Social Media for Business 18-19 Jul 2013

Social Media for Business
18-19 Jul 2013
Customized Course for IBM

1. Social Business – Overview

2. Using Social Business for Crowdsourcing

2.1 Content Creation

2.2 Idea Generation / Open Innovation

2.3 Product Development

2.4 Customer Insights

2.5 Distributed Knowledge

3.1 Using Social Business to Engage Customers - B2C

3.2 Using Social Business to Engage Customers - B2B

4. Social Project Management & Collaboration

5. Social Media Analytics

6. Managing a Social Business Project

7. Other Interesting Resources

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