Content Marketing for B2B - Examples
A. Central to Content Marketing is your Website or Blog
- Don’t Build Your Social Media House on a Rented Lot - Aug 1, 2014
- Should I choose Facebook or a blog for my online business? - Jun 7, 2012
- Don’t build on rented land - Sep 22, 2012
- Facebooks and Twitters of leading print magazines
B. Sample Content Hubs - B2C
- NTUC - food for life tv
- LG Live - Discover Our Story, Socialise & Go Inside LG LG Singapore
- Coke - The Opener The Coca-Cola Company
- Pepsi Pulse
- P&G Everyday
- Target - Fashion & Beauty A Bullseye View
C. Sample Content Hubs - B2B
- American Express OPEN Forum - Launched six years ago, the OPEN forum by American Express is one of the oldest examples of social content marketing. All the content is aimed at issues faced by SME businesses, and there is a very established network of other business owners who you can tap into for peer advice.
- Intel IQ - Intel curates content on the topics of technology, media, life and the planet. They combine featured stories, trending stories and social content that uses the #IQ hashtag. The content hub is optimized for social sharing and is updated with content frequently.
- Content Loop from Cap Gemini - This site uses licensed content from big-name publishers. The content is posted into LinkedIn groups for distribution. When someone clicks on the link in LinkedIn, it takes them through to this site where the article is hosted. Visitors are invited to follow the Content Loop on Linkedin, are given access to further thought leadership content and are invited to connect directly with Cap Gemini consultants.
- Real Business from Xerox - Xerox started small, with a hub focused on healthcare. The quality of their content soon developed a substantial following in the healthcare community, and convinced Xerox to expand the offering into other areas of their business focus. The expanded hub - Real Business - shows how an editorial direction can effectively be driven by a brand's value proposition.
- Business Innovation from SAP - SAP's content hub has gravitas. This is their mission statement: SAP Business Innovation’s mission is to help executives develop a deeper understanding of the trends affecting the future of business through fact-based executive research, supplemented by the latest thinking from expert bloggers. It's clearly aimed at answering early-stage search questions for its audience and the design has clear calls to action for site conversion.
The OPEN forum is now the main source for inbound leads for their small business card. Through steady investment in growth, they have shown an ROI over time.
D. Plugins to display Google PageRank and Alexa Ranking
E. Online Content Marketing Calendar Tools
- Kapost - One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. Pricing starts at around $95 monthly.
- WordPress Editorial Calendar - It’s challenging to rely solely on memory or your WordPress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes. You can even click through the calendar to edit existing drafts! This WordPress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited.
- SocialCast - One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast. There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Plus, communicating with your team members about blogs, eBooks, and other marketing materials is as easy as commenting on a Facebook status. Pricing starts at around $3.00 per user a month.
- CoSchedule editorial calendar - More than 10,000 bloggers, editors, and social marketers trust the CoSchedule editorial calendar to plan their blog, content marketing, and social media. CoSchedule puts your blog and your social media on the same drag and drop calendar. Right from WordPress!
- DivvyHQ - If your company’s content marketing efforts have grown so exponentially you’re struggling to keep up, DivvyHQ might be exactly what you need. Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management.
- Trello - Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools. It’s essentially a very affordable ($25/month) template which allows you to map your processes, set permissions, assign tasks, and track progress in real time. There’s plenty of fun collaborative features too; users can even “like” cards and concepts.
- Gather Content - a tool for content marketers and project managers, stores files in the cloud for consistent group editing and has some neat features in terms of assigning tasks and tracking progress.
E. Content Marketing Editorial Calendar (17)
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by Mitchell Hall Apr 4, 2016 23 views, 15 likes  | |
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2. Content Marketing for B2B (33)
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by Dan Shewan Dec 1, 2016 24 views, 14 likes | |
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by Liz O'Neill Mar 1, 2014 22 views, 1 like | |
greenlightcommunications.com.au Feb 5, 2014 1 view, 1 like | |
by @LaurenBlecher, Lauren Blecher Jan 28, 2014 2 views, 3 likes | |
by Christabelle Tani Jun 12, 2013 1 view, 2 likes | |
91% of B2B marketers now use social media as a content marketing tool by Pam Dyer Jun 3, 2013 2 views, 1 like | |
by Michael Brenner May 16, 2013 3 views, 1 like | |
by Michele Linn May 15, 2013 3 views, 1 like |
3. How to Create Great Content (99)
- FAQ – Frequently Asked Questions
- FUQ – Frequently Unasked Questions
- FRO – Frequently raised objections
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by Janie Kliever Apr 16, 2015 2 views, 1 like |
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Always Thinking About the Reader: These “gifted” writers understand that readers, not content, will make them successful. | |
by Courtney Ramirez Oct 23, 2013 1 view, 1 like | |
These three lists that are must haves for any website and something you can implement today.
