My Research Library

Welcome to my Research Library! I teach Social Media Marketing and Social Media for Business at the Institute of Systems Science, National University of Singapore.

One of the most commonly asked questions by students in the social media and social business class is that: "There are way too many resources on social media out there. Where should I start?"

This is the main reason for this site: Your one-stop access to the most useful and up-to-date articles, tutorials, reports, case studies and infographics on social media and social business.

I update this social media library collection on a daily basis. Each section is listed in chronological order, with the latest and newest articles on top.

Social Media (General)

TitleHits
Interesting Articles on Social Media 6246
Social Media Power Influencers to Follow 3651
Useful Resources on Branding using Social Media 2815
Useful Resources on Browser Extensions for Social Media 871
Useful Resources on Influencer Marketing 515
Useful Resources on Mobile for Social Media 3674
Useful Resources on Paid Social Media 2746
Useful Resources on Personal Branding 1513
Useful Resources on Setting up Social Media Team 4898
Useful Resources on Social Media Analytics 4732
Useful Resources on Social Media Automation 1423
Useful Resources on Social Media Automation Tools 1505
Useful Resources on Social Media Campaign 2385
Useful Resources on Social Media Landscape 5698
Useful Resources on Social Media Listening & Monitoring 3224
Useful Resources on Social Media Marketing 1680
Useful Resources on Social Media Measurement 2956
Useful Resources on Social Media Measurements & KPI 3785
Useful Resources on Social Media ROI 2874
Useful Resources on Social Media Statistics & Trends 6274
Useful Resources on Social Media Strategy 3406
Useful Resources on Social Media Tips and Techniques 5207
Useful Resources on Social Media Tools 3549
Useful Resources on Social Media in China 842
Useful and Interesting Blogs on Social Media 1457

Social Media for Business (Social Business)

TitleHits
Useful Resources on Collaboration using Social Media 2738
Useful Resources on Content Marketing for B2B 8094
Useful Resources on Crisis Management 3090
Useful Resources on Customer Engagement using Social Media 15033
Useful Resources on Enterprise Social Network 3049
Useful Resources on Gamification with Social Media 4976
Useful Resources on Knowledge Management using Social Media 2632
Useful Resources on Lead Generation using Social Media 4531
Useful Resources on Project Management using Social Media 4097
Useful Resources on Social Customer Care 2518
Useful Resources on Social Media for B2B 5113
Useful Resources on Social Selling 12507
Useful Resources on Using Social Media in Event Management 3266
Useful Resources on how to Humanize Your Brand 6542
Useful Resources on the Use of Social Media in Innovation 1990
Useful Resources on the use of social media in Crowdfunding 3182
Useful Resources on the use of social media in Crowdsourcing 4653

Social Media for Business-to-Business (B2B)

TitleHits
Useful Resources on B2B Content Hub 848
Useful Resources on B2B Lead Generation 3044
Useful Resources on Content Marketing for B2B 8094
Useful Resources on Social Media for B2B 5113

Content Marketing

TitleHits
Useful Resources on B2B Content Hub 848
Useful Resources on B2C Content Hub 792
Useful Resources on Blogging 6567
Useful Resources on Call-to-Action in Social Media 5693
Useful Resources on Content Curation 5568
Useful Resources on Content Hub 901
Useful Resources on Content Marketing Audit 3306
Useful Resources on Content Marketing Campaign 1471
Useful Resources on Content Marketing Case Studies 928
Useful Resources on Content Marketing Editorial Calendar 2832
Useful Resources on Content Marketing Measurements & KPI 3413
Useful Resources on Content Marketing ROI 2876
Useful Resources on Content Marketing Strategy 4285
Useful Resources on Content Marketing Tips & Techniques 18366
Useful Resources on Content Marketing Tools 3839
Useful Resources on Content Marketing for B2B 8094
Useful Resources on Content Marketing using Facebook 11906
Useful Resources on Content Marketing using Google+ 3618
Useful Resources on Content Marketing using Instagram 3936
Useful Resources on Content Marketing using Pinterest 17976
Useful Resources on Content Marketing using Twitter 3797
Useful Resources on Content Marketing using Vine 4863
Useful Resources on Content Promotion and Distribution 1779
Useful Resources on Copywriting 3644
Useful Resources on Creating Infographics 2185
Useful Resources on Creating and Marketing Viral Content 6224
Useful Resources on Creating eBooks 2285
Useful Resources on Email Marketing 1568
Useful Resources on Image Editing Tips and Techniques 1323
Useful Resources on Inbound Marketing 2821
Useful Resources on Marketing eBooks 1696
Useful Resources on Mobile Content Marketing 800
Useful Resources on SEO Tips and Techniques 6279
Useful Resources on Search Engine Marketing 1891
Useful Resources on Storytelling 2131
Useful Resources on User Generated Contents 1121
Useful Resources on Video Marketing 1339
Useful Resources on Visual Content Marketing 2513
Useful Resources on Writing Good Headlines 3682
Useful Resources on how to Create Great Content 17846
Useful Resources on where to Find Good Contents 3630
Useful Resources on where to Find Good Stock Photos 2923

