2. Content Marketing for B2B

Content Marketing for B2B - Examples

A. Central to Content Marketing is your Website or Blog

  1. Don’t Build Your Social Media House on a Rented Lot - Aug 1, 2014

  2. Should I choose Facebook or a blog for my online business? - Jun 7, 2012
  3. Don’t build on rented land - Sep 22, 2012
  4. Facebooks and Twitters of leading print magazines

C. B2B Companies - Good Examples

  1. Dupont: [website]
  2. The Dow Chemical Company: [website]
  3. 3M: [website]
  4. GE: [website]

B. Sample Content Hubs - B2C

  1. NTUC - food for life tv
  2. LG Live - Discover Our Story, Socialise & Go Inside LG LG Singapore
  3. Coke - The Opener The Coca-Cola Company
  4. Pepsi Pulse
  5. P&G Everyday
  6. Target - Fashion & Beauty A Bullseye View

D. Sample Content Hubs - B2B

  1. American Express OPEN Forum - Launched six years ago, the OPEN forum by American Express is one of the oldest examples of social content marketing. All the content is aimed at issues faced by SME businesses, and there is a very established network of other business owners who you can tap into for peer advice.
  2. The OPEN forum is now the main source for inbound leads for their small business card. Through steady investment in growth, they have shown an ROI over time.

  3. Intel IQ - Intel curates content on the topics of technology, media, life and the planet. They combine featured stories, trending stories and social content that uses the #IQ hashtag. The content hub is optimized for social sharing and is updated with content frequently.

  4. Content Loop from Cap Gemini - This site uses licensed content from big-name publishers. The content is posted into LinkedIn groups for distribution. When someone clicks on the link in LinkedIn, it takes them through to this site where the article is hosted. Visitors are invited to follow the Content Loop on Linkedin, are given access to further thought leadership content and are invited to connect directly with Cap Gemini consultants.
  5. Real Business from Xerox - Xerox started small, with a hub focused on healthcare. The quality of their content soon developed a substantial following in the healthcare community, and convinced Xerox to expand the offering into other areas of their business focus. The expanded hub - Real Business - shows how an editorial direction can effectively be driven by a brand's value proposition.
  6. Business Innovation from SAP - SAP's content hub has gravitas. This is their mission statement: SAP Business Innovation’s mission is to help executives develop a deeper understanding of the trends affecting the future of business through fact-based executive research, supplemented by the latest thinking from expert bloggers. It's clearly aimed at answering early-stage search questions for its audience and the design has clear calls to action for site conversion.

E. Plugins to display Google PageRank and Alexa Ranking

  1. Firefox - SearchStatus
  2. Chrome - Open SEO Stats

F. Online Content Marketing Calendar Tools

  • Kapost - One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. Pricing starts at around $95 monthly.
  • WordPress Editorial Calendar - It’s challenging to rely solely on memory or your WordPress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes. You can even click through the calendar to edit existing drafts! This WordPress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited.
  • SocialCast - One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast. There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Plus, communicating with your team members about blogs, eBooks, and other marketing materials is as easy as commenting on a Facebook status. Pricing starts at around $3.00 per user a month.
  • CoSchedule editorial calendar - More than 10,000 bloggers, editors, and social marketers trust the CoSchedule editorial calendar to plan their blog, content marketing, and social media. CoSchedule puts your blog and your social media on the same drag and drop calendar. Right from WordPress!
  • DivvyHQ
  • - If your company’s content marketing efforts have grown so exponentially you’re struggling to keep up, DivvyHQ might be exactly what you need. Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management.

  • Trello - Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools. It’s essentially a very affordable ($25/month) template which allows you to map your processes, set permissions, assign tasks, and track progress in real time. There’s plenty of fun collaborative features too; users can even “like” cards and concepts.
  • Gather Content - a tool for content marketers and project managers, stores files in the cloud for consistent group editing and has some neat features in terms of assigning tasks and tracking progress.

