My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 10048
Social Media Power Influencers to Follow 7083
Useful Resources on Branding using Social Media 5312
Useful Resources on Browser Extensions for Social Media 3867
Useful Resources on Images for Social Media 3971
Useful Resources on Influencer Marketing 2637
Useful Resources on Mobile for Social Media 8151
Useful Resources on Paid Social Media 5400
Useful Resources on Personal Branding 4176
Useful Resources on Setting up Social Media Team 8486
Useful Resources on Social Media Analytics 9301
Useful Resources on Social Media Automation 3478
Useful Resources on Social Media Automation Tools 3827
Useful Resources on Social Media Campaign 5556
Useful Resources on Social Media Landscape 8222
Useful Resources on Social Media Listening & Monitoring 7690
Useful Resources on Social Media Marketing 3909
Useful Resources on Social Media Measurement 5162
Useful Resources on Social Media Measurements & KPI 7968
Useful Resources on Social Media ROI 5570
Useful Resources on Social Media Statistics & Trends 10092
Useful Resources on Social Media Strategy 7134
Useful Resources on Social Media Tips and Techniques 10660
Useful Resources on Social Media Tools 39555
Useful Resources on Social Media in China 3097
Useful and Interesting Blogs on Social Media 3806

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4984
Useful Resources on Content Marketing for B2B 14905
Useful Resources on Crisis Management 6761
Useful Resources on Customer Engagement using Social Media 18378
Useful Resources on Enterprise Social Network 5325
Useful Resources on Gamification with Social Media 8069
Useful Resources on Knowledge Management using Social Media 4640
Useful Resources on Lead Generation using Social Media 10209
Useful Resources on Project Management using Social Media 6529
Useful Resources on Social Customer Care 4929
Useful Resources on Social Media for B2B 9236
Useful Resources on Social Selling 15249
Useful Resources on Using Social Media in Event Management 5539
Useful Resources on how to Humanize Your Brand 8443
Useful Resources on the Use of Social Media in Innovation 4058
Useful Resources on the use of social media in Crowdfunding 5227
Useful Resources on the use of social media in Crowdsourcing 7234

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2812
Useful Resources on B2B Lead Generation 5759
Useful Resources on Content Marketing for B2B 14905
Useful Resources on Social Media for B2B 9236

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2812
Useful Resources on B2C Content Hub 2628
Useful Resources on Blogging 12615
Useful Resources on Call-to-Action in Social Media 8177
Useful Resources on Content Curation 8756
Useful Resources on Content Hub 3359
Useful Resources on Content Marketing Audit 6710
Useful Resources on Content Marketing Campaign 6764
Useful Resources on Content Marketing Case Studies 3283
Useful Resources on Content Marketing Editorial Calendar 99869
Useful Resources on Content Marketing Measurements & KPI 6803
Useful Resources on Content Marketing ROI 6494
Useful Resources on Content Marketing Strategy 6861
Useful Resources on Content Marketing Tips & Techniques 39797
Useful Resources on Content Marketing Tools 8418
Useful Resources on Content Marketing for B2B 14905
Useful Resources on Content Marketing using Facebook 14540
Useful Resources on Content Marketing using Google+ 6155
Useful Resources on Content Marketing using Instagram 6164
Useful Resources on Content Marketing using Pinterest 48181
Useful Resources on Content Marketing using Twitter 5849
Useful Resources on Content Marketing using Vine 7060
Useful Resources on Content Promotion and Distribution 6216
Useful Resources on Copywriting 7096
Useful Resources on Creating Infographics 4566
Useful Resources on Creating and Marketing Viral Content 9591
Useful Resources on Creating eBooks 4428
Useful Resources on Email Marketing 4564
Useful Resources on Image Editing Tips and Techniques 3393
Useful Resources on Inbound Marketing 6503
Useful Resources on Marketing eBooks 3890
Useful Resources on Mobile Content Marketing 2945
Useful Resources on SEO Tips and Techniques 48343
Useful Resources on Search Engine Marketing 3731
Useful Resources on Storytelling 4905
Useful Resources on User Generated Contents 4604
Useful Resources on Video Marketing 4345
Useful Resources on Visual Content Marketing 8503
Useful Resources on Writing Good Headlines 7017
Useful Resources on how to Create Great Content 24925
Useful Resources on where to Find Good Contents 6198
Useful Resources on where to Find Good Stock Photos 5328