Facebook

TitleHits
Useful Resources on Content Marketing using Facebook 11906
Useful Resources on Facebook Ads 2969
Useful Resources on Facebook Insights 2348
Useful Resources on Facebook Live 121
Useful Resources on Facebook Stories 89
Useful Resources on Facebook Tips and Techniques 6730
Useful Resources on How to Increase Facebook Likes 4227
Useful Resources on running successful Facebook Contests 4039

Twitter

TitleHits
Useful Resources on Content Marketing using Twitter 3797
Useful Resources on How to Grow Your Twitter Followers 3958
Useful Resources on Twitter Ads 1361
Useful Resources on Twitter Analytics 3305
Useful Resources on Twitter Cards 1525
Useful Resources on Twitter Lists 1315
Useful Resources on Twitter Moments 439
Useful Resources on Twitter Tips and Techniques 9163
Useful Resources on Twitter Tools 3803
Useful Resources on running successful Twitter Contests 3590

LinkedIn

TitleHits
Useful Resources on How to Write Good LinkedIn Profile 5742
Useful Resources on How to Write Good LinkedIn Summary 4566
Useful Resources on LinkedIn Ads 101
Useful Resources on LinkedIn Tips and Techniques 16029
Useful Resources on Linkedin Analytics 2216
Useful Resources on Linkedin Tools 1896

Pinterest

TitleHits
Useful Resources on Content Marketing using Pinterest 17976
Useful Resources on Pinterest Analytics 2243
Useful Resources on Pinterest Tips and Techniques 5201
Useful Resources on Pinterest Tools 2025
Useful Resources on running successful Pinterest Contests 2418

Google+

TitleHits
Useful Resources on Content Marketing using Google+ 3618
Useful Resources on Google+ Analytics 1860
Useful Resources on Google+ Tips and Techniques 4695

Instagram

TitleHits
Useful Resources on Content Marketing using Instagram 3936
Useful Resources on Instagram Ads 116
Useful Resources on Instagram Analytics 2271
Useful Resources on Instagram Stories 113
Useful Resources on Instagram Tips and Techniques 10829
Useful Resources on Instagram Tools 1167

Slideshare

TitleHits
Useful Resources on SlideShare Tips and Techniques 4166

Vine

TitleHits
Useful Resources on Content Marketing using Vine 4863
Useful Resources on Vine Tips and Techniques 2342

Youtube

TitleHits
Useful Resources on Youtube Tips and Techniques 2923

Snapchat

TitleHits
Useful Resources on Snapchat Tips and Techniques 5460

Quora

TitleHits
Useful Resources on Quora 1108

Misc

TitleHits
Useful Resources on IFTTT 1925
Useful Resources on MOOC 1318
Useful Resources on Siri 3246
Useful Resources on iPad 1615
Useful Resources on iPhone 2545

Social Media for Contests

TitleHits
Useful Resources on running successful Facebook Contests 4039
Useful Resources on running successful Pinterest Contests 2418
Useful Resources on running successful Twitter Contests 3590

Social Media Analytics

TitleHits
Useful Resources on Facebook Insights 2348
Useful Resources on Google Analytics 3801
Useful Resources on Pinterest Analytics 2243
Useful Resources on Social Media Analytics 4732
Useful Resources on Social Media Listening & Monitoring 3224
Useful Resources on Twitter Analytics 3305

Blogging

TitleHits
Useful Resources on Blogging 6567
Useful Resources on Content Curation 5568
Useful Resources on Personal Branding 1513
Useful Resources on how to Create Great Content 17846
Useful Resources on where to Find Good Contents 3630
Useful Resources on where to Find Good Stock Photos 2923

By Industry

TitleHits
Social Media in Education 764
Useful Resources on Social Media for Facility Managers 2538
Useful Resources on Social Media for Interior Designers 8729
Useful Resources on Social Media for Pet Stores 2406
Useful Resources on Social Media for Real Estate Agents 2120
Useful Resources on Social Media for Restaurants 9023
Useful Resources on Social Media in Airports and the Airline Industry 6138
Useful Resources on Social Media in Banks and the Financial Industry 7983
Useful Resources on Social Media in Construction Industry 14915
Useful Resources on Social Media in Higher Education 2306
Useful Resources on Social Media in Hotels 3847
Useful Resources on Social Media in Pharmaceutical Industry 6949
Useful Resources on Social Media in Retail Industry 5057
Useful Resources on Social Media in Telecommunications Industry 9664

Books

TitleHits
Books on Social Media and Social Business - Suggested Reading List 4392

Presentations

TitleHits
Useful Resources on Powerpoint Tips 1636
Useful Resources on Presentation Tips 1587
Useful Resources on Prezi Tips 1649

Website

TitleHits
Useful Resources on A/B Testing 2089
Useful Resources on Cinemagraphs 2123
Useful Resources on Landing Page 2936
Useful Resources on Typography 1958
Useful Resources on Website Loading Speed 1648
Useful Resources on Website Tips and Techniques 2436
Useful Resources on Wordpress 2160

Google

TitleHits
Useful Resources on Google Analytics 3801
Useful Resources on Google Search Console (formerly called Google Webmaster Tools) 1765

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