G. Content Marketing Editorial Calendar (17)

    7 Steps to Creating and Executing an Editorial Calendar
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    Dec 31, 1969
    30 views, 17 likes
    How To Build A Social Media Editorial Calendar The Easy Way (Free Template)
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    Apr 27, 2017
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    2017 Social Media Marketing Calendar: Organize A Year of Content the Easy Way
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    Jan 13, 2017
    14 views, 23 likes
    How To Plan A Content Marketing Calendar That Actually Works
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    Dec 12, 2016
    36 views, 22 likes
    4 Helpful Tools for Organizing Your Social Media Calendar
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    Oct 18, 2016
    22 views, 21 likes
     
    How To Build A Social Media Editorial Calendar The Easy Way (Free Template)
    by Ben Sailer  
    May 19, 2016
    25 views, 18 likes
     
    Content Marketing Editorial Calendar Templates: The Ultimate List
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    Apr 4, 2016
    23 views, 15 likes
     
    Content Calendar Template: Backed By Data
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    Mar 2, 2016
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    How to Create a Content Marketing Editorial Calendar
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    Jan 8, 2016
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    10 Ways to Improve Your Editorial Calendar
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    Dec 31, 2015
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    How to Build an Editorial Calendar for Content Creation and Distribution
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    May 27, 2015
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    The Social Media Content Calendar Every Marketer Needs [Free Template]
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    Apr 30, 2015
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    How To Quadruple Your Traffic With A Social Media Editorial Calendar
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    Jan 7, 2015
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    Dec 22, 2014
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    A Content Marketer’s Checklist: Editorial Calendar Essentials
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    Nov 18, 2014
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    Content Marketing Editorial Calendar Template 2014
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    Jan 6, 2014
    8 views, 2 likes
     
    Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs
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    Jun 18, 2013
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2. Content Marketing for B2B (33)

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    Content Marketing Roadmap: The B2B Buyer’s Journey
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    Oct 25, 2017
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    2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You
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    Oct 24, 2017
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    Video is Finally Coming to LinkedIn: Here’s What B2B Marketers Should Do
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    Sep 14, 2017
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    Implementing B2B Content Marketing – A Proven 7 Step Approach
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    Jul 1, 2017
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    The Channels and Content Types B2B Marketers Say Are Generating Leads and Revenue
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    Feb 8, 2017
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    The Seriously Comprehensive Guide to B2B Content Marketing
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    Dec 1, 2016
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    The Top B2B Content of 2016: Six Lessons for Marketers
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    Nov 30, 2016
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    Content Marketing: A B2B Primer
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    Nov 1, 2016
    19 views, 18 likes
     
    38 B2B Content Marketing Case Studies for 2016
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    Apr 26, 2016
    22 views, 12 likes
    8 B2B Content Marketing Trends
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    Mar 30, 2016
    4 views, 2 likes
     
    [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    by Joe Pulizzi  
    Feb 24, 2016
    1 view, 2 likes
     
    B2B Buyers' Favorite Content Types and Channels
    by Ayaz Nanji  
    Feb 18, 2016
    1 view, 2 likes
     
    B2B vs B2C Content Marketing: How to Crush It with Each Type
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    Jan 25, 2016
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    Be Inspired: The Best B2B Content Of 2015
    by Steve Rayson  
    Nov 23, 2015
    2 views, 2 likes
    Why your B2B content marketing should ‘Start With Why’
    by Doug Kessler  
    Nov 14, 2015
    1 view, 3 likes
     
    The Most Effective B2B Content Types for Each Funnel Stage
    by Jeffrey L. Cohen  
    Oct 20, 2015
    2 views, 2 likes
     
    How Do Content Strategies For B2B And B2C Businesses Differ?
    by Jayson DeMers  
    Apr 6, 2015
    2 views, 2 likes
     
    Don't make B2B contents looks like B2C - B2B Marketers Are Humans, Too
    by Bryan Bartlett  
    Apr 3, 2015
    3 views, 1 like
     
    5 Things B2B Buyers Want Your Content To Do
    by Gordana Stok  
    Feb 24, 2015
    4 views, 1 like
     
    This Is the Secret to Great B2B Content
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    Feb 17, 2015
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    12 B2B Content Marketing Examples and Case Studies for 2014
    by Lee Odden  
    Jun 25, 2014
    2 views, 3 likes
     
    General Electric’s Instagram Content Strategy Analyzed
    by Namita Bajaj  
    Jun 13, 2014
    2 views, 1 like
    What’s the Difference Between B2B and B2C Content Marketing?
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    Apr 8, 2014
    1 view, 2 likes
     
