Bonus Materials

A. Examples of Forums Embedded within Corporate Website

  • Joomla - Support - Joomla Forum (in top menu)
  • Dreamhost - Support - Forums / Wiki (in bottom menu)
  • Linode - Resources - Community Forum / Guides & Tutorials
  • Bonitasoft - Community (in top menu)

B. Examples of FAQs

C. Examples of Curation

  1. Curate other people’s research
  2. Example: The Ideal Length of Everything Online by Kevan Lee of Buffer
    Lee creates a great piece of curated content in which he collected the best of other people’s research. He organizes the information to give readers an overview of the most relevant research. Further, as a good content curator, Lee adds extra value to the content by including his own commentary.

  3. Spotlight the best images in your niche
  4. Example: World’s Coolest Offices from Inc.
    This is a great example of how to curate images and make them your own. Use vibrant and engaging photos to draw in readers.

  5. Curate your comment section for new insights
  6. Example: Simon Dumenco’s Six More Media and Marketing Buzzwords That Must Die from Ad Age
    Dumenco curates commentary from a previous column of his that received a ton of social shares and comments. He drives new traffic to his older column by referencing and linking to it. He utilizes user-generated content and gives credit where credit is due. It’s an easy-to-read, shareable piece of great content.

  7. Get influencers to help curate epic content
  8. Example: How 10 Winning Salespeople Spend 15 Minutes Before a Sales Call on the Salesforce blog
    This is a classic list post that collects input from 10 sales influencers. It’s great content that makes the readers feel like they’re getting the inside scoop from a bunch of pros.
    This is an example of original curated content. Further, apart from the brief introduction and conclusion, this post is 100% contributor written.

  9. Get your audience involved
  10. Example: 20 Amazing Examples of Brand Content Marketing Hubs from B2B Marketing Insider
    B2B Insider Michael Brenner encouraged members of his audience to share their favorite brand content marketing hubs. It’s a useful example of content curation. You don’t have to do all of the work yourself. The objective is to extend your relationship with your target audience.

  11. Weekly compilation
  12. Example: Weekly Marketing Skinny by Ana Hoffman of Traffic Generation Café

D. B2B Content Marketing Examples and Case Studies

  1. Lattice Engines - Resource page
  2. Lattice Engines - The Buyer’s Guide
  3. Trapit - Resource page
  4. Bonitasoft - Resources page + Customer Success page
  5. Guttridge: Product Videos
  6. Caterpillar - safety videos

E. The 5 largest crowd labour platforms

F. Crowdsourcing Platforms: Other Creative Contents

    • DesignCrowd - Custom graphics design
      DesignCrowd heats up competition with 99designs with Asia launch
    • 99designs - Logo design, web design, T-shirt design, mobile app design, etc.
    • eYeka - Video contests, animation contests, design contests for filmmakers, animators, graphic designers, and creators.
    • BlurGroup - Graphic or Web Design, Marketing Campaigns, Technology & Apps
    • BootB - "World's Best Creative Department"
    • Giant Hydra - "Mass Collaboration Unit" for advertisers and ad agencies access to a global pool of creative professionals
    • Jovoto - Cloudstorm - Collaborate with creators globally
    • Talenthouse - Creative Collaboration - music, film, fashion, art / design, photography, and dance

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