My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 8322
Social Media Power Influencers to Follow 5210
Useful Resources on Branding using Social Media 3941
Useful Resources on Browser Extensions for Social Media 2343
Useful Resources on Images for Social Media 2080
Useful Resources on Influencer Marketing 1389
Useful Resources on Mobile for Social Media 5940
Useful Resources on Paid Social Media 3890
Useful Resources on Personal Branding 2646
Useful Resources on Setting up Social Media Team 6523
Useful Resources on Social Media Analytics 6972
Useful Resources on Social Media Automation 2261
Useful Resources on Social Media Automation Tools 2459
Useful Resources on Social Media Campaign 3704
Useful Resources on Social Media Landscape 6872
Useful Resources on Social Media Listening & Monitoring 5206
Useful Resources on Social Media Marketing 2551
Useful Resources on Social Media Measurement 3953
Useful Resources on Social Media Measurements & KPI 6332
Useful Resources on Social Media ROI 4117
Useful Resources on Social Media Statistics & Trends 7826
Useful Resources on Social Media Strategy 4557
Useful Resources on Social Media Tips and Techniques 8702
Useful Resources on Social Media Tools 20632
Useful Resources on Social Media in China 1780
Useful and Interesting Blogs on Social Media 2472

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 3764
Useful Resources on Content Marketing for B2B 10993
Useful Resources on Crisis Management 4363
Useful Resources on Customer Engagement using Social Media 16605
Useful Resources on Enterprise Social Network 4066
Useful Resources on Gamification with Social Media 6211
Useful Resources on Knowledge Management using Social Media 3522
Useful Resources on Lead Generation using Social Media 6871
Useful Resources on Project Management using Social Media 5164
Useful Resources on Social Customer Care 3567
Useful Resources on Social Media for B2B 6940
Useful Resources on Social Selling 13676
Useful Resources on Using Social Media in Event Management 4295
Useful Resources on how to Humanize Your Brand 7351
Useful Resources on the Use of Social Media in Innovation 2840
Useful Resources on the use of social media in Crowdfunding 3995
Useful Resources on the use of social media in Crowdsourcing 5798

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 1636
Useful Resources on B2B Lead Generation 4133
Useful Resources on Content Marketing for B2B 10993
Useful Resources on Social Media for B2B 6940

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 1636
Useful Resources on B2C Content Hub 1540
Useful Resources on Blogging 9891
Useful Resources on Call-to-Action in Social Media 6808
Useful Resources on Content Curation 6954
Useful Resources on Content Hub 1891
Useful Resources on Content Marketing Audit 5125
Useful Resources on Content Marketing Campaign 4019
Useful Resources on Content Marketing Case Studies 1921
Useful Resources on Content Marketing Editorial Calendar 5300
Useful Resources on Content Marketing Measurements & KPI 5227
Useful Resources on Content Marketing ROI 4486
Useful Resources on Content Marketing Strategy 5476
Useful Resources on Content Marketing Tips & Techniques 29128
Useful Resources on Content Marketing Tools 5920
Useful Resources on Content Marketing for B2B 10993
Useful Resources on Content Marketing using Facebook 12927
Useful Resources on Content Marketing using Google+ 4749
Useful Resources on Content Marketing using Instagram 4881
Useful Resources on Content Marketing using Pinterest 42204
Useful Resources on Content Marketing using Twitter 4677
Useful Resources on Content Marketing using Vine 5801
Useful Resources on Content Promotion and Distribution 4042
Useful Resources on Copywriting 5180
Useful Resources on Creating Infographics 3253
Useful Resources on Creating and Marketing Viral Content 7772
Useful Resources on Creating eBooks 3120
Useful Resources on Email Marketing 2727
Useful Resources on Image Editing Tips and Techniques 2230
Useful Resources on Inbound Marketing 4480
Useful Resources on Marketing eBooks 2589
Useful Resources on Mobile Content Marketing 1747
Useful Resources on SEO Tips and Techniques 21841
Useful Resources on Search Engine Marketing 2650
Useful Resources on Storytelling 3466
Useful Resources on User Generated Contents 2853
Useful Resources on Video Marketing 2799
Useful Resources on Visual Content Marketing 5606
Useful Resources on Writing Good Headlines 5321
Useful Resources on how to Create Great Content 20410
Useful Resources on where to Find Good Contents 4826
Useful Resources on where to Find Good Stock Photos 3984