    B2B Content Marketing Doesn’t Have To Be Boring
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    Mar 1, 2014
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    B2B Content Marketing – What you need to do to make it work
    greenlightcommunications.com.au
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    How to Take the “Boring” out of B2B Content Marketing
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    12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
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    Jun 28, 2013
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    7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
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    Jun 19, 2013
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    Content Marketing From Start to Finish (a B2B Marketer’s Journey)
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    Social Media is Key to B2B Content Marketing
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    Jun 3, 2013
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    Slideshare Is The Biggest Opportunity In B2B Content Marketing
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    May 16, 2013
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    B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
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    May 15, 2013
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3. How to Create Great Content (99)

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    Never Run Out of Blog Post Ideas Again: 25 Resources for Content Marketers
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    Rankingi kredytowe

    W sieci da się odszukać bez najmniejszego problemu parę jeśli nie kilkanaście porównywarek kredytowych. W rzeczywistości nie ma lepszego wybierania oferty dla nas. Definiujemy kwotę, czas kredytowania i porównywarka kredytowa uwidocznia nam kilkadziesiąt propozycji kredytowych. W dodatku, możemy sobie kredyt zamówić przez kontakt z doradcą. Wszystko wydaje się proste tylko że...

    Często przy składaniu wniosku dowiadujemy się, że nie pozyskamy kredytu gdyż nie spełniamy warunków kredytodawcy.

    Na nieszczęście porównywarka kredytów tylko zestawia kredyty, naprowadza który kredyt jest dobry, pokazuje ukryte szczegóły oferty kredytowej, jakich w reklamie danego banku nie można wypatrzyć, jednakże porównywarka kredytowa nie precyzuje, że w danym banku kredyt naturalnie uzyskamy.

    Każdy bank ma swoją własną taktykę, w jednym nasza zdolność finansowa będzie stosowna do osiągnięcia kredytu, w innym natomiast nie.

    Jak składać wniosek o kredyt aby obniżyć możliwość odrzucenia wniosku? Warto skorzystać z pomocy doradcy kredytowego, zwykle w większych porównywarkach kredytowych jest opcja skorzystania z pomocy doradcy kredytowego zupełnie bezpłatnie. Porównywarki kredytowe są bardzo wygodne, warto z nich korzystać wybierając kredyt, należy jednak pamiętać, że to bank rozstrzyga czy udzieli danej osobie kredytu.

    https://ecasa.pl/kredyt-4500-zl-kalkulator-kredytowy.html/
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    by Darren Rowse, ProBlogger  
    3 views, 1 like

4. Content Curation (23)

    10 Content Curation Tools Every Marketer Needs
    by Patrick Armitage  
    May 11, 2017
    1 view, 1 like
    How to Curate Content: The Secret Sauce
    by Kevan Lee  
    Sep 13, 2016
    4 views, 1 like
    The Top 100 Blogs to Curate for Social Media Power Users
    by Kevan Lee  
    May 11, 2016
    1 view, 1 like
     
    15 Killer Content Curation Tools To Keep Your Blog And Social Media Rich
    by Julie Ellis  
    Mar 31, 2016
    1 view, 1 like
    Best Practices for Content Curation in 2016
    #ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016
    by Rachel Moffett
    Mar 11, 2016
    2 views, 2 likes
     
    How to Do Curated Content RIGHT: A Step-by-Step Guide
    by Neil Patel  
    Nov 11, 2015
    1 view, 1 like
     
    Content curation: a primer
    by Martin Couzins  
    May 18, 2015
    5 views, 2 likes
     
    How To Curate Content, The Proper Way
    Pressly  
    May 18, 2015
    5 views, 1 like
     
    10 Steps To Maximize Your Internal Content Curation
    by HeidiCohen  
    May 6, 2015
    6 views, 1 like
     
    The 5 Most Popular Blog Content Curation Formats
    by HeidiCohen  
    Apr 24, 2015
    4 views, 1 like
     
    The Definitive Guide to Content Curation
    by Pawan Deshpande  
    Jan 15, 2015
    3 views, 1 like
     
    How to find great content? The ultimate guide to Content Curation
    by Omkar Mishra  
    Jan 6, 2015
    4 views, 2 likes
     
