This is social business and it’s all about engagement.
You and only you know what your passion is. Yes, there are many times you will want and need a marketing professional, but, especially on social media speaking for yourself helps create strong relationships. In a social business setting, a natural tone of voice, easy sharing with a low sales attitude, plus responding to questions is what makes a follower stay a follower. These are the things you can and should do regularly.
Read more at: The Wisdom of Being You in Social Business
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