3.3 Crowdsourcing - Product Development
A. Case Studies
- My Starbucks Idea
- Dell Ideastorm
- Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor
- Sunsilk uses platform eYeka to gather ideas on marketing the next generation of its products
- Crowdsourcing Your Drinks: Samuel Adams & Guy Kawasaki Team Up to Bring You Your Next Brew
Sam Adams' New Crowdsourced Beer Is A Really Smart Marketing Campaign - The Quirky Process - A Socially Developed Product™
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