    How To Curate Content Like A Pro: 8 Lessons (Examples Included)
    by HeidiCohen  
    Dec 8, 2014
    4 views, 2 likes
     
    How to Create a Curated Blog Post
    by Pamela Vaughan  
    Aug 12, 2014
    3 views, 1 like
     
    Content Curation & SEO: Do’s and Don’ts
    by Meg Sutton
    Feb 20, 2014
    1 view, 1 like
     
    How to Speed Up Your Content Curation Process
    by Cas McCullough  
    Feb 12, 2014
    3 views, 1 like
     
    11 best practices for more effective content curation
    by Matt Heinz  
    Jan 17, 2014
    24 views, 1 like
     
    11 Powerful Tools that Take Your Curation to the Next Level
    by Sarah Arrow  
    Dec 23, 2013
    2 views, 1 like
     
    7 Ways Content Curation Can Wow Your Audience
    by Nikhil Jain  
    Dec 5, 2013
    5 views, 1 like
     
    12 Most Embeddable Social Content Curation Tools
    by Dan Polley
    Jul 25, 2013
    11 views, 1 like
     
    6 Steps to More Effective Content Curation
    by Dennis Shiao
    Jun 8, 2013
    6 views, 1 like
     
    24 Brilliant Bloggers Talk About Content Curation
    by Allison Boyer  
    May 2, 2013
    3 views, 1 like
     
    The Ultimate List of Content Curation Tools and Platforms
    by Scott Scanlon
    Nov 13, 2012
    3 views, 1 like

5. Where to Find Good Contents (13)

     
    94 Amazing Sites For Social Media Content Ideas
    by Mehmet Niyazi  
    Jun 27, 2016
    4 views, 2 likes
     
    9 Easy Places To Find New Ideas For Great Content
    by Melonie Dodaro  
    May 11, 2016
    1 view, 1 like
    21 quick ways to find inspiration for creating content
    by Tereza Litsa  
    Apr 4, 2016
    1 view, 1 like
     
    10 Tools For Discovering Content Your Followers Will Love To Share
    by Katerina Petropoulou  
    Mar 14, 2016
    2 views, 1 like
     
    How to Find the Best Pieces of Content in Your Industry
    by Kristi Hines  
    Sep 14, 2015
    4 views, 1 like
     
    The Ultimate Guide to Finding Irresistible Topics to Delight Your Readers
    by Sarah  
    May 26, 2015
    2 views, 1 like
     
    7 Twitter Tools to Help You Discover Great Content
    by Lauren Dugan  
    Dec 31, 1969
    2 views, 1 like
     
    14 Superb Places To Find Fresh Blog Topic Ideas
    by Pauline Cabrera  
    Feb 17, 2014
    5 views, 1 like
     
    6 Ways to Research Content for your Blog (that you may have forgot about)
    by Sarah Arrow  
    Oct 21, 2013
    1 view, 2 likes
     
    Where to Find the Most Popular Quotes and Sayings
    Need some good quotes for your blogs? Here are many great resources!
    by Louise Myers  
    Sep 19, 2013
    5 views, 1 like
     
    5 Reliable Places To Get Social Media News
    by Cara Friedman  
    Aug 8, 2013
    5 views, 1 like
     
    10 Creative Ideas for Your Next Blog Post
    by Michelle Shaeffer  
    Aug 5, 2013
    3 views, 1 like
     
    20 B2B Marketing Blogs You Need To Read
    by Michael Brenner
    Jan 9, 2013
    5 views, 1 like

6. Writing Good Headlines (33)

    How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    by Steve Rayson  
    Jul 13, 2017
    2 views, 1 like
    This New Data Will Make You Rethink How You Write Headlines
    by Larry Kim  
    Jun 28, 2017
    1 view, 1 like
    We Analyzed 100 Million Headlines. Here’s What We Learned
    by Steve Rayson  
    Jun 26, 2017
    2 views, 2 likes
    How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
    by Corey Wainwright  
    Jun 15, 2017
    2 views, 1 like
     
