A. Central to Content Marketing is your Website or Blog

1. Don’t Build Your Social Media House on a Rented Lot - Aug 1, 2014

2. Should I choose Facebook or a blog for my online business? - Jun 7, 2012
3. Don’t build on rented land - Sep 22, 2012
4. The content marketing hub: a blueprint for content marketing] - Feb 14, 2012

   

B. Examples of Why Content Marketing?

• Google Search - social media for interior designers
• Google Search - social media for airports
• Google Search - social media for construction industry
• Google Search - social media for telecommunications
• Google Search - social media in retail industry
• Google Search - social media in banks
• Google Search - content curation useful resources
• Google Search - linkedin useful resources
• Google Search - twitter useful resources
• Google Search - blogging useful resources
• Google Search - social media analytics useful resources
• NTUC - food for life tv

C. Examples of Social Buttons in Web Page

1. How to Build Your Brand With Link Building

   URL: http://www.searchenginepeople.com/blog/125-link-brand-building.html?utm_content=buffer25ed4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

2. UTM Tracking: Find the Best Analytics URL Builder for Your Needs

   URL: http://www.business2community.com/seo/utm-tracking-find-best-analytics-url-builder-needs-0880099?utm_content=buffer2779a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#!O9vxJ

D. Examples of User Generated Contents

1. How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

URL: https://blog.bufferapp.com/twitter-analytics

2. What Really Is Your Social Media ROI?

URL: http://coschedule.com/blog/social-media-roi/

E. Useful Google Tools

1. Google Analytics
2. Google Search Console (formerly Google Webmaster Tools)
3. Google URL builder
4. Site Load Time - Pingdom
5. Site Load Time - Google PageSpeed Insights

F. Content Marketing Analytics Tools

1. Google Analytics
2. bit.ly
3. HootSuite
4. Buffer
5. BuzzSumo