Class Intro
A. Good Consulting Reports (12)
B. ISS Social Media Classes
- Social Media Marketing - Attend this course if you are using social media mainly for branding, marketing, PR, or driving for more leads and sales for the B2C (business-to-consumer) market.
- Social Media For Business - Attend this course if you intend to use social media for:
- B2B (business-to-business)
- Enterprise collaboration or engaging workforce
- Project management
- Crowdsourcing for ideas or contents
- Supply chain management
- Online Community Management for Social Media - Attend this course if you are responsible for running and maintaining online social communities.
- Social Media Analytics - Attend this course if you have attended any of the 3 courses above: Social Media Marketing, Social Media for Business or Online Community Management. The course will allow you to understand the impact of social media, such as:
- What is the direct value of your Facebook page?
- What is the ROI through your Twitter?
- How to measure the impact of business metrics from your website or blog?
- If you launch a social media campaign, how effective is the campaign?
Day 2 - Content Marketing
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