    101+ Blog Post Headline Formulas You Can Swipe and Deploy
    by Will Blunt  
    Feb 24, 2017
    1 view, 1 like
    How to Write Emotional Headlines That Get More Shares
    by Garrett Moon  
    Jan 20, 2017
    1 view, 3 likes
    The Most Successful LinkedIn Headlines and Topics of 2016
    by Steve Rayson  
    Dec 20, 2016
    3 views, 3 likes
    13 Headline Writing Hacks You HAVEN’T Heard
    by Kristi Kellogg  
    Nov 21, 2016
    2 views, 1 like
     
    17 Easy Tricks How to Write Catchy Titles and Headlines
    by Priit Kallas  
    Oct 19, 2016
    4 views, 1 like
    Amazingly Simple Formulas For Crafting Killer Blog Headlines
    by Maria Dykstra  
    Apr 8, 2016
    18 views, 1 like
    How to Write Viral Headlines: New BuzzSumo Research
    by Steve Rayson  
    Mar 30, 2016
    2 views, 1 like
     
    Ninja Copywriter’s Guide to Writing Headlines that Seduce Readers & Drive More Traffic
    by Wes Pearce  
    Mar 22, 2016
    1 view, 1 like
     
    The Most Effective Elements of Clickbait Article Headlines
    by Ayaz Nanji  
    Mar 1, 2016
    1 view, 1 like
     
    Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%
    by Nathan Ellering  
    Feb 16, 2016
    1 view, 1 like
     
    Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest
    by Neil Patel  
    Dec 9, 2015
    1 view, 1 like
     
    4 Clickworthy Headline Tricks We Learned From Top Journalists
    by Chris Boyles  
    Dec 5, 2015
    1 view, 1 like
     
    15 Hacks to Write Headlines That Will Send You More Traffic Today
    by Andy Crestodina  
    Dec 3, 2015
    2 views, 1 like
     
    43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts
    by Nathan Ellering  
    Dec 2, 2015
    1 view, 1 like
     
    How To Write A Headline That Will Get Kickass Results
    by Mark Thompson  
    May 10, 2015
    2 views, 1 like
     
    33 Easy Ways To Write A Headline That Will Make You Successful
    by Kelly Smith
    Apr 30, 2015
    2 views, 2 likes
     
    How to Write Blog Headlines People Will Actually Click On [Report]
    by Shelly Kramer  
    Apr 13, 2015
    2 views, 1 like
     
    How to Craft Headlines That Draw People to Your Content
    by HeidiCohen  
    Mar 18, 2015
    1 view, 1 like
     
    How To Craft The Perfect Headline For Content Marketing
    by Pam Dyer  
    Mar 9, 2015
    1 view, 1 like
    30+ Ultimate Headline Formulas for Tweets, Posts, and Emails
    by Kevan Lee  
    Aug 18, 2014
    3 views, 1 like
     
    10 Tips for Writing Viral Titles
    by Bernadette Coleman  
    Aug 6, 2014
    1 view, 1 like
     
    The Scientific Guide to Creating Sticky Headlines
    by Greg Digneo  
    Jun 22, 2014
    1 view, 1 like
     
    The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More
    by Kevan Lee  
    May 28, 2014
    1 view, 1 like
     
    How to Write Headlines That Make People AND Google Read Onward
    by Jessica Mehring  
    May 19, 2014
    9 views, 1 like
     
    6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    by Matthew Capala  
    Apr 15, 2014
    1 view, 1 like
    How to Write The Perfect Headline: The Top Words Used in Viral Headlines By Kevan Lee
    by Kevan Lee  
    Mar 19, 2014
    2 views, 1 like
     
    How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
    by Salma Jafri  
    Jan 27, 2014
    3 views, 1 like
     
    You Can’t Afford Not To Write Bewitching Headlines
    by Anne Reuss
    Jul 26, 2013
    3 views, 1 like
     
    Writing Headlines: 3 Ways to Create Titles that Get Traffic and Draw the Attention
    by Daniel Sharkov  
    Nov 21, 2012
    1 view, 1 like

7. Lead Generation using Social Media for B2B (7)

     
    10 B2B Lead Generation Strategies for 2016
    by Johanna Rivard  
    Apr 11, 2016
    6 views, 1 like
     
    For Lead Generation, B2Bs Choose Quality Over Quantity
    eMarketer  
    Jul 17, 2015
    2 views, 1 like
     
