My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8095
Social Media Power Influencers to Follow 4996
Useful Resources on Branding using Social Media 3821
Useful Resources on Browser Extensions for Social Media 2092
Useful Resources on Images for Social Media 1912
Useful Resources on Influencer Marketing 1281
Useful Resources on Mobile for Social Media 5664
Useful Resources on Paid Social Media 3760
Useful Resources on Personal Branding 2497
Useful Resources on Setting up Social Media Team 6336
Useful Resources on Social Media Analytics 6684
Useful Resources on Social Media Automation 2166
Useful Resources on Social Media Automation Tools 2360
Useful Resources on Social Media Campaign 3558
Useful Resources on Social Media Landscape 6763
Useful Resources on Social Media Listening & Monitoring 5006
Useful Resources on Social Media Marketing 2446
Useful Resources on Social Media Measurement 3846
Useful Resources on Social Media Measurements & KPI 6036
Useful Resources on Social Media ROI 3995
Useful Resources on Social Media Statistics & Trends 7568
Useful Resources on Social Media Strategy 4398
Useful Resources on Social Media Tips and Techniques 8534
Useful Resources on Social Media Tools 5484
Useful Resources on Social Media in China 1684
Useful and Interesting Blogs on Social Media 2353

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3658
Useful Resources on Content Marketing for B2B 10698
Useful Resources on Crisis Management 4152
Useful Resources on Customer Engagement using Social Media 16470
Useful Resources on Enterprise Social Network 3953
Useful Resources on Gamification with Social Media 6058
Useful Resources on Knowledge Management using Social Media 3421
Useful Resources on Lead Generation using Social Media 6490
Useful Resources on Project Management using Social Media 5043
Useful Resources on Social Customer Care 3463
Useful Resources on Social Media for B2B 6750
Useful Resources on Social Selling 13532
Useful Resources on Using Social Media in Event Management 4209
Useful Resources on how to Humanize Your Brand 7253
Useful Resources on the Use of Social Media in Innovation 2750
Useful Resources on the use of social media in Crowdfunding 3879
Useful Resources on the use of social media in Crowdsourcing 5677

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1545
Useful Resources on B2B Lead Generation 4034
Useful Resources on Content Marketing for B2B 10698
Useful Resources on Social Media for B2B 6750

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1545
Useful Resources on B2C Content Hub 1443
Useful Resources on Blogging 9387
Useful Resources on Call-to-Action in Social Media 6695
Useful Resources on Content Curation 6811
Useful Resources on Content Hub 1775
Useful Resources on Content Marketing Audit 4941
Useful Resources on Content Marketing Campaign 3713
Useful Resources on Content Marketing Case Studies 1819
Useful Resources on Content Marketing Editorial Calendar 5091
Useful Resources on Content Marketing Measurements & KPI 4973
Useful Resources on Content Marketing ROI 4328
Useful Resources on Content Marketing Strategy 5336
Useful Resources on Content Marketing Tips & Techniques 28369
Useful Resources on Content Marketing Tools 5728
Useful Resources on Content Marketing for B2B 10698
Useful Resources on Content Marketing using Facebook 12799
Useful Resources on Content Marketing using Google+ 4611
Useful Resources on Content Marketing using Instagram 4777
Useful Resources on Content Marketing using Pinterest 22915
Useful Resources on Content Marketing using Twitter 4581
Useful Resources on Content Marketing using Vine 5707
Useful Resources on Content Promotion and Distribution 3733
Useful Resources on Copywriting 5000
Useful Resources on Creating Infographics 3119
Useful Resources on Creating and Marketing Viral Content 7592
Useful Resources on Creating eBooks 3011
Useful Resources on Email Marketing 2600
Useful Resources on Image Editing Tips and Techniques 2145
Useful Resources on Inbound Marketing 4231
Useful Resources on Marketing eBooks 2471
Useful Resources on Mobile Content Marketing 1627
Useful Resources on SEO Tips and Techniques 11121
Useful Resources on Search Engine Marketing 2558
Useful Resources on Storytelling 3346
Useful Resources on User Generated Contents 2647
Useful Resources on Video Marketing 2632
Useful Resources on Visual Content Marketing 5198
Useful Resources on Writing Good Headlines 5173
Useful Resources on how to Create Great Content 20208
Useful Resources on where to Find Good Contents 4715
Useful Resources on where to Find Good Stock Photos 3864

