My Research Library - Social Media

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 9721
Social Media Power Influencers to Follow 6718
Useful Resources on Branding using Social Media 4994
Useful Resources on Browser Extensions for Social Media 3568
Useful Resources on Images for Social Media 3471
Useful Resources on Influencer Marketing 2331
Useful Resources on Mobile for Social Media 7770
Useful Resources on Paid Social Media 5095
Useful Resources on Personal Branding 3810
Useful Resources on Setting up Social Media Team 8096
Useful Resources on Social Media Analytics 8941
Useful Resources on Social Media Automation 3207
Useful Resources on Social Media Automation Tools 3573
Useful Resources on Social Media Campaign 5139
Useful Resources on Social Media Landscape 7923
Useful Resources on Social Media Listening & Monitoring 7403
Useful Resources on Social Media Marketing 3614
Useful Resources on Social Media Measurement 4906
Useful Resources on Social Media Measurements & KPI 7618
Useful Resources on Social Media ROI 5264
Useful Resources on Social Media Statistics & Trends 9557
Useful Resources on Social Media Strategy 6503
Useful Resources on Social Media Tips and Techniques 10286
Useful Resources on Social Media Tools 39123
Useful Resources on Social Media in China 2831
Useful and Interesting Blogs on Social Media 3518

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 4677
Useful Resources on Content Marketing for B2B 13826
Useful Resources on Crisis Management 6372
Useful Resources on Customer Engagement using Social Media 17897
Useful Resources on Enterprise Social Network 5033
Useful Resources on Gamification with Social Media 7714
Useful Resources on Knowledge Management using Social Media 4380
Useful Resources on Lead Generation using Social Media 9465
Useful Resources on Project Management using Social Media 6218
Useful Resources on Social Customer Care 4643
Useful Resources on Social Media for B2B 8415
Useful Resources on Social Selling 14882
Useful Resources on Using Social Media in Event Management 5280
Useful Resources on how to Humanize Your Brand 8196
Useful Resources on the Use of Social Media in Innovation 3805
Useful Resources on the use of social media in Crowdfunding 4964
Useful Resources on the use of social media in Crowdsourcing 6890

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 2559
Useful Resources on B2B Lead Generation 5343
Useful Resources on Content Marketing for B2B 13826
Useful Resources on Social Media for B2B 8415

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 2559
Useful Resources on B2C Content Hub 2379
Useful Resources on Blogging 12040
Useful Resources on Call-to-Action in Social Media 7888
Useful Resources on Content Curation 8374
Useful Resources on Content Hub 3057
Useful Resources on Content Marketing Audit 6402
Useful Resources on Content Marketing Campaign 6034
Useful Resources on Content Marketing Case Studies 2936
Useful Resources on Content Marketing Editorial Calendar 99426
Useful Resources on Content Marketing Measurements & KPI 6436
Useful Resources on Content Marketing ROI 6085
Useful Resources on Content Marketing Strategy 6567
Useful Resources on Content Marketing Tips & Techniques 38747
Useful Resources on Content Marketing Tools 7896
Useful Resources on Content Marketing for B2B 13826
Useful Resources on Content Marketing using Facebook 14069
Useful Resources on Content Marketing using Google+ 5853
Useful Resources on Content Marketing using Instagram 5874
Useful Resources on Content Marketing using Pinterest 47052
Useful Resources on Content Marketing using Twitter 5590
Useful Resources on Content Marketing using Vine 6799
Useful Resources on Content Promotion and Distribution 5779
Useful Resources on Copywriting 6604
Useful Resources on Creating Infographics 4296
Useful Resources on Creating and Marketing Viral Content 9178
Useful Resources on Creating eBooks 4169
Useful Resources on Email Marketing 4118
Useful Resources on Image Editing Tips and Techniques 3126
Useful Resources on Inbound Marketing 6064
Useful Resources on Marketing eBooks 3564
Useful Resources on Mobile Content Marketing 2698
Useful Resources on SEO Tips and Techniques 46995
Useful Resources on Search Engine Marketing 3487
Useful Resources on Storytelling 4540
Useful Resources on User Generated Contents 4315
Useful Resources on Video Marketing 3962
Useful Resources on Visual Content Marketing 7881
Useful Resources on Writing Good Headlines 6626
Useful Resources on how to Create Great Content 23350
Useful Resources on where to Find Good Contents 5927
Useful Resources on where to Find Good Stock Photos 5046

