4. Using Social Media in B2B


  1. You want to sell your product or service to Creative Technology Ltd. Who should you talk to?
    1. Log on to LinkedIn
    2. Go to: Interests - Companies. Then click the 2nd tab "Search Companies"
    3. Demo - Advanced Search
    4. Demo - how to reach 2nd level contact
      • How You're Connected
      • More Search Results
      • People Also Viewed
      • Recommendation
      • Groups
    5. Demo - how to reach 3rd level contact - VVIP!

  2. You want to do a company or industry research
    1. Log on to LinkedIn
    2. In the search field, enter: Creative Technology Ltd

  3. One bonus tip!
  4. Write a good LinkedIn Summary

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