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12799
Useful Resources on Facebook Ads 4414
Useful Resources on Facebook Insights 3403
Useful Resources on Facebook Live 891
Useful Resources on Facebook Stories 765
Useful Resources on Facebook Tips and Techniques 9162
Useful Resources on How to Increase Facebook Likes 52492
Useful Resources on running successful Facebook Contests 5047

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4581
Useful Resources on How to Grow Your Twitter Followers 4676
Useful Resources on Twitter Ads 2106
Useful Resources on Twitter Analytics 5015
Useful Resources on Twitter Cards 2497
Useful Resources on Twitter Lists 2203
Useful Resources on Twitter Moments 1456
Useful Resources on Twitter Tips and Techniques 12950
Useful Resources on Twitter Tools 4736
Useful Resources on running successful Twitter Contests 4496

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 7959
Useful Resources on How to Write Good LinkedIn Summary 5537
Useful Resources on LinkedIn Ads 832
Useful Resources on LinkedIn Tips and Techniques 18832
Useful Resources on Linkedin Analytics 2953
Useful Resources on Linkedin Tools 2781

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 22915
Useful Resources on Pinterest Analytics 3168
Useful Resources on Pinterest Tips and Techniques 6715
Useful Resources on Pinterest Tools 2657
Useful Resources on running successful Pinterest Contests 3231

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4611
Useful Resources on Google+ Analytics 3118
Useful Resources on Google+ Tips and Techniques 5736

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4777
Useful Resources on Instagram Ads 751
Useful Resources on Instagram Analytics 3097
Useful Resources on Instagram Stories 1721
Useful Resources on Instagram Tips and Techniques 14787
Useful Resources on Instagram Tools 2019

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5324

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5707
Useful Resources on Vine Tips and Techniques 3172

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3774

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6775

Quora

TitleHits
Useful Resources on Quora 2258

Misc

TitleHits
Useful Resources on IFTTT 2761
Useful Resources on MOOC 2253
Useful Resources on Siri 4030
Useful Resources on iPad 2386
Useful Resources on iPhone 3312

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5047
Useful Resources on running successful Pinterest Contests 3231
Useful Resources on running successful Twitter Contests 4496

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3403
Useful Resources on Google Analytics 13414
Useful Resources on Pinterest Analytics 3168
Useful Resources on Social Media Analytics 6684
Useful Resources on Social Media Listening & Monitoring 5006
Useful Resources on Twitter Analytics 5015

Blogging

TitleHits
Useful Resources on Blogging 9387
Useful Resources on Content Curation 6811
Useful Resources on Personal Branding 2497
Useful Resources on how to Create Great Content 20208
Useful Resources on where to Find Good Contents 4715
Useful Resources on where to Find Good Stock Photos 3864

By Industry

TitleHits
Social Media in Education 1426
Useful Resources on Social Media for Facility Managers 3214
Useful Resources on Social Media for Interior Designers 10953
Useful Resources on Social Media for Pet Stores 3213
Useful Resources on Social Media for Real Estate Agents 3025
Useful Resources on Social Media for Restaurants 10347
Useful Resources on Social Media in Airports and the Airline Industry 7251
Useful Resources on Social Media in Banks and the Financial Industry 83218
Useful Resources on Social Media in Construction Industry 15953
Useful Resources on Social Media in Higher Education 3155
Useful Resources on Social Media in Hotels 4886
Useful Resources on Social Media in Pharmaceutical Industry 8103
Useful Resources on Social Media in Retail Industry 6139
Useful Resources on Social Media in Telecommunications Industry 11127

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5412

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2280
Useful Resources on Presentation Tips 2330
Useful Resources on Prezi Tips 2341

Website

TitleHits
Useful Resources on A/B Testing 3171
Useful Resources on Cinemagraphs 2973
Useful Resources on Landing Page 4982
Useful Resources on Typography 2688
Useful Resources on Website Loading Speed 2442
Useful Resources on Website Tips and Techniques 3839
Useful Resources on Wordpress 4172

Google

TitleHits
Useful Resources on Google Analytics 13414
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3468

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