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by Pawan Deshpande, Curata Aug 1, 2013 1 view, 1 like | |
by Barry Feldman Jul 24, 2013 8 views, 1 like | |
by Jessica Ann Jul 22, 2013 7 views, 1 like | |
by Sté Kerwer Jul 3, 2013 1 view, 1 like | |
by Parry Malm Jul 2, 2013 7 views, 1 like | |
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by Susan Neal Oct 28, 2012 1 view, 1 like |
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4. Content Curation (23)
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#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016 by Rachel Moffett Mar 11, 2016 2 views, 2 likes |
by Meg Sutton Feb 20, 2014 1 view, 1 like | |
by Dan Polley Jul 25, 2013 11 views, 1 like | |
by Dennis Shiao Jun 8, 2013 6 views, 1 like | |
by Scott Scanlon Nov 13, 2012 3 views, 1 like |
5. Where to Find Good Contents (13)
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Need some good quotes for your blogs? Here are many great resources! | |
by Michael Brenner Jan 9, 2013 5 views, 1 like |
6. Writing Good Headlines (33)
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by Kelly Smith Apr 30, 2015 2 views, 2 likes | |
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by Anne Reuss Jul 26, 2013 3 views, 1 like | |
7. Lead Generation using Social Media for B2B (7)
by Tom Skotidas May 9, 2014 6 views, 1 like | |
by Eric Wittlake Jun 4, 2013 2 views, 1 like | |
by Adam Wexler May 29, 2013 2 views, 1 like |
8. Social Selling (27)
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by Kathi Kruse Aug 2, 2013 11 views, 1 like | |
by Allison Stadd Jul 5, 2013 9 views, 1 like | |
by Melonie Dodaro Jul 3, 2013 5 views, 1 like | |
by George Dearing May 20, 2013 18 views, 2 likes | |
by Mark Fidelman, Forbes May 19, 2013 14 views, 1 like | |
Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? by Michael Brenner , SAP May 8, 2013 22 views, 1 like | |
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Forgive me for such a cold approach
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Thank you for your time by Erica Schleinitz, Erica Schleinitz Apr 29, 2013 3 views, 1 like |
As business-to-business companies rely more on social collaboration tools, some of the biggest gainers are going to be salespeople – and not just because they can fan, friend, or follow prospects. McKinsey & Company Apr 16, 2013 6 views, 1 like | |
In 2012, 72.6% of sales people using social media as part of their sales process outperformed their sales peers and exceeded quota 23% more often. by Vernon Niven Mar 26, 2013 7 views, 1 like | |
There is a growing amount of buzz about a concept called “social selling” (often used synonymously with Sales 2.0). What many people call social selling is, in reality, social marketing, which is why it’s more effective in the mass B2C market than B2B. by Malinavalon Jan 30, 2013 4 views, 2 likes | |
Sales representatives have to build themselves as a brand. They not only have to pick one or a few social media platforms, such as Twitter to work with, but should be building their online persona, and forming and maintaining a solid connection with followers. by Katie Ingram (@ieyingram) Nov 1, 2012 10 views, 1 like | |
Savvy salespeople are increasingly using LinkedIn as a primary source of new leads and tangible revenue. In fact, for business to business, LinkedIn is a critical tool that can make your prospecting faster, smoother and, ultimately, more profitable. by Anna Bratton, salesforce.com Mar 15, 2012 9 views, 1 like | |
Cold calling and ‘blind selling’ are yesterday’s games. This Dreamforce session introduces the power of Social Selling and shows you seven steps to help you harness it. - a bit old, but still quite useful salesforce.com Aug 31, 2011 5 views, 2 likes |
9. Call-to-Action (CTA) (19)
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by Christina Walker Jul 4, 2013 26 views, 2 likes | |
by Jeff Bullas May 17, 2013 3 views, 1 like | |
by @gordonmacmillan May 15, 2013 3 views, 1 like |
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