1. Social Business – Overview

A. Video - What is Social Media? (2)

	What Is Social Media? Find out exactly what is social media.. Black Box Social Media Sep 3, 2011 3 views, 1 like
	Social Media, How it impacts your business now ODMGroup May 26, 2011 5 views, 1 like

B. Consulting Reports (12)

	2018 B2C Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Dec 6, 2017 1 view, 1 like
	2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America by Lisa Murton Beets   Nov 1, 2017 1 view, 1 like
	2018 B2B Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Sep 27, 2017 1 view, 1 like
	2017 B2C Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Oct 19, 2016 4 views, 4 likes
	2017 B2B Content Marketing Benchmarks, Budgets, and Trends by Ann Handley   Sep 28, 2016 16 views, 1 like
	2016 B2C Content Marketing Benchmarks, Budgets, and Trends by Joe Pulizzi   Oct 14, 2015 18 views, 1 like
	2016 B2B Content Marketing Benchmarks, Budgets, and Trends by Ann Handley, Content Marketing Institute   Sep 30, 2015 9 views, 1 like
	2015 B2C Content Marketing Benchmarks, Budgets, and Trends by Vahe Habeshian, Content Marketing Institute   Oct 15, 2014 3 views, 1 like
	2015 B2B Content Marketing Benchmarks, Budgets, and Trends by Joe Pulizzi, Content Marketing Institute   Oct 1, 2014 2 views, 1 like
	Generating Social Business Value Across the Enterprise It's free, but requires registration before download. MIT Sloan Managemetn Review & Deloitte Jul 14, 2014 17 views, 1 like
	The social economy: Unlocking value and productivity through social technologies Very good report - 184 pages PDF - free download McKinsey & Company Jul 1, 2012 46 views, 1 like
	McKinsey Quarterly - How social technologies are extending the organization McKinsey Nov 1, 2011 17 views, 1 like

C. Social Media Landscape - Infographics (9)

	Social Media Landscape 2014 by Frédéric Cavazza   Mar 22, 2014 53 views, 1 like
	947 companies in 43 categories: the increasingly crowded marketing technology landscape by John Koetsier   Dec 31, 1969 7 views, 1 like
	A Look At The Updated Conversation Prism And Changing Social Landscape by Ken Yeung, The Next Web Jul 1, 2013 63 views, 1 like
	Gartner’s mind-blowing digital marketing transit map Gartner Jun 20, 2013 45 views, 1 like
	Social Media Landscape 2012 fredcavazza.net Feb 22, 2012 49 views, 1 like
	The Social Media Brandsphere More info: Forbes article: The Social Media Brandsphere [Infographic] by Brian Solis and JESS3 Aug 23, 2011 19 views, 1 like
	Social Media Landscape 2011 by fredcavazza.net Dec 14, 2010 18 views, 1 like
	The Conversation Prism v3.0 - the art of listening, learning and sharing by Brian Solis and JESS3 Oct 13, 2010 15 views, 1 like
	The Conversation Prism v2.0 by Brian Solis and JESS3 Mar 30, 2009 6 views, 1 like

D. Inbound Marketing & Content Marketing Overview

1. Inbound vs Outbound Marketing

2. INBOUND 2013 Opening Video

3. INBOUND 2013 Inspiration Video - "Human" - Very very good video. Liked this a lot!

4. 2013 State of Inbound Marketing Annual Report - 175-page PDF report by HubSpot

   

5. 2013 B2B Content Marketing Benchmarks, Budgets and Trends - 23-page PDF report by Content Marketing Institute
   B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute

E. Central to Content Marketing is your Website or Blog

1. Should I choose Facebook or a blog for my online business? - Jun 7, 2012
2. Don’t build on rented land - Sep 22, 2012
3. The content marketing hub: a blueprint for content marketing] - Feb 14, 2012

   

4. Play The Social Content Marketing Game To Win Visibility, Leads And Sales [INFOGRAPHIC] - Nov 29, 2012

   

F. Some Useful Tools

• hashtags.org
• hashtagify.me
• TweetDeck by Twitter - The most powerful Twitter tool for real-time tracking, organizing, and engagement.
• HootSuite
• Buffer

G. Tips for Twitter Success

• Add links
• Add hashtags
• Tweet photos
• Write 120 char or less
• Your bio

H. Tips for getting More Twitter Follows

• Good content
• Give credit to author
• RT
• Follow people
• Tweet on weekends
• Regularity

I. Social Media Statistics (7)

	Top 10 U.S. luxury brands – online and word of mouth conversations by Fiona Briggs   Dec 11, 2015 3 views, 1 like
	23 Epic Twitter Facts and Statistics That May Surprise You by Jeff Bullas   Apr 25, 2015 5 views, 1 like
	Social Media Demographics: The Surprising Identity Of Each Major Social Network by Cooper Smith   Sep 27, 2013 39 views, 1 like
	Social Media User Stats 2013 - Updated Sep 2013 Big News for Google+: 1 BILLION users by Dustin W. Stout   Sep 25, 2013 80 views, 1 like
	5 Insights into the Latest Social Media Facts, Figures and Statistics by Jeff Bullas Jul 4, 2013 32 views, 1 like
	Top 15 Most Popular Social Networking Sites | July 2013 eBizMBA.com Jul 1, 2013 7 views, 1 like
	Singapore Facebook Statistics Socialbakers 6 views, 1 like

J. Social Media Statistics - Infographics (3)

	2015 Chinese Social Media Statistics And Trends Infographic by Jamie Jan 25, 2015 1 view, 1 like
	User Activity Comparison Of Popular Social Networking Sites [Infographic] May 2, 2012 9 views, 1 like
	48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics by Jeff Bullas Apr 23, 2012 3 views, 1 like

K. Other Interesting Resources (2)

	Forbes Top 50 Social Media Power Influencers of 2013 [INFOGRAPHIC] Forbes Dec 31, 1969 5 views, 1 like
	Who Are The Top 50 Social Media Power Influencers? Forbes Jan 25, 2012 3 views, 1 like