People Don’t Care About Your Company Or Product

Here’s a harsh reality: No one cares about your products or services (except you) - unless you are already a brand like Nike, Chanel, or BMW.

People are only interested in themselves. They search to find information and solutions that can help them solve their problems.

Imagine this: you surf to a website, or go to a Facebook page. Everything in there is about the company's own products and services. How likely is it you will come back again? Unless this is a branded product that you like, most likely you will not come back again, right?

Providing Useful Content

As mentioned in the article Get Found on Google, supposed you managed to get your products or services listed on page one of Google. People are directed to your page because of Google. But when they reach your website, Facebook or Twitter, all they found are information about your company products and services, do you think they will come back again?

Content Marketing is one of the hottest buzz words today. And one of the key ingredients in Content Marketing is: you need to provide Useful Contents to your customers. This applies whether it's your company website, blogs, Facebook, LinkedIn orTwitter.

The useful contents can be in many different forms, including tutorials, ebooks, articles, photos, videos, case studies, infographics, etc.

It's the useful content that makes people stay with you, and want to come back again and again.

Some Examples

  1. Hubspot - Hubspot is a developer and marketer of software products for inbound marketing and sales. They provide tons of useful information on social media and inbound markeitng in their Marketing Resources Library.
  2. Widen - Widen is a content technology company in Digital Asset Management. As Digital Asset Management (DAM) might be new to many people, they have a very good Knowledge Base on useful resources related to DAM.
  3. If you sell camera accessories, you can include articles to share with people how to take better photos, what are the different types of such accessories in the market, how to pick the right accessories, etc.
  4. If you are training provider on courses related to Business Analysis, you can share useful articles related to Business Analysts or the local Business Analyst communities. An example is here: CBAP / CCBA Application - Useful Resources, Tips & Techniques (oops, have not maintained this article for some time. But I think you get what I mean.)

Over to You ...

  1. Do a quick audit of your website, Facebook, LinkedIn and Twitter.
    • How many percent of the content are related to your company, products or services?
    • And how many percent are useful information that help people solve their problems?

  2. Do a quick audit of your competitors' website, Facebook, LinkedIn and Twitter.
    • How many percent of the content are related to their company, products or services?
    • And how many percent are useful information that help people solve their problems?

  3. Take a look at your own website, Facebook, LinkedIn and Twitter, and ask yourself - if you are a customer:
    • Will you come back again?
    • If yes, why yes?
    • If no, why no?

  4. Do a quick survey with some of your customers. Show them your website, Facebook, LinkedIn and Twitter, and ask them:
    • Will you come back again?
    • If yes, why yes?
    • If no, why no?

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location