My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 6007
Social Media Power Influencers to Follow 3402
Useful Resources on Branding using Social Media 2632
Useful Resources on Browser Extensions for Social Media 734
Useful Resources on Influencer Marketing 399
Useful Resources on Mobile for Social Media 3345
Useful Resources on Paid Social Media 2594
Useful Resources on Personal Branding 1366
Useful Resources on Setting up Social Media Team 4696
Useful Resources on Social Media Analytics 4526
Useful Resources on Social Media Automation 1310
Useful Resources on Social Media Automation Tools 1381
Useful Resources on Social Media Campaign 2206
Useful Resources on Social Media Landscape 5556
Useful Resources on Social Media Listening & Monitoring 3085
Useful Resources on Social Media Marketing 1552
Useful Resources on Social Media Measurement 2813
Useful Resources on Social Media Measurements & KPI 3561
Useful Resources on Social Media ROI 2717
Useful Resources on Social Media Statistics & Trends 6052
Useful Resources on Social Media Strategy 3271
Useful Resources on Social Media Tips and Techniques 4848
Useful Resources on Social Media Tools 3345
Useful Resources on Social Media in China 731
Useful and Interesting Blogs on Social Media 1339

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 2628
Useful Resources on Content Marketing for B2B 7898
Useful Resources on Crisis Management 2944
Useful Resources on Customer Engagement using Social Media 14863
Useful Resources on Enterprise Social Network 2888
Useful Resources on Gamification with Social Media 4830
Useful Resources on Knowledge Management using Social Media 2518
Useful Resources on Lead Generation using Social Media 4167
Useful Resources on Project Management using Social Media 3971
Useful Resources on Social Customer Care 2338
Useful Resources on Social Media for B2B 4904
Useful Resources on Social Selling 12114
Useful Resources on Using Social Media in Event Management 3117
Useful Resources on how to Humanize Your Brand 6436
Useful Resources on the Use of Social Media in Innovation 1892
Useful Resources on the use of social media in Crowdfunding 3080
Useful Resources on the use of social media in Crowdsourcing 4518

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 738
Useful Resources on B2B Lead Generation 2885
Useful Resources on Content Marketing for B2B 7898
Useful Resources on Social Media for B2B 4904

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 738
Useful Resources on B2C Content Hub 690
Useful Resources on Blogging 6261
Useful Resources on Call-to-Action in Social Media 5543
Useful Resources on Content Curation 5373
Useful Resources on Content Hub 767
Useful Resources on Content Marketing Audit 3177
Useful Resources on Content Marketing Campaign 1309
Useful Resources on Content Marketing Case Studies 802
Useful Resources on Content Marketing Editorial Calendar 2644
Useful Resources on Content Marketing Measurements & KPI 3232
Useful Resources on Content Marketing ROI 2673
Useful Resources on Content Marketing Strategy 4156
Useful Resources on Content Marketing Tips & Techniques 17514
Useful Resources on Content Marketing Tools 3600
Useful Resources on Content Marketing for B2B 7898
Useful Resources on Content Marketing using Facebook 11775
Useful Resources on Content Marketing using Google+ 3477
Useful Resources on Content Marketing using Instagram 3798
Useful Resources on Content Marketing using Pinterest 17639
Useful Resources on Content Marketing using Twitter 3676
Useful Resources on Content Marketing using Vine 4736
Useful Resources on Content Promotion and Distribution 1613
Useful Resources on Copywriting 3366
Useful Resources on Creating Infographics 2030
Useful Resources on Creating and Marketing Viral Content 6062
Useful Resources on Creating eBooks 2175
Useful Resources on Email Marketing 1367
Useful Resources on Image Editing Tips and Techniques 1177
Useful Resources on Inbound Marketing 2629
Useful Resources on Marketing eBooks 1561
Useful Resources on Mobile Content Marketing 669
Useful Resources on SEO Tips and Techniques 5806
Useful Resources on Search Engine Marketing 1785
Useful Resources on Storytelling 1930
Useful Resources on User Generated Contents 975
Useful Resources on Video Marketing 1140
Useful Resources on Visual Content Marketing 2374
Useful Resources on Writing Good Headlines 3466
Useful Resources on how to Create Great Content 17531
Useful Resources on where to Find Good Contents 3470
Useful Resources on where to Find Good Stock Photos 2801

