2013-04-11 IIBA

Presentation on "Business Use of Social Media and Impact to Business Analysts" @ Business Analysts Networking Night organized by IIBA Chapter (Singapore) on April 11, 2013, Singapore.


With the wide range of social media present today, organisations are increasingly finding effective ways to adopt them for business use – either externally, with customers, partners or internally with staff. IT projects will no longer just dealing with traditional transactional systems but will over time, incorporate elements of social media and collaboration in them. Far-sighted application vendors such as SalesForce.com realize this and have bought over/developed successful social media tools such as Radian6 and Chatter to incorporate into their business applications.

As a business analyst, it is no longer sufficient to know only about traditional transactional systems. There is a need to also understand how business can make use of social media and collaboration in business systems and the impact it has on the work of the business analysts. This talk will provide an overview of business uses of social media and provide some idea of the impact it will have on the work of business analysts.

  1. Reinventing Relationships with Social Business
  2. Facebook Apps
    1. NLB – myLibrary on Facebook
      Sign up here
    2. CommBank in Australia - Facebook Banking
      CommBank Kaching for Facebook
    3. Frank by OCBC
    4. Standard Chartered Bank - Facebook Campaign during Ramadan
      SCB - My Majlis
    5. OCBC Cycle Singapore 2013
    6. Citibank
    7. Resort World Sentosa - Contest
      Resort World Sentosa - Fan of the Month
    8. Watsons - Latest Promotions

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