Social Media for B2B - 17 Sep 2015

A. Video - What is Social Media? (2)

    What Is Social Media? Find out exactly what is social media..
    Black Box Social Media
    Sep 3, 2011
    3 views, 1 like
    Social Media, How it impacts your business now
    May 26, 2011
    5 views, 1 like

B. Consulting Reports (11)

    2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America
    by Lisa Murton Beets  
    Nov 1, 2017
    1 view, 1 like
    2018 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 27, 2017
    1 view, 1 like
    2017 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Oct 19, 2016
    4 views, 1 like
    2017 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 28, 2016
    16 views, 1 like
    2016 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi  
    Oct 14, 2015
    18 views, 1 like
    2016 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley, Content Marketing Institute  
    Sep 30, 2015
    9 views, 1 like
    2015 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Vahe Habeshian, Content Marketing Institute  
    Oct 15, 2014
    3 views, 1 like
    2015 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi, Content Marketing Institute  
    Oct 1, 2014
    2 views, 1 like
    Generating Social Business Value Across the Enterprise
    It's free, but requires registration before download.
    MIT Sloan Managemetn Review & Deloitte
    Jul 14, 2014
    17 views, 1 like
    The social economy: Unlocking value and productivity through social technologies
    Very good report - 184 pages PDF - free download
    McKinsey & Company
    Jul 1, 2012
    46 views, 1 like
    McKinsey Quarterly - How social technologies are extending the organization
    Nov 1, 2011
    17 views, 1 like

    2015 B2B Content Marketing Trends—North America
    Content Marketing Institute
    Oct 1, 2014

C. B2B Companies - Good Examples

  1. Dupont: [website]
  2. The Dow Chemical Company: [website]
  3. 3M: [website]
  4. GE: [website]

Sample Articles

D. B2B Companies - Competitors

  1. Evonik: [website]
  2. Arkema: [website]
  3. Kuraray: [website] [website]
  4. Lucite (under MRC group): [website]

E. Sample Content Hubs - B2B

  1. American Express OPEN Forum - Launched six years ago, the OPEN forum by American Express is one of the oldest examples of social content marketing. All the content is aimed at issues faced by SME businesses, and there is a very established network of other business owners who you can tap into for peer advice.
  2. The OPEN forum is now the main source for inbound leads for their small business card. Through steady investment in growth, they have shown an ROI over time.

  3. Intel IQ - Intel curates content on the topics of technology, media, life and the planet. They combine featured stories, trending stories and social content that uses the #IQ hashtag. The content hub is optimized for social sharing and is updated with content frequently.

  4. Content Loop from Cap Gemini - This site uses licensed content from big-name publishers. The content is posted into LinkedIn groups for distribution. When someone clicks on the link in LinkedIn, it takes them through to this site where the article is hosted. Visitors are invited to follow the Content Loop on Linkedin, are given access to further thought leadership content and are invited to connect directly with Cap Gemini consultants.
  5. Real Business from Xerox - Xerox started small, with a hub focused on healthcare. The quality of their content soon developed a substantial following in the healthcare community, and convinced Xerox to expand the offering into other areas of their business focus. The expanded hub - Real Business - shows how an editorial direction can effectively be driven by a brand's value proposition.
  6. Business Innovation from SAP - SAP's content hub has gravitas. This is their mission statement: SAP Business Innovation’s mission is to help executives develop a deeper understanding of the trends affecting the future of business through fact-based executive research, supplemented by the latest thinking from expert bloggers. It's clearly aimed at answering early-stage search questions for its audience and the design has clear calls to action for site conversion.

F. Crowdsourcing

  1. Video - Crowdsourcing and Crowdfunding Explained
  2. My Starbucks Idea
  3. Proctor & Gamble’s “Connect + Develop” initiative
  4. Dell Ideastorm
  5. SAP Co-Innovation Lab (COIL)

G. Knowledge Base

  1. GE

  2. BMW

  3. SAP

  4. Dreamhost

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