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 14069
Useful Resources on Facebook Ads 6102
Useful Resources on Facebook Insights 4689
Useful Resources on Facebook Live 1939
Useful Resources on Facebook Stories 1785
Useful Resources on Facebook Tips and Techniques 12062
Useful Resources on How to Increase Facebook Likes 150817
Useful Resources on running successful Facebook Contests 6320

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 5590
Useful Resources on How to Grow Your Twitter Followers 5710
Useful Resources on Twitter Ads 3189
Useful Resources on Twitter Analytics 6505
Useful Resources on Twitter Cards 4116
Useful Resources on Twitter Lists 3414
Useful Resources on Twitter Moments 2765
Useful Resources on Twitter Tips and Techniques 15806
Useful Resources on Twitter Tools 6273
Useful Resources on running successful Twitter Contests 5543

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 10246
Useful Resources on How to Write Good LinkedIn Summary 6734
Useful Resources on LinkedIn Ads 1964
Useful Resources on LinkedIn Tips and Techniques 23048
Useful Resources on Linkedin Analytics 4008
Useful Resources on Linkedin Tools 3964

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 47052
Useful Resources on Pinterest Analytics 4154
Useful Resources on Pinterest Tips and Techniques 20574
Useful Resources on Pinterest Tools 3617
Useful Resources on running successful Pinterest Contests 4127

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 5853
Useful Resources on Google+ Analytics 4428
Useful Resources on Google+ Tips and Techniques 7063

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 5874
Useful Resources on Instagram Ads 1725
Useful Resources on Instagram Analytics 4346
Useful Resources on Instagram Stories 3316
Useful Resources on Instagram Tips and Techniques 18153
Useful Resources on Instagram Tools 3291

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 6771

Vine

TitleHits
Useful Resources on Content Marketing using Vine 6799
Useful Resources on Vine Tips and Techniques 4313

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 4998

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 8172

Quora

TitleHits
Useful Resources on Quora 3692

Misc

TitleHits
Useful Resources on IFTTT 4050
Useful Resources on MOOC 3327
Useful Resources on Siri 5138
Useful Resources on iPad 3450
Useful Resources on iPhone 4314

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 6320
Useful Resources on running successful Pinterest Contests 4127
Useful Resources on running successful Twitter Contests 5543

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 4689
Useful Resources on Google Analytics 23366
Useful Resources on Pinterest Analytics 4154
Useful Resources on Social Media Analytics 8941
Useful Resources on Social Media Listening & Monitoring 7403
Useful Resources on Twitter Analytics 6505

Blogging

TitleHits
Useful Resources on Blogging 12040
Useful Resources on Content Curation 8374
Useful Resources on Personal Branding 3810
Useful Resources on how to Create Great Content 23350
Useful Resources on where to Find Good Contents 5927
Useful Resources on where to Find Good Stock Photos 5046

By Industry

TitleHits
Social Media in Education 2475
Useful Resources on Social Media for Facility Managers 4190
Useful Resources on Social Media for Interior Designers 12702
Useful Resources on Social Media for Pet Stores 4270
Useful Resources on Social Media for Real Estate Agents 4258
Useful Resources on Social Media for Restaurants 11902
Useful Resources on Social Media in Airports and the Airline Industry 8584
Useful Resources on Social Media in Banks and the Financial Industry 113865
Useful Resources on Social Media in Construction Industry 18059
Useful Resources on Social Media in Higher Education 4241
Useful Resources on Social Media in Hotels 6492
Useful Resources on Social Media in Pharmaceutical Industry 9702
Useful Resources on Social Media in Retail Industry 7473
Useful Resources on Social Media in Telecommunications Industry 12326

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 6562

Presentations

TitleHits
Useful Resources on Powerpoint Tips 3293
Useful Resources on Presentation Tips 3329
Useful Resources on Prezi Tips 3420

Website

TitleHits
Useful Resources on A/B Testing 4713
Useful Resources on Cinemagraphs 4074
Useful Resources on Landing Page 7169
Useful Resources on Typography 3631
Useful Resources on Website Loading Speed 3532
Useful Resources on Website Tips and Techniques 5410
Useful Resources on Wordpress 5512

Google

TitleHits
Useful Resources on Google Analytics 23366
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 5160

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