Social networking is essential for business

Businesses must work on fitting around a changing landscape known as "shareconomy" or risk being left behind, Ovum has warned.

The analyst company said that in the future employees will face a different way of working life, never tethered to one location and able to share and access knowledge more easily.

It said that this was as a result of the "acceleration of consumerisation and the influx of devices and platforms entering the workplace". This includes a wide range of interconnected, social, mobile and cloud-based collaboration platforms on multiple devices, which would enable employees to participate in the “shareconomy”.

In its ‘Enterprise 2020’ study into the future of enterprise collaboration and its role in fostering greater productivity and innovation. Ovum pinpointed Citrix, Google, VMware and Yammer as the disruptive players leading the charge in this transformation.

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