    10 Ways to Supercharge Your B2B Lead Generation Efforts
    by John Jantsch  
    Aug 11, 2014
    1 view, 1 like
     
    The Power of LinkedIn Groups for Lead Generation
    by Tom Skotidas
    May 9, 2014
    6 views, 1 like
     
    Six Ways B-to-B Marketers Can Use Twitter to Generate Leads
    by Alex Kantrowitz  
    Jan 16, 2014
    6 views, 1 like
     
    6 Best Tactics for B2B Lead Generation
    by Eric Wittlake
    Jun 4, 2013
    2 views, 1 like
     
    Changes on Twitter: B2B Social Media Lead Generation
    by Adam Wexler
    May 29, 2013
    2 views, 1 like

8. Social Selling (27)

     
    How to Use Social Selling to Sky Rocket Sales
    by Brian Mcfarlane  
    Mar 15, 2017
    6 views, 2 likes
    How B2B Sales Can Benefit from Social Selling
    by Laurence Minsky  
    Nov 8, 2016
    4 views, 3 likes
    How Marketers Can Meet the Demands of Social Selling
    by Barry Feldman  
    Oct 22, 2016
    2 views, 1 like
     
    The Building Blocks Of Social Selling [Slideshare]
    by Jamie Shank  
    Oct 5, 2016
    3 views, 1 like
    Social Selling – Let’s Get a Few Things Straight
    by Vanessa DiMauro  
    Jun 3, 2016
    1 view, 1 like
     
    16 Pricing Page Tips That Will Drive More Sales
    by Neil Patel  
    Sep 28, 2015
    1 view, 1 like
     
    4 Tools to Simplify Social Selling
    by Pratik Dholakiya  
    Sep 28, 2015
    2 views, 1 like
     
    Complete Resources Guide to Social Selling
    by Kevin Hurley  
    Jul 17, 2015
    1 view, 1 like
    3 Reasons Why Social Selling Isn’t Working for Your Sales Team
    by Kurt Foedisch  
    Apr 28, 2015
    1 view, 1 like
     
    The Key to Social Selling is Social, Not Selling
    by Hillary Byers  
    Mar 27, 2015
    2 views, 1 like
     
    Content Is The Key To Open The Door To Social Selling Success
    by Gerry Moran  
    Jun 22, 2014
    3 views, 1 like
     
    5 Steps for Setting up Your Company’s Social Selling Program
    by Andrew Jenkins  
    Jan 9, 2014
    16 views, 1 like
     
    The Ultimate Secret to Success in Social Selling
    by Kathi Kruse  
    Nov 25, 2013
    4 views, 1 like
     
    5 Ways to Sell With Social Media
    by Jim Belosic  
    Sep 19, 2013
    6 views, 1 like
     
    Killer Tips to Master Social Selling: Facebook, Twitter, LinkedIn and Your Blog
    by Kathi Kruse
    Aug 2, 2013
    11 views, 1 like
     
    From Social To Sale: Facebook v. Twitter v. Pinterest E-Commerce [STUDY]
    by Allison Stadd
    Jul 5, 2013
    9 views, 1 like
     
    5 Simple Steps to Social Selling
    by Melonie Dodaro
    Jul 3, 2013
    5 views, 1 like
     
    Social Selling In The Age Of Twitter
    by George Dearing
    May 20, 2013
    18 views, 2 likes
     
    Study: 78% Of Salespeople Using Social Media Outsell Their Peers
    by Mark Fidelman, Forbes
    May 19, 2013
    14 views, 1 like
     
    What Is Social Selling? Connections And Content
    Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers?
    by Michael Brenner , SAP
    May 8, 2013
    22 views, 1 like
     
    How social sellers make it to the top: Insights from LinkedIn Sales Connect
    by Clara Shih
    Apr 29, 2013
    3 views, 1 like
     
    Salespeople Need To Improve Their Social Media Skills
    As business-to-business companies rely more on social collaboration tools, some of the biggest gainers are going to be salespeople – and not just because they can fan, friend, or follow prospects.
    McKinsey & Company
    Apr 16, 2013
    6 views, 1 like
     
    10 Great Resources for the Social Selling Newbie
    In 2012, 72.6% of sales people using social media as part of their sales process outperformed their sales peers and exceeded quota 23% more often.
    by Vernon Niven
    Mar 26, 2013
    7 views, 1 like
     