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 14540
Useful Resources on Facebook Ads 6565
Useful Resources on Facebook Insights 4979
Useful Resources on Facebook Live 2221
Useful Resources on Facebook Stories 2050
Useful Resources on Facebook Tips and Techniques 12532
Useful Resources on How to Increase Facebook Likes 151632
Useful Resources on running successful Facebook Contests 6628

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5849
Useful Resources on How to Grow Your Twitter Followers 5983
Useful Resources on Twitter Ads 3481
Useful Resources on Twitter Analytics 7198
Useful Resources on Twitter Cards 4522
Useful Resources on Twitter Lists 3723
Useful Resources on Twitter Moments 3060
Useful Resources on Twitter Tips and Techniques 16581
Useful Resources on Twitter Tools 6565
Useful Resources on running successful Twitter Contests 5861

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 10642
Useful Resources on How to Write Good LinkedIn Summary 7012
Useful Resources on LinkedIn Ads 2244
Useful Resources on LinkedIn Tips and Techniques 24202
Useful Resources on Linkedin Analytics 4256
Useful Resources on Linkedin Tools 4253

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 48181
Useful Resources on Pinterest Analytics 4442
Useful Resources on Pinterest Tips and Techniques 21245
Useful Resources on Pinterest Tools 3870
Useful Resources on running successful Pinterest Contests 4387

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 6155
Useful Resources on Google+ Analytics 4723
Useful Resources on Google+ Tips and Techniques 7481

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 6164
Useful Resources on Instagram Ads 1986
Useful Resources on Instagram Analytics 4641
Useful Resources on Instagram Stories 3667
Useful Resources on Instagram Tips and Techniques 18822
Useful Resources on Instagram Tools 3620

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 7272

Vine

TitleHits
Useful Resources on Content Marketing using Vine 7060
Useful Resources on Vine Tips and Techniques 4585

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 5359

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 8503

Quora

TitleHits
Useful Resources on Quora 4017

Misc

TitleHits
Useful Resources on IFTTT 4362
Useful Resources on MOOC 3612
Useful Resources on Siri 5405
Useful Resources on iPad 3713
Useful Resources on iPhone 4567

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 6628
Useful Resources on running successful Pinterest Contests 4387
Useful Resources on running successful Twitter Contests 5861

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4979
Useful Resources on Google Analytics 24057
Useful Resources on Pinterest Analytics 4442
Useful Resources on Social Media Analytics 9301
Useful Resources on Social Media Listening & Monitoring 7690
Useful Resources on Twitter Analytics 7198

Blogging

TitleHits
Useful Resources on Blogging 12615
Useful Resources on Content Curation 8756
Useful Resources on Personal Branding 4176
Useful Resources on how to Create Great Content 24925
Useful Resources on where to Find Good Contents 6198
Useful Resources on where to Find Good Stock Photos 5328

By Industry

TitleHits
Social Media in Education 2725
Useful Resources on Social Media for Facility Managers 4512
Useful Resources on Social Media for Interior Designers 13217
Useful Resources on Social Media for Pet Stores 4511
Useful Resources on Social Media for Real Estate Agents 4515
Useful Resources on Social Media for Restaurants 12318
Useful Resources on Social Media in Airports and the Airline Industry 9105
Useful Resources on Social Media in Banks and the Financial Industry 114201
Useful Resources on Social Media in Construction Industry 33061
Useful Resources on Social Media in Higher Education 4557
Useful Resources on Social Media in Hotels 7287
Useful Resources on Social Media in Pharmaceutical Industry 10219
Useful Resources on Social Media in Retail Industry 7827
Useful Resources on Social Media in Telecommunications Industry 12810

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6828

Presentations

TitleHits
Useful Resources on Powerpoint Tips 3592
Useful Resources on Presentation Tips 3560
Useful Resources on Prezi Tips 3685

Website

TitleHits
Useful Resources on A/B Testing 5019
Useful Resources on Cinemagraphs 4355
Useful Resources on Landing Page 7599
Useful Resources on Typography 3884
Useful Resources on Website Loading Speed 3792
Useful Resources on Website Tips and Techniques 5878
Useful Resources on Wordpress 5903

Google

TitleHits
Useful Resources on Google Analytics 24057
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 5568

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