Bonus Materials

A. Examples of Forums Embedded within Corporate Website

  • Joomla - Support - Joomla Forum (in top menu)
  • Dreamhost - Support - Forums / Wiki (in bottom menu)
  • Linode - Resources - Community Forum / Guides & Tutorials
  • Bonitasoft - Community (in top menu)

B. Examples of FAQs

C. Examples of Curation

  1. Curate other people’s research
  2. Example: The Ideal Length of Everything Online by Kevan Lee of Buffer
    Lee creates a great piece of curated content in which he collected the best of other people’s research. He organizes the information to give readers an overview of the most relevant research. Further, as a good content curator, Lee adds extra value to the content by including his own commentary.

  3. Spotlight the best images in your niche
  4. Example: World’s Coolest Offices from Inc.
    This is a great example of how to curate images and make them your own. Use vibrant and engaging photos to draw in readers.

  5. Curate your comment section for new insights
  6. Example: Simon Dumenco’s Six More Media and Marketing Buzzwords That Must Die from Ad Age
    Dumenco curates commentary from a previous column of his that received a ton of social shares and comments. He drives new traffic to his older column by referencing and linking to it. He utilizes user-generated content and gives credit where credit is due. It’s an easy-to-read, shareable piece of great content.

  7. Get influencers to help curate epic content
  8. Example: How 10 Winning Salespeople Spend 15 Minutes Before a Sales Call on the Salesforce blog
    This is a classic list post that collects input from 10 sales influencers. It’s great content that makes the readers feel like they’re getting the inside scoop from a bunch of pros.
    This is an example of original curated content. Further, apart from the brief introduction and conclusion, this post is 100% contributor written.

  9. Get your audience involved
  10. Example: 20 Amazing Examples of Brand Content Marketing Hubs from B2B Marketing Insider
    B2B Insider Michael Brenner encouraged members of his audience to share their favorite brand content marketing hubs. It’s a useful example of content curation. You don’t have to do all of the work yourself. The objective is to extend your relationship with your target audience.

  11. Weekly compilation
  12. Example: Weekly Marketing Skinny by Ana Hoffman of Traffic Generation Café

D. B2B Content Marketing Examples and Case Studies

  1. Lattice Engines - Resource page
  2. Lattice Engines - The Buyer’s Guide
  3. Trapit - Resource page
  4. Bonitasoft - Resources page + Customer Success page
  5. Guttridge: Product Videos
  6. Caterpillar - safety videos

E. Sample B2B ROI

  1. 20 B2B Content Marketing Examples and Case Studies for 2015
  2. The Social Media ROI Cookbook

F. Crowdsourcing

  1. Video - Crowdsourcing and Crowdfunding Explained
  2. Video - The social approach to project management
  3. Video - Emergence
  4. My Starbucks Idea
  5. Proctor & Gamble’s “Connect + Develop” initiative
  6. Dell Ideastorm
  7. SAP Co-Innovation Lab (COIL)

G. Open Innovations Platforms

    • InnoCentive - Founded in 2001, InnoCentive connects businesses, institutions, non-profits and the public, with a global network of more than 160,000 of the world's brightest minds to build innovative solutions in an Open Innovation setting.
    • ideaken - ideaken enables enterprises when they need to collaborate to innovate, with employees, customers, research vendors, academia or with the global pool of talent. ideaken, a software as a service platform, is powered by innovation centric collaboration techniques, best practices & processes bundled into one single service conducive for open innovation.
    • NineSigma - drives innovation by expanding your reach into the global innovation community. NineSigma connects you to solution providers around the world, or in your own backyard, who can bring you fresh new ideas.
    • Innovation Exchange - an online open innovation marketplace where diverse community members from all over the world respond to challenges sponsored by Global 5000 companies.
    • IdeaConnection - a global resource for open innovation, specializing in confidential collaborative problem solving for companies through a worldwide expert network with thousands of problem solvers across all areas of science, technology and general business.
    • List of many other Open Innovation Intermediaries

H. Innovation Management Platforms

    • IdeaScale - Bring out the best ideas from your customers and stakeholders by giving them a platform to share, vote and discuss feedback.
    • Imaginatik - the industry leader in idea and innovation management software, strategies and solutions for enterprises
    • Spigit - Spigit's innovation and idea management software helps you tap your best asset (your people)
    • Qmarkets - Qmarkets provides Enterprise idea management software & prediction markets, for innovation management, market research

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