    Social Sales and Customer 2.0
    There is a growing amount of buzz about a concept called “social selling” (often used synonymously with Sales 2.0). What many people call social selling is, in reality, social marketing, which is why it’s more effective in the mass B2C market than B2B.
    by Malinavalon
    Jan 30, 2013
    4 views, 2 likes
     
    Social Selling: A Key Tool for Sales Representatives
    Sales representatives have to build themselves as a brand. They not only have to pick one or a few social media platforms, such as Twitter to work with, but should be building their online persona, and forming and maintaining a solid connection with followers.
    by Katie Ingram (@ieyingram)
    Nov 1, 2012
    10 views, 1 like
     
    Ten Tips for Using LinkedIn for Sales Prospecting
    Savvy salespeople are increasingly using LinkedIn as a primary source of new leads and tangible revenue. In fact, for business to business, LinkedIn is a critical tool that can make your prospecting faster, smoother and, ultimately, more profitable.
    by Anna Bratton, salesforce.com
    Mar 15, 2012
    9 views, 1 like
     
    The Social Sales Revolution: 7 Steps to Get Ahead
    Cold calling and ‘blind selling’ are yesterday’s games. This Dreamforce session introduces the power of Social Selling and shows you seven steps to help you harness it. - a bit old, but still quite useful
    salesforce.com
    Aug 31, 2011
    5 views, 2 likes

9. Call-to-Action (CTA) (19)

     
    9 Simple Tips to Craft a Killer Call to Action Button
    by Jabed Hasan  
    Aug 8, 2016
    2 views, 1 like
     
    How To Write A Call To Action In A Template With 6 Examples
    by Julie R. Neidlinger  
    Mar 14, 2016
    7 views, 1 like
     
    30 Call-to-Action Examples You Can't Help But Click
    by Brittany Leaning  
    Mar 9, 2016
    23 views, 1 like
    Creating Calls to Action for Social Media That Actually Convert
    by Amanda Oliver  
    Jan 9, 2016
    3 views, 1 like
     
    What makes people click? 13 ways to write irresistible calls to action
    by Julia McCoy  
    Jan 4, 2016
    2 views, 1 like
    10 Powerful Tactics To Write A Hard Hitting Call To Action
    by Nora Flint  
    Dec 17, 2015
    1 view, 1 like
     
    Click Here: 16 Hacks That’ll Get Your Call-to-Action Buttons Clicked
    by Neil Patel  
    Nov 15, 2015
    3 views, 1 like
     
    5 Interactive Calls to Action That Prospects Can’t Resist
    by Julie Wingerter  
    Sep 6, 2015
    2 views, 1 like
     
    How to Create The Perfect Call to Action
    by Neil Patel  
    Aug 22, 2015
    2 views, 1 like
     
    How To Write A Call To Action That Will Convert
    by https://twitter.com/JulieNeidlinger  
    Aug 3, 2015
    3 views, 1 like
     
    Top 5 Examples and Tools To Succeed in Conversion Rate Optimization (CRO)
    by Joydeep bhattacharya  
    Apr 22, 2015
    4 views, 1 like
     
    Call to Action: Encouraging Your Followers To Make A Move
    by Shannon Huppin  
    Apr 22, 2015
    4 views, 1 like
    8 Tips to Create Enticing Website Buttons That Make People Click On Them
    by Mark Ford  
    Mar 4, 2015
    1 view, 1 like
     
    The Most Effective Calls to Action for Facebook Posts
    by Ayaz Nanji  
    Jun 18, 2014
    5 views, 1 like
     
    4 Parts of a Must-Click Call to Action
    by Chris Lucas  
    Dec 31, 1969
    2 views, 1 like
     
    6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
    by Joanna Wiebe  
    Nov 21, 2013
    2 views, 1 like
     
    7 Effective Call-to-Action Examples and Why They Work
    by Christina Walker
    Jul 4, 2013
    26 views, 2 likes
     
    5 Great Examples of Calls to Action for Your Facebook Cover Photo
    by Jeff Bullas
    May 17, 2013
    3 views, 1 like
     
    What should you tweet? Four Twitter tips for the most effective call to action
    by @gordonmacmillan
    May 15, 2013
    3 views, 1 like

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