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 11775
Useful Resources on Facebook Ads 2707
Useful Resources on Facebook Insights 2231
Useful Resources on Facebook Tips and Techniques 6513
Useful Resources on How to Increase Facebook Likes 4090
Useful Resources on running successful Facebook Contests 3919

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 3676
Useful Resources on How to Grow Your Twitter Followers 3844
Useful Resources on Twitter Ads 1260
Useful Resources on Twitter Analytics 3078
Useful Resources on Twitter Cards 1339
Useful Resources on Twitter Lists 1185
Useful Resources on Twitter Moments 346
Useful Resources on Twitter Tips and Techniques 8706
Useful Resources on Twitter Tools 3631
Useful Resources on running successful Twitter Contests 3466

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 5581
Useful Resources on How to Write Good LinkedIn Summary 4453
Useful Resources on LinkedIn Tips and Techniques 15683
Useful Resources on Linkedin Analytics 2101
Useful Resources on Linkedin Tools 1751

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 17639
Useful Resources on Pinterest Analytics 2123
Useful Resources on Pinterest Tips and Techniques 4970
Useful Resources on Pinterest Tools 1910
Useful Resources on running successful Pinterest Contests 2304

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 3477
Useful Resources on Google+ Analytics 1743
Useful Resources on Google+ Tips and Techniques 4566

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 3798
Useful Resources on Instagram Analytics 2090
Useful Resources on Instagram Tips and Techniques 10471
Useful Resources on Instagram Tools 1023

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4032

Vine

TitleHits
Useful Resources on Content Marketing using Vine 4736
Useful Resources on Vine Tips and Techniques 2214

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 2784

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 5219

Quora

TitleHits
Useful Resources on Quora 961

Misc

TitleHits
Useful Resources on IFTTT 1808
Useful Resources on MOOC 1202
Useful Resources on Siri 3121
Useful Resources on iPad 1501
Useful Resources on iPhone 2456

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 3919
Useful Resources on running successful Pinterest Contests 2304
Useful Resources on running successful Twitter Contests 3466

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2231
Useful Resources on Google Analytics 3578
Useful Resources on Pinterest Analytics 2123
Useful Resources on Social Media Analytics 4526
Useful Resources on Social Media Listening & Monitoring 3085
Useful Resources on Twitter Analytics 3078

Blogging

TitleHits
Useful Resources on Blogging 6261
Useful Resources on Content Curation 5373
Useful Resources on Personal Branding 1366
Useful Resources on how to Create Great Content 17531
Useful Resources on where to Find Good Contents 3470
Useful Resources on where to Find Good Stock Photos 2801

By Industry

TitleHits
Social Media in Education 660
Useful Resources on Social Media for Facility Managers 2416
Useful Resources on Social Media for Interior Designers 8521
Useful Resources on Social Media for Pet Stores 2306
Useful Resources on Social Media for Real Estate Agents 2005
Useful Resources on Social Media for Restaurants 8868
Useful Resources on Social Media in Airports and the Airline Industry 6005
Useful Resources on Social Media in Banks and the Financial Industry 7647
Useful Resources on Social Media in Construction Industry 14727
Useful Resources on Social Media in Higher Education 2132
Useful Resources on Social Media in Hotels 3676
Useful Resources on Social Media in Pharmaceutical Industry 6781
Useful Resources on Social Media in Retail Industry 4926
Useful Resources on Social Media in Telecommunications Industry 9472

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4252

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1495
Useful Resources on Presentation Tips 1494
Useful Resources on Prezi Tips 1549

Website

TitleHits
Useful Resources on A/B Testing 1939
Useful Resources on Cinemagraphs 1973
Useful Resources on Landing Page 2777
Useful Resources on Typography 1804
Useful Resources on Website Loading Speed 1496
Useful Resources on Website Tips and Techniques 2279
Useful Resources on Wordpress 1720

Google

TitleHits
Useful Resources on Google Analytics 3578
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 1506

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