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 12927
Useful Resources on Facebook Ads 4574
Useful Resources on Facebook Insights 3504
Useful Resources on Facebook Live 987
Useful Resources on Facebook Stories 852
Useful Resources on Facebook Tips and Techniques 9499
Useful Resources on How to Increase Facebook Likes 69323
Useful Resources on running successful Facebook Contests 5195

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 4677
Useful Resources on How to Grow Your Twitter Followers 4753
Useful Resources on Twitter Ads 2209
Useful Resources on Twitter Analytics 5240
Useful Resources on Twitter Cards 2675
Useful Resources on Twitter Lists 2332
Useful Resources on Twitter Moments 1662
Useful Resources on Twitter Tips and Techniques 13283
Useful Resources on Twitter Tools 4865
Useful Resources on running successful Twitter Contests 4631

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 8229
Useful Resources on How to Write Good LinkedIn Summary 5668
Useful Resources on LinkedIn Ads 919
Useful Resources on LinkedIn Tips and Techniques 19190
Useful Resources on Linkedin Analytics 3058
Useful Resources on Linkedin Tools 2884

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 42204
Useful Resources on Pinterest Analytics 3262
Useful Resources on Pinterest Tips and Techniques 10881
Useful Resources on Pinterest Tools 2753
Useful Resources on running successful Pinterest Contests 3315

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 4749
Useful Resources on Google+ Analytics 3340
Useful Resources on Google+ Tips and Techniques 5862

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 4881
Useful Resources on Instagram Ads 837
Useful Resources on Instagram Analytics 3211
Useful Resources on Instagram Stories 1912
Useful Resources on Instagram Tips and Techniques 15263
Useful Resources on Instagram Tools 2155

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 5466

Vine

TitleHits
Useful Resources on Content Marketing using Vine 5801
Useful Resources on Vine Tips and Techniques 3260

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 3869

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 6943

Quora

TitleHits
Useful Resources on Quora 2470

Misc

TitleHits
Useful Resources on IFTTT 2882
Useful Resources on MOOC 2353
Useful Resources on Siri 4123
Useful Resources on iPad 2472
Useful Resources on iPhone 3402

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 5195
Useful Resources on running successful Pinterest Contests 3315
Useful Resources on running successful Twitter Contests 4631

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 3504
Useful Resources on Google Analytics 14783
Useful Resources on Pinterest Analytics 3262
Useful Resources on Social Media Analytics 6972
Useful Resources on Social Media Listening & Monitoring 5206
Useful Resources on Twitter Analytics 5240

Blogging

TitleHits
Useful Resources on Blogging 9891
Useful Resources on Content Curation 6954
Useful Resources on Personal Branding 2646
Useful Resources on how to Create Great Content 20410
Useful Resources on where to Find Good Contents 4826
Useful Resources on where to Find Good Stock Photos 3984

By Industry

TitleHits
Social Media in Education 1523
Useful Resources on Social Media for Facility Managers 3288
Useful Resources on Social Media for Interior Designers 11141
Useful Resources on Social Media for Pet Stores 3323
Useful Resources on Social Media for Real Estate Agents 3140
Useful Resources on Social Media for Restaurants 10511
Useful Resources on Social Media in Airports and the Airline Industry 7399
Useful Resources on Social Media in Banks and the Financial Industry 83351
Useful Resources on Social Media in Construction Industry 16053
Useful Resources on Social Media in Higher Education 3268
Useful Resources on Social Media in Hotels 5037
Useful Resources on Social Media in Pharmaceutical Industry 8264
Useful Resources on Social Media in Retail Industry 6280
Useful Resources on Social Media in Telecommunications Industry 11301

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 5532

Presentations

TitleHits
Useful Resources on Powerpoint Tips 2369
Useful Resources on Presentation Tips 2421
Useful Resources on Prezi Tips 2437

Website

TitleHits
Useful Resources on A/B Testing 3307
Useful Resources on Cinemagraphs 3080
Useful Resources on Landing Page 5312
Useful Resources on Typography 2794
Useful Resources on Website Loading Speed 2545
Useful Resources on Website Tips and Techniques 4074
Useful Resources on Wordpress 4315

Google

TitleHits
Useful Resources on Google Analytics 14783
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 3666

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