Links

Actionable Items

1. Home page: should show things like Latest Products, Latest Offers, Latest Happenings, Latest Articles, etc. e.g.
• http://sasha.sg/
• http://www.thejennieshop.com/
• http://www.sammydress.com
2. Add Reviews e.g.
• Duluth Trading Company - Wrap-style Cheater Sunglasses - Reviews
3. Add Customer Ratings e.g.
• Duluth Trading Company - Wrap-style Cheater Sunglasses
4. Add Social Media Sharing buttons s e.g.
• Duluth Trading Company - Wrap-style Cheater Sunglasses
5. Add Bestsellers s e.g.
• Duluth Trading Company - Bestsellers
6. Add Stories e.g.
• Duluth Trading Company - Storied Women
7. Add Videos e.g.
• Lowe's Gives Home Improvement Tips in 6-Second Vines
• Lowe's Uses Vine For Simple Lifehacks And It's Absolutely Brilliant
8. Cross-sell, up-sell across your different brands and products

Learn from Others

1. Gen-El Safety & Industrial Products
• Resource
• Online Video Library
2. ESS Eye Pro:
3. Edge Eyewear:
4. Duluth Trading Company:

Sample Articles

1. How to Pick Good Sunglasses
2. Sunglasses: Frequently Asked Questions
3. Safety Glasses and Goggles: Your Guide to Protective Eyewear
4. How to Pick Sunglasses
5. 7 Tips for Choosing the Right Sunglasses

Sample Facebook Posts

1. Photos of people using your products e.g.
Post by ESS (Eye Safety Systems).
2. Encourage users to send in their photos
Post by Edge Eyewear Canada.
Post by Edge Eyewear Canada.
3. Tips, Techniques, Do you know that...
Post by Edge Eyewear Canada.
4. Quotes
Post by ESS (Eye Safety Systems).

Interesting Topics for Your Articles

1. Do You Make These [blank] mistakes?
2. The Secrets of [blank]
3. Everything You Know About [blank] Is Wrong
4. Little Known Ways To [blank]
5. Here’s A Quick Way to [blank]
6. How To [blank]
7. Mind Blowing! [blank]
8. Liked! —> [insert original headline]
9. Are You Out Of The Loop About [blank]?
10. What Everyone Ought To Know About [blank]
11. The Ultimate Guide To [blank]
12. Finally! An ABC Simple Way To [blank]
13. How To [blank] Like [name of celebrity]
14. A [blank] Masterclass
15. Don’t Read This If [blank]
16. Here’s Why You Should Never [blank]
17. How To Hack [blank]
18. Yours Free! A [blank] Cheatsheet
19. New Study Reveals [blank]
20. Warning: [blank]
21. The Perfect Alternative To [blank]
22. The